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Ujang Sumarwan
Ujang Sumarwan
Consumer Behavior, Marketing, AACIM,Fordekiis Ketua PSPMB-SB-IPB, School of Business Bogor
Verified email at apps.ipb.ac.id - Homepage
Title
Cited by
Cited by
Year
Perilaku konsumen: Teori dan penerapannya dalam pemasaran
U Sumarwan
Language 368, 245cm, 2003
35632003
Perilaku konsumen
U Sumarwan
Bogor: Ghalia Indonesia, 2011
16592011
Perilaku konsumen: Teori dan penerapannya dalam pemasaran
U Sumarwan
Bogor: Ghalia Indonesia 75, 15, 2004
15892004
Riset pemasaran dan konsumen
U Sumarwan, H Puspitawati, A Hariadi, M Mukti Ali, M Gazali, S Hartono, ...
IPB Press, 2011
3282011
The effect of social media influencer on brand image, self-concept, and purchase intention
A Hermanda, U Sumarwan, N Tinaprillia
Journal of Consumer Sciences 4 (2), 76-89, 2019
1982019
Strategi pemasaran dalam perspektif perilaku konsumen
U Sumarwan, F Tjiptonon
Pt Penerbit Ipb Press, 2019
1832019
Pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian hunian Green Product
W Wardhani, U Sumarwan, LN Yuliati
Jurnal manajemen dan organisasi 6 (1), 45-63, 2015
1612015
Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan
U Sumarwan
PT Penerbit IPB Press, 2019
1472019
The effects of perceived locus of control and perceived income adequacy on satisfaction with financial status of rural households
U Sumarwan, TK Hira
Journal of Family and Economic Issues 14, 343-364, 1993
1311993
Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja
U Sumarwan, A Fachrodji, A Nursal
IPB (Bogor Agricultural University), 2011
1032011
Kondisi sosial ekonomi dan tingkat kesejahteraan keluarga: kasus di wilayah pesisir Jawa Barat
I Muflikhati, H Hartoyo, U Sumarwan, A Fahrudin, H Puspitawati
Jurnal Ilmu Keluarga & Konsumen 3 (1), 1-10, 2010
962010
Perilaku konsumen teori penerapannya dalam pemasaran
U Sumarwan
Jakarta: Ghalia Indonesia, 2003
912003
Assessing the effects of perceived quality and perceived value on customer satisfaction
A Samudro, U Sumarwan, M Simanjuntak, E Yusuf
Management Science Letters 10 (5), 1077-1084, 2020
862020
Consumer behavior: Theory and its application in marketing
U Sumarwan
PT. Ghalia Indonesia, Bogor, 2011
792011
dkk.(2010)
U Sumarwan
Pemasaran Strategik (Perspektif Value-Based Marketing & Pengkuruan Kinerja …, 0
76
Factors affecting poor strategy implementation
DA Pella, U Sumarwan, A Daryanto
Gadjah Mada International Journal of Business 15 (2), 183-204, 2013
652013
Teori dan penerapannya dalam pemasaran
U Sumarwan, P Konsumen
Penerbit Ghalia Indonesia, Bogor 4, 2011
632011
Riset Pemasaran dan Konsumen Seri 2
U Sumarwan, AG Prihartono, AW Sumarlin, DA Mamahit, E Purnomohadi, ...
IPB Press, 2012
592012
Pengaruh faktor sikap, norma subjektif, demografi, sosioekonomi serta literasi keuangan syariah dan konvensional terhadap minat berwirausaha pada mahasiswa
F Adi, U Sumarwan, I Fahmi
Al-Muzara'ah 5 (1), 1-20, 2017
552017
Perilaku Konsumen, Teori dan Penerapannya
U Sumarwan
Jakarta: PT Ghalia, 2011
552011
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