| Perilaku konsumen: Teori dan penerapannya dalam pemasaran U Sumarwan Language 368, 245cm, 2003 | 3563 | 2003 |
| Perilaku konsumen U Sumarwan Bogor: Ghalia Indonesia, 2011 | 1659 | 2011 |
| Perilaku konsumen: Teori dan penerapannya dalam pemasaran U Sumarwan Bogor: Ghalia Indonesia 75, 15, 2004 | 1589 | 2004 |
| Riset pemasaran dan konsumen U Sumarwan, H Puspitawati, A Hariadi, M Mukti Ali, M Gazali, S Hartono, ... IPB Press, 2011 | 328 | 2011 |
| The effect of social media influencer on brand image, self-concept, and purchase intention A Hermanda, U Sumarwan, N Tinaprillia Journal of Consumer Sciences 4 (2), 76-89, 2019 | 198 | 2019 |
| Strategi pemasaran dalam perspektif perilaku konsumen U Sumarwan, F Tjiptonon Pt Penerbit Ipb Press, 2019 | 183 | 2019 |
| Pengaruh persepsi dan preferensi konsumen terhadap keputusan pembelian hunian Green Product W Wardhani, U Sumarwan, LN Yuliati Jurnal manajemen dan organisasi 6 (1), 45-63, 2015 | 161 | 2015 |
| Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing plan U Sumarwan PT Penerbit IPB Press, 2019 | 147 | 2019 |
| The effects of perceived locus of control and perceived income adequacy on satisfaction with financial status of rural households U Sumarwan, TK Hira Journal of Family and Economic Issues 14, 343-364, 1993 | 131 | 1993 |
| Pemasaran Strategik Perspektif Value-Based Marketing & Pengukuran Kinerja U Sumarwan, A Fachrodji, A Nursal IPB (Bogor Agricultural University), 2011 | 103 | 2011 |
| Kondisi sosial ekonomi dan tingkat kesejahteraan keluarga: kasus di wilayah pesisir Jawa Barat I Muflikhati, H Hartoyo, U Sumarwan, A Fahrudin, H Puspitawati Jurnal Ilmu Keluarga & Konsumen 3 (1), 1-10, 2010 | 96 | 2010 |
| Perilaku konsumen teori penerapannya dalam pemasaran U Sumarwan Jakarta: Ghalia Indonesia, 2003 | 91 | 2003 |
| Assessing the effects of perceived quality and perceived value on customer satisfaction A Samudro, U Sumarwan, M Simanjuntak, E Yusuf Management Science Letters 10 (5), 1077-1084, 2020 | 86 | 2020 |
| Consumer behavior: Theory and its application in marketing U Sumarwan PT. Ghalia Indonesia, Bogor, 2011 | 79 | 2011 |
| dkk.(2010) U Sumarwan Pemasaran Strategik (Perspektif Value-Based Marketing & Pengkuruan Kinerja …, 0 | 76 | |
| Factors affecting poor strategy implementation DA Pella, U Sumarwan, A Daryanto Gadjah Mada International Journal of Business 15 (2), 183-204, 2013 | 65 | 2013 |
| Teori dan penerapannya dalam pemasaran U Sumarwan, P Konsumen Penerbit Ghalia Indonesia, Bogor 4, 2011 | 63 | 2011 |
| Riset Pemasaran dan Konsumen Seri 2 U Sumarwan, AG Prihartono, AW Sumarlin, DA Mamahit, E Purnomohadi, ... IPB Press, 2012 | 59 | 2012 |
| Pengaruh faktor sikap, norma subjektif, demografi, sosioekonomi serta literasi keuangan syariah dan konvensional terhadap minat berwirausaha pada mahasiswa F Adi, U Sumarwan, I Fahmi Al-Muzara'ah 5 (1), 1-20, 2017 | 55 | 2017 |
| Perilaku Konsumen, Teori dan Penerapannya U Sumarwan Jakarta: PT Ghalia, 2011 | 55 | 2011 |
