| Theoretical importance of contingency in human-computer interaction: Effects of message interactivity on user engagement SS Sundar, S Bellur, J Oh, H Jia, HS Kim Communication Research 43 (5), 595-625, 2016 | 259 | 2016 |
| How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes J Oh, SS Sundar Journal of Communication 65 (2), 213-236, 2015 | 249 | 2015 |
| Clicking, assessing, immersing, and sharing: An empirical model of user engagement with interactive media J Oh, S Bellur, SS Sundar Communication Research 45 (5), 737-763, 2018 | 187 | 2018 |
| User experience of on-screen interaction techniques: An experimental investigation of clicking, sliding, zooming, hovering, dragging, and flipping SS Sundar, S Bellur, J Oh, Q Xu, H Jia Human–Computer Interaction 29 (2), 109-152, 2014 | 184 | 2014 |
| Interactivity as self-expression: A field experiment with customization and blogging SS Sundar, J Oh, S Bellur, H Jia, HS Kim Proceedings of the SIGCHI conference on human factors in computing systems …, 2012 | 104 | 2012 |
| How Does Technology Persuade? SS Sundar, J Oh, H Kang, A Sreenivasan SAGE Handb. Persuas. Dev. Theory Pract., 388, 2012 | 76 | 2012 |
| Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention AHC Hwang, J Oh Journal of Retailing and Consumer Services 54, 101928, 2020 | 74 | 2020 |
| Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention AHC Hwang, J Oh, AC Scheinbaum Psychology & Marketing 37 (8), 1031-1056, 2020 | 64 | 2020 |
| User engagement with interactive media: A communication perspective J Oh, SS Sundar Why engagement matters: Cross-disciplinary perspectives of user engagement …, 2016 | 58 | 2016 |
| How 360-degree video influences content perceptions and environmental behavior: The moderating effect of environmental self-efficacy J Oh, S Sudarshan, E Jin, S Nah, N Yu Science Communication 42 (4), 423-453, 2020 | 50 | 2020 |
| “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers YW Song, HS Lim, J Oh Psychology & Marketing 38 (10), 1723-1740, 2021 | 42 | 2021 |
| Beyond pointing and clicking: how do newer interaction modalities affect user engagement? SS Sundar, Q Xu, S Bellur, J Oh, H Jia CHI'11 Extended Abstracts on Human Factors in Computing Systems, 1477-1482, 2011 | 40 | 2011 |
| Page flipping vs. clicking: The impact of naturally mapped interaction technique on user learning and attitudes J Oh, HR Robinson, JY Lee Computers in Human Behavior 29 (4), 1334-1341, 2013 | 35 | 2013 |
| A conceptual model of user engagement with media J Oh, S Bellur, SS Sundar The 60th annual conference of the International Communication Association …, 2010 | 33 | 2010 |
| Modality is the message: Interactivity effects on perception and engagement SS Sundar, Q Xu, S Bellur, J Oh, H Jia CHI'10 Extended Abstracts on Human Factors in Computing Systems, 4105-4110, 2010 | 27 | 2010 |
| Communication privacy management for smart speaker use: Integrating the role of privacy self-efficacy and the multidimensional view H Kang, J Oh New Media & Society 25 (5), 1153-1175, 2023 | 23 | 2023 |
| Predictors of playing augmented reality mobile games while walking based on the theory of planned behavior: web-based survey HE Koh, J Oh, M Mackert JMIR mHealth and uHealth 5 (12), e8470, 2017 | 22 | 2017 |
| Click, drag, flip, and mouse-over: Effects of modality interactivity on user engagement with web content SS Sundar, Q Xu, S Bellur, H Jia, J Oh, GS Khoo 60th annual conference of the International Communication Association, Singapore, 2010 | 22 | 2010 |
| Adopting voice assistants in online shopping: Examining the role of social presence, performance risk, and machine heuristic S Lee, J Oh, WK Moon International Journal of Human–Computer Interaction 39 (14), 2978-2992, 2023 | 18 | 2023 |
| Interactivity as a double-edged sword: Parsing out the effects of modality interactivity on anti-smoking message processing and persuasion J Oh, J Ahn, HS Lim Journalism & Mass Communication Quarterly 96 (4), 1099-1119, 2019 | 18 | 2019 |
S. Shyam SundarJimirro Professor of Media Effects & Director, Center for Socially Responsible AI, Penn StateVerified email at psu.edu
