Marketing Kerala in India as God's Own Country! for tourists' spiritual transformation, rejuvenation and well-being R Bandyopadhyaya, BB Nair Journal of Destination Marketing & Management 14 (1), 2019 | 54 | 2019 |
Endorsing gamification pedagogy as a helpful strategy to offset the COVID-19 induced disruptions in tourism education BB Nair Journal of Hospitality, Leisure, Sport & Tourism Education 30, 100362, 2022 | 38 | 2022 |
Strategic role of religious tourism in recuperating the Indian tourism sector post-covid-19 B Balakrishnan Nair International Journal of Religious Tourism and Pilgrimage 8 (7), 6, 2020 | 30 | 2020 |
COVID-19 and future travel decisions: How do the destination-choice-based motivators redefine tourist’s choices? BB Nair, S Sinha Enlightening Tourism. A Pathmaking Journal 10 (2), 306-322, 2020 | 29 | 2020 |
Positioning spice tourism as an emerging form of special interest tourism: perspectives and strategies BB Nair, PP Mohanty Journal of Ethnic Foods 8 (10), 1-8, 2021 | 24 | 2021 |
Impact of COVID-19 on destination choice: an empirical study on sociodemographic determinants of future travel behaviour S Sinha, BB Nair Anatolia 32 (1), 128-131, 2020 | 24 | 2020 |
The efficacy of heritage interpretation at the lalibela rock-hewn churches in Ethiopia: exploring the need for integrating ICT-mediation RM Ndivo, L Cantoni International Journal of Religious Tourism and Pilgrimage 4 (3), 5, 2016 | 22* | 2016 |
A study on the role of tourism in destination’s disaster and resilience management BB Nair, MR Dileep Journal of environmental management and tourism 11 (6), 1496-1507, 2020 | 14 | 2020 |
The politics of tourism representations: Discourse analysis of British travel brochures about incredible India BB Nair Journal of Advanced Research in Social Sciences and Humanities 2 (4), 230-236, 2019 | 14 | 2019 |
Analysing Food Innovation Drivers: Chefs’ Perspectives PP Mohanty, S Tiwari, BB Nair Analysing Food Innovation Drivers: Chefs’ Perspectives, 2022 | 13 | 2022 |
COVID-19 and tourism stakeholders: experience, behaviour and transformation D M.R, J Ajoon, BB Nair Journal of Organizational Ethnography, 1-19, 2022 | 11* | 2022 |
Gastrodiplomacy in Tourism:'Capturing Hearts and Minds through Stomachs'. BB Nair International Journal of Hospitality & Tourism Systems 14 (1), 2021 | 10 | 2021 |
What makes inauthenticity dangerous: An explorative study of ethnic cuisine and tourism B Balakrishnan Nair, S Sinha, MR Dileep Tourism: An International Interdisciplinary Journal 68 (4), 371-388, 2020 | 8 | 2020 |
COVID-19 and the Future of Tourism: Back to Normal or Reformation MR Dileep, BB Nair International Journal of Hospitality and Tourism Systems 14, 10-14, 2021 | 6 | 2021 |
Drivers of Spiritual Tourism: A Destination-Specific Approach BB Nair, D M.R International Journal of Religious Tourism and Pilgrimage 9 (v), 2, 2021 | 6 | 2021 |
The prospect of higher education marketing: adaption, transition or hybridisation? BB Nair, MR Dileep, SK Walia Qualitative Market Research: An International Journal 26 (4), 395-407, 2023 | 5 | 2023 |
Durban Indian Cuisine as an Instrument of Gastrodiplomacy Leverage in Tourism BB Nair African Journal of Hospitality, Tourism and Leisure. 9 (3), 363-371, 2020 | 4 | 2020 |
Exploring the impact of COVID-19 on the travel intermediaries in India: mapping trends and strategies BB Nair, S Sinha, MR Dileep International Journal of Tourism Policy 12 (4), 427-442, 2022 | 3 | 2022 |
Trilogy on strategies of disruption in research methodologies: article 1 of 3 the unsettlement of tourism studies: positive decolonization, deep listening, and dethinking today K Hollinshead, R Suleman, BB Nair Cognizant Communication Corporation, 2021 | 3 | 2021 |
The Unsettlement of Tourism Studies: Positive Decolonization, Deep Listening, and Dethinking Today K Hollinshead, R Suleman, BB Nair Tourism culture and communication 2 (21), 143 - 160, 2021 | 3 | 2021 |