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Chenting Su
Chenting Su
Chair Professor of Marketing, City University of Hong Kong
Verified email at cityu.edu.hk - Homepage
Title
Cited by
Cited by
Year
Destination image, self-congruity, and travel behavior: Toward an integrative model
MJ Sirgy, C Su
Journal of travel research 38 (4), 340-352, 2000
16952000
How do brand communities generate brand relationships? Intermediate mechanisms
Z Zhou, Q Zhang, C Su, N Zhou
Journal of Business research 65 (7), 890-895, 2012
6442012
Face consciousness and risk aversion: do they affect consumer decision‐making?
Y Bao, KZ Zhou, C Su
Psychology & Marketing 20 (8), 733-755, 2003
6192003
Market orientation, job satisfaction, product quality, and firm performance: evidence from China
KZ Zhou, JJ Li, N Zhou, C Su
Strategic management journal 29 (9), 985-1000, 2008
5192008
Entering guanxi: a business ethical dilemma in mainland China?
C Su, JE Littlefield
Journal of business ethics 33, 199-210, 2001
5032001
How face influences consumption-a comparative study of American and Chinese consumers
J Juan Li, C Su
International Journal of Market Research 49 (2), 237-256, 2007
4892007
A review of research methodologies in international business
Z Yang, X Wang, C Su
International Business Review 15 (6), 601-617, 2006
3582006
Brand positioning strategy using search engine marketing
W Dou, KH Lim, C Su, N Zhou, N Cui
MIS quarterly, 261-279, 2010
3452010
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
3332012
Going green: How different advertising appeals impact green consumption behavior
D Yang, Y Lu, W Zhu, C Su
Journal of Business Research 68 (12), 2663-2675, 2015
2812015
Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises
C Su, MJ Sirgy, JE Littlefield
Journal of business ethics 44, 303-312, 2003
2672003
Explaining housing preference and choice: The role of self-congruity and functional congruity
MJ Sirgy, S Grzeskowiak, C Su
Journal of Housing and the Built Environment 20, 329-347, 2005
2612005
Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi
C Su, RK Mitchell, MJ Sirgy
Journal of Business Ethics 71, 301-319, 2007
2172007
A paradox of price–quality and market efficiency: a comparative study of the US and China markets
KZ Zhou, C Su, Y Bao
International Journal of Research in marketing 19 (4), 349-365, 2002
1892002
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
C Su, Z Yang, G Zhuang, N Zhou, W Dou
Journal of International Business Studies 40, 668-689, 2009
1802009
Trust in interorganizational relationships: A meta-analytic integration
W Zhong, C Su, J Peng, Z Yang
Journal of management 43 (4), 1050-1075, 2017
1552017
The many faces of trust and guanxi behavior: Evidence from marketing channels in China
Z Shou, R Guo, Q Zhang, C Su
Industrial marketing management 40 (4), 503-509, 2011
1452011
A temporal dynamic model of spousal family purchase-decision behavior
C Su, EF Fern, K Ye
Journal of Marketing Research 40 (3), 268-281, 2003
1292003
Institutional theory in business marketing: A conceptual framework and future directions
Z Yang, C Su
Industrial Marketing Management 43 (5), 721-725, 2014
1212014
Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment
Y Liu, C Su, Y Li, T Liu
Industrial Marketing Management 39 (5), 844-852, 2010
1142010
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