Basic marketing EJ McCarthy, SJ Shapiro, WD Perreault Irwin-Dorsey, 1979 | 7012 | 1979 |
Buyer–seller relationships in business markets JP Cannon, WD Perreault Jr Journal of marketing research 36 (4), 439-460, 1999 | 2890 | 1999 |
Basic marketing: A global-managerial approach WD Perreault, EJ McCarthy (No Title), 2002 | 2254* | 2002 |
Reliability of nominal data based on qualitative judgments WD Perreault Jr, LE Leigh Journal of marketing research 26 (2), 135-148, 1989 | 2237 | 1989 |
Collinearity, power, and interpretation of multiple regression analysis CH Mason, WD Perreault Jr Journal of marketing research 28 (3), 268-280, 1991 | 2147 | 1991 |
A role stress model of the performance and satisfaction of industrial salespersons DN Behrman, WD Perreault Jr Journal of marketing 48 (4), 9-21, 1984 | 1052 | 1984 |
Measuring the performance of industrial salespersons DN Behrman, WD Perreault Jr Journal of Business Research 10 (3), 355-370, 1982 | 989 | 1982 |
Marketing essencial: uma abordagem gerencial e global EJ McCARTHY, WD Perreault Jr, AB Brandão | 702 | 1997 |
Basic marketing: A managerial approach EJ McCarthy, WD Perreault, SJ Shapiro Irwin, 1990 | 625 | 1990 |
Marketing: un enfoque global EJ McCarthy, WD Perreault McGraw-Hill,, 2001 | 533 | 2001 |
Organizational role conflict: Its antecedents and consequences RH Miles, WD Perreault Jr Organizational Behavior and Human Performance 17 (1), 19-44, 1976 | 484 | 1976 |
Pemasaran dasar: Pendekatan manajerial global JP Cannon, WD Perreault, EJ McCarthy Salemba Empat. Jakarta, 2008 | 439 | 2008 |
Making sales technology effective GK Hunter, WD Perreault Jr Journal of marketing 71 (1), 16-34, 2007 | 436 | 2007 |
Basic Marketing, Richard D EJ McCarthy, WD Perreault Jr Irwin, Homewood, IL 181, 1964 | 375 | 1964 |
Essentials of marketing EJ McCarthy, WD Perreault (No Title), 1991 | 310 | 1991 |
Basic marketing EJ McCarthy, SJ Shapiro, WD Perreault Irwin-Dorsey, 1979 | 272* | 1979 |
Physical distribution service in industrial purchase decisions: a survey of industrial purchasing managers reveals that physical distribution service rates second only to … WD Perreault Jr, FA Russ Journal of marketing 40 (2), 3-10, 1976 | 269 | 1976 |
Validation of discriminant analysis in marketing research MR Crask, WD Perreault Jr Journal of Marketing Research 14 (1), 60-68, 1977 | 264 | 1977 |
Sales technology orientation, information effectiveness, and sales performance GK Hunter, WD Perreault Jr Journal of Personal Selling & Sales Management 26 (2), 95-113, 2006 | 257 | 2006 |
A conceptual paradigm and approach for the study of innovators WJ Bigoness, WD Perreault Jr Academy of management Journal 24 (1), 68-82, 1981 | 251 | 1981 |