| Differential effects of preferential treatment levels on relational outcomes R Lacey, J Suh, RM Morgan Journal of Service Research 9 (3), 241-256, 2007 | 418 | 2007 |
| Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand AG Close, RZ Finney, RZ Lacey, JZ Sneath Journal of Advertising Research 46 (4), 420-433, 2006 | 410 | 2006 |
| Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying JZ Sneath, R Lacey, PA Kennett-Hensel Marketing Letters 20 (1), 45-60, 2009 | 409 | 2009 |
| Longitudinal effects of corporate social responsibility on customer relationships R Lacey, PA Kennett-Hensel Journal of Business Ethics 97, 581-597, 2010 | 299 | 2010 |
| Customer loyalty programs: are they fair to consumers? R Lacey, JZ Sneath Journal of Consumer Marketing 23 (7), 458-464, 2006 | 276 | 2006 |
| Relationship drivers of customer commitment R Lacey Journal of Marketing Theory & Practice 15 (4), 315-333, 2007 | 269 | 2007 |
| Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature R Lacey, PA Kennett-Hensel, C Manolis Journal of the Academy of Marketing Science 43, 315-332, 2015 | 221 | 2015 |
| Customer advocacy and the impact of B2B loyalty programs R Lacey, RM Morgan Journal of Business & Industrial Marketing 21 (1), 3-13, 2009 | 205 | 2009 |
| The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness R Lacey, AG Close, RZ Finney Journal of Business Research 63 (11), 1222-1228, 2010 | 197 | 2010 |
| Liminality and consumption in the aftermath of a natural disaster PA Kennett‐Hensel, JZ Sneath, R Lacey Journal of Consumer Marketing 29 (1), 52-63, 2012 | 136 | 2012 |
| Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs RM Morgan, TN Crutchfield, R Lacey Relationship Marketing: Gaining Competitive Advantage Through Customer …, 2000 | 116 | 2000 |
| Fit matters? Asymmetrical impact of effectiveness for sponsors and event marketers AC Scheinbaum, R Lacey Sport Marketing Quarterly 22 (2), 71-82, 2013 | 91 | 2013 |
| Limited influence of loyalty program membership on relational outcomes R Lacey Journal of Consumer Marketing 26 (6), 392-402, 2009 | 90 | 2009 |
| The impact of repeat attendance on event sponsorship effects R Lacey, JZ Sneath, ZR Finney, AG Close Journal of Marketing Communications 13 (4), 243-255, 2007 | 77 | 2007 |
| How customer voice contributes to stronger service provider relationships R Lacey Journal of Services Marketing 26 (2), 137-144, 2012 | 75 | 2012 |
| Event social responsibility: A note to improve outcomes for sponsors and events AC Scheinbaum, R Lacey Journal of Business Research 68 (9), 1982-1986, 2015 | 60 | 2015 |
| How fit connects service brand sponsors with consumers' passions for sponsored events R Lacey, AG Close International Journal of Sports Marketing and Sponsorship 14 (3), 212-228, 2013 | 58 | 2013 |
| How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships. R Lacey, P Kennett-Hensel Sport Marketing Quarterly 25 (1), 21-33, 2016 | 54 | 2016 |
| Communicating corporate responsibility to fit consumer perceptions: how sincerity drives event and sponsor outcomes AC Scheinbaum, R Lacey, MC Liang Journal of Advertising Research 57 (4), 410-421, 2017 | 46 | 2017 |
| How CSR impact meaning of work and dysfunctional customer behavior J Kim, HR Kim, R Lacey, J Suh Journal of Service Theory and Practice 28 (4), 507-523, 2018 | 39 | 2018 |
