| Perilaku konsumen: Teori dan penerapannya dalam pemasaran U Sumarwan Bogor: Ghalia Indonesia, 2011 | 3124 | 2011 |
| Perilaku konsumen U Sumarwan Bogor: Ghalia Indonesia, 2011 | 1126 | 2011 |
| Riset Pemasaran dan Konsumen Seri: 3 U Sumarwan PT Penerbit IPB Press, 2019 | 196 | 2019 |
| The effects of perceived locus of control and perceived income adequacy on satisfaction with financial status of rural households U Sumarwan, TK Hira Journal of Family and Economic Issues 14 (4), 343-364, 1993 | 100 | 1993 |
| Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan U Sumarwan PT Penerbit IPB Press, 2019 | 88 | 2019 |
| Kondisi sosial ekonomi dan tingkat kesejahteraan keluarga: kasus di wilayah pesisir Jawa Barat I Muflikhati, H Hartoyo, U Sumarwan, A Fahrudin, H Puspitawati Jurnal Ilmu Keluarga & Konsumen 3 (1), 1-10, 2010 | 64 | 2010 |
| Pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian hunian Green Product W Wardhani, U Sumarwan, LN Yuliati Jurnal manajemen dan organisasi 6 (1), 45-63, 2015 | 49 | 2015 |
| dkk. 2010 U Sumarwan Pemasaran Strategik (Perspektif Value-Based Marketing & Pengkuruan Kinerja …, 0 | 44 | |
| Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja U Sumarwan, A Fachrodji, A Nursal PT Penerbit IPB Press, 2011 | 41 | 2011 |
| Factors affecting poor strategy implementation MDA Pella, U Sumarwan, A Daryanto Gadjah Mada International Journal of Business 15 (2), 183-204, 2013 | 36 | 2013 |
| PEMASARAN STRATEGIK (Strategi untuk pertumbuhan perusahaan dalam penciptaan nilai bagi pemegang saham) U Sumarwan Inti Prima, 2009 | 30 | 2009 |
| Analisis faktor-faktor yang mempengaruhi kepuasan pelanggan online ASB Manalu, U Sumarwan, AI Suroso Jurnal Manajemen & Agribisnis 4 (2), 67-80, 2007 | 26 | 2007 |
| Credit, saving, and insurance practices influencing satisfaction with preparation for financial emergencies among rural households U Sumarwan, TK Hira Home Economics Research Journal 21 (2), 206-227, 1992 | 25 | 1992 |
| The effect of social media influencer on brand image, self-concept, and purchase intention A Hermanda, U Sumarwan, N Tinaprillia Journal of Consumer Sciences 4 (2), 76-89, 2019 | 23 | 2019 |
| Bauran pemasaran memengaruhi keputusan konsumen dalam pembelian asuransi jiwa individu S Marwa, U Sumarwan, R Nurmalina Jurnal Ilmu Keluarga & Konsumen 7 (3), 183-192, 2014 | 21 | 2014 |
| Analisis persepsi konsumen terhadap ekuitas merek produk es krim F Fitrahdini, U Sumarwan, R Nurmalina Jurnal Ilmu Keluarga & Konsumen 3 (1), 74-81, 2010 | 19 | 2010 |
| Analisis kepuasan dan loyalitas konsumen jamu gendong di Kota Sukabumi MD Djamaludin, U Sumarwan, GNA Mahardikawati Jurnal Ilmu Keluarga & Konsumen 2 (2), 174-185, 2009 | 19 | 2009 |
| Strategi pemasaran dalam perspektif perilaku konsumen U Sumarwan, F Tjiptonon PT Penerbit IPB Press, 2019 | 17 | 2019 |
| Analysis of the factors influencing Bogor senior high school student choice in choosing Bogor Agricultural University (Indonesia) for further study H Wijayanto, U Sumarwan Journal of Education and e-Learning Research 3 (3), 87-97, 2016 | 15 | 2016 |
| Factors analysis in desire to buy environmental friendly products: Case study for air condition products J Hasan, U Sumarwan, B Suharjo International Business Research 5 (8), 181, 2012 | 15 | 2012 |
