Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang F Zayusman, W Septrizola Jurnal Kajian Manajemen Dan Wirausaha 1 (1), 360-368, 2019 | 84 | 2019 |
Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap E-Impulse Buying Mahasiswi Universitas Negeri Padang pada Lazada. co. id WS Rahma, W Septrizola Jurnal Kajian Manajemen dan Wirausaha 1 (1), 277-278, 2019 | 41 | 2019 |
Pengaruh Daya Tarik Iklan, Harga dan Electronic Word of Mouth (eWOM) Terhadap Minat Pengguna Jasa Transportasi Online Grab di Kota Padang M Zufaldi, S Evanita, W Septrizola Jurnal Kajian Manajemen Dan Wirausaha 1 (1), 380-387, 2019 | 18 | 2019 |
Pengaruh Kualitas Informasi, Kualitas Sistem, dan Kualitas Layanan Terhadap Minat Beli Ulang Pengguna E-Commerce Situs Blibli. Com dengan Kepuasan Sebagai Variabel Intervening … DR Yandi, W Septrizola Jurnal Kajian Manajemen dan Wirausaha 1 (3), 67-77, 2019 | 15 | 2019 |
Pengaruh Dissatisfaction, Variety Seeking, Electronic Word of Mouth, dan Religiosity terhadap Brand Switching Produk Kosmetik Lain ke Kosmetik Wardah pada Mahasiswi Universitas … A Safitri, W Septrizola Jurnal Kajian Manajemen Dan Wirausaha 1 (01), 26-35, 2019 | 15 | 2019 |
Pengaruh Kepuasan Pelanggan, Hambatan Beralih dan Kepercayaan Pelanggan Terhadap Retensi Pelanggan Pengguna Kartu Simpati R Nanda, S Evanita, W Septrizola Jurnal Kajian Manajemen dan Wirausaha 1 (1), 207-217, 2019 | 8 | 2019 |
Pengaruh Iklan Dan Perilaku Mencari Variasi Terhadap Brand Switchingkartu Seluler Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Padang AR Suwandi, W Septrizola Jurnal Praktik Bisnis 4 (1), 2016 | 7 | 2016 |
Pengaruh green product dan green promotion terhadap brand image PT Suzuki Indomobil di Kota Padang DF Priyanka Jurnal Ecogen 2 (2), 165-168, 2019 | 6 | 2019 |
The Effect of Satisfaction and Experiential Marketing Toward the Interest of Revisit Tourists in Muaro Lasak Beach Padang W Septrizola 2nd Padang International Conference on Education, Economics, Business and …, 2019 | 5 | 2019 |
Celebrity Endorsement and Purchase Intentions: The Role Of Trust, Attractiveness, Suitability Product W Wulandari, W Septrizola Jurnal Pundi 5 (2), 2021 | 4 | 2021 |
The influence of entrepreneurial orientation and market orientation on SME business performance D Abshar, W Septrizola Marketing Management Studies 3 (1), 90-99, 2023 | 2 | 2023 |
Strategic Orientation and Business Performance in West Sumatera W Septrizola Sixth Padang International Conference on Economics Education, Economics …, 2021 | 2 | 2021 |
Pengaruh Iklan Televisi dan Word of Mouth (WOM) terhadap Minat Beli Smartphone Mito pada Mahasiswa Universitas Negeri Padang W Septrizola, R Rahmiati, M Asria Jurnal Kajian Manajemen Bisnis 6 (1), 1-14, 2017 | 2 | 2017 |
Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation A Mardiah, S Evanita, W Septrizola Journal of Management and Business Review 18 (3), 599-613, 2021 | 1 | 2021 |
Determinants of Actual Digital Library Usage R Rahmiati, IF Rozi, W Septrizola, R Sarianti, D Patrisia 1st International Conference on Economics, Business, Entrepreneurship, and …, 2019 | 1 | 2019 |
Pengujian Terhadap Faktor-Faktor Yang Mempengaruhi Niat Pengguna Internet Dalam Keputusan Pembelian On-Line R Rahmiati, W Septrizola FE UNP, 2012 | 1 | 2012 |
The Influence of Product Quality and Brand Image on Indihome Customer Satisfaction in Padang City with Trust as a Mediating Variable MR Ikhsan, W Septrizola Jurnal Ekonomi dan Bisnis Digital 1 (3), 627-636, 2024 | | 2024 |
The Influence Of E-Service Quality And Shopping Experience On Repurchase Intentions Mediated By Consumer Trust In Shopee Application Users In Padang City DM Kencana, W Septrizola Jurnal Ilmiah Ekonomi Dan Manajemen 2 (2), 797-810, 2024 | | 2024 |
The Effect of Shopee Live Content Marketing on Customer Retention with Customer Engagement as an Intervening Variable of Shopee Live Users on the Shopee Application in Padang City NA Putri, W Septrizola Jurnal Ilmiah Ekonomi Dan Manajemen 2 (2), 785-796, 2024 | | 2024 |
The influence of social media marketing on brand equity with brand trust as mediation on Propolis Shampoo Products Pt Herba Penawar Alwahida Indonesia (Hpai-Hni) in Padang City M Ilham, W Septrizola Marketing Management Studies 3 (3), 253-261, 2023 | | 2023 |