Ujang Sumarwan
Ujang Sumarwan
Consumer Behavior, FEMAEL,AACIM,Fordekiis IKK-FEMA-IPB, Bogor Agricultural University
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Title
Cited by
Cited by
Year
Perilaku konsumen: Teori dan penerapannya dalam pemasaran
U Sumarwan
Bogor: Ghalia Indonesia, 2011
31242011
Perilaku konsumen
U Sumarwan
Bogor: Ghalia Indonesia, 2011
11262011
Riset Pemasaran dan Konsumen Seri: 3
U Sumarwan
PT Penerbit IPB Press, 2019
1962019
The effects of perceived locus of control and perceived income adequacy on satisfaction with financial status of rural households
U Sumarwan, TK Hira
Journal of Family and Economic Issues 14 (4), 343-364, 1993
1001993
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
PT Penerbit IPB Press, 2019
882019
Kondisi sosial ekonomi dan tingkat kesejahteraan keluarga: kasus di wilayah pesisir Jawa Barat
I Muflikhati, H Hartoyo, U Sumarwan, A Fahrudin, H Puspitawati
Jurnal Ilmu Keluarga & Konsumen 3 (1), 1-10, 2010
642010
Pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian hunian Green Product
W Wardhani, U Sumarwan, LN Yuliati
Jurnal manajemen dan organisasi 6 (1), 45-63, 2015
492015
dkk. 2010
U Sumarwan
Pemasaran Strategik (Perspektif Value-Based Marketing & Pengkuruan Kinerja …, 0
44
Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja
U Sumarwan, A Fachrodji, A Nursal
PT Penerbit IPB Press, 2011
412011
Factors affecting poor strategy implementation
MDA Pella, U Sumarwan, A Daryanto
Gadjah Mada International Journal of Business 15 (2), 183-204, 2013
362013
PEMASARAN STRATEGIK (Strategi untuk pertumbuhan perusahaan dalam penciptaan nilai bagi pemegang saham)
U Sumarwan
Inti Prima, 2009
302009
Analisis faktor-faktor yang mempengaruhi kepuasan pelanggan online
ASB Manalu, U Sumarwan, AI Suroso
Jurnal Manajemen & Agribisnis 4 (2), 67-80, 2007
262007
Credit, saving, and insurance practices influencing satisfaction with preparation for financial emergencies among rural households
U Sumarwan, TK Hira
Home Economics Research Journal 21 (2), 206-227, 1992
251992
The effect of social media influencer on brand image, self-concept, and purchase intention
A Hermanda, U Sumarwan, N Tinaprillia
Journal of Consumer Sciences 4 (2), 76-89, 2019
232019
Bauran pemasaran memengaruhi keputusan konsumen dalam pembelian asuransi jiwa individu
S Marwa, U Sumarwan, R Nurmalina
Jurnal Ilmu Keluarga & Konsumen 7 (3), 183-192, 2014
212014
Analisis persepsi konsumen terhadap ekuitas merek produk es krim
F Fitrahdini, U Sumarwan, R Nurmalina
Jurnal Ilmu Keluarga & Konsumen 3 (1), 74-81, 2010
192010
Analisis kepuasan dan loyalitas konsumen jamu gendong di Kota Sukabumi
MD Djamaludin, U Sumarwan, GNA Mahardikawati
Jurnal Ilmu Keluarga & Konsumen 2 (2), 174-185, 2009
192009
Strategi pemasaran dalam perspektif perilaku konsumen
U Sumarwan, F Tjiptonon
PT Penerbit IPB Press, 2019
172019
Analysis of the factors influencing Bogor senior high school student choice in choosing Bogor Agricultural University (Indonesia) for further study
H Wijayanto, U Sumarwan
Journal of Education and e-Learning Research 3 (3), 87-97, 2016
152016
Factors analysis in desire to buy environmental friendly products: Case study for air condition products
J Hasan, U Sumarwan, B Suharjo
International Business Research 5 (8), 181, 2012
152012
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