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Dr. MUSNAINI.,S.E.,M.M
Dr. MUSNAINI.,S.E.,M.M
Asian Association for Consumer Interests and Marketing (AACIM) Marketing, AACİM
Verified email at unja.ac.id
Title
Cited by
Cited by
Year
The effect of social media marketing on brand trust, brand equity and brand loyalty
H Haudi, W Handayani, M Musnaini, Y Suyoto, T Prasetio, E Pitaloka, ...
International Journal of Data and Network Science 6 (3), 961-972, 2022
1512022
Digitalisasi umkm
H Wijoyo, H Vensuri, M Musnaini, W Widiyanti, D Sunarsi, H Haudi, ...
Penerbit Insan Cendikia Mandiri, 2020
1042020
Strategi Pemasaran UMKM di Masa Pandemi
A Ariyanto, F Wongso, H Wijoyo, I Indrawan, A Musnaini, NA Akbar
Sumatra barat: Insan Cendikia Mandiri, 2021
922021
Blended learning suatu panduan
H Wijoyo, A Junita, D Sunarsi, L Setyawati Kristianti, R Santamoko, ...
Penerbit Insan Cendekia Mandiri, 2020
802020
Digital Marketing
M Musnaini, S Suherman, H Wijoyo, I Indrawan
802020
Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products
M Musnaini, SW Astuti, BM Sukoco, S Yacob
International Journal of Business and Globalisation 19 (4), 497-511, 2017
272017
Impact of Variety Seeking, dan Elektronic Word of Mouth of Cosmetic Brand Switching Brand Switching di Industri Kosmetik Indonesia
M Musnaini, H Wijoyo
Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen 3 (1), 23-32, 2021
252021
Digital business
M Musnaini, A Junita, H Wijoyo, I Indrawan
Kementrian Hukum dan Hak Asasi Manusia, 2020
232020
Manajemen Pemasaran
M Musnaini, YT Suyoto, W Handayani, M Jihadi
NSAN CENDEKIA MANDIRI 1 (1), 2021
152021
Analisis pengaruh pelayanan publik dan e-service quality terhadap kepuasan masyarakat di lingkungan pemerintahan kota jambi
H Hendriyaldi, M Musnaini
Jurnal Manajemen Terapan Dan Keuangan 10 (01), 87-98, 2021
152021
N., Suherman, Suryanti, & Devi, WSGR (2021)
A Ariyanto, F Wongso, H Wijoyo, I Indrawan, A Musnaini, A MF
Strategi Pemasaran UMKM di Masa Pandemi 5 (1), 0
15
Berdamai dengan Covid-19: true story
H Wijoyo, D Sunarsi, MF Akbar, D Prasada, AM Lutfi, AR Safiih, WI Sari, ...
Insan Cendekia Mandiri, 2020
142020
The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
H Haudi, R Santamoko, A Rachmansyah, Y Surono, R Mappedeceng, ...
International Journal of Data and Network Science 6, 67-72, 2022
122022
Digital marketing
H Wijoyo, D Suherman, D Musnaini, I Indrawan
CV. Pena PersadaRedaksi, 2020
112020
INDUSTRY 4.0 vs SOCIETY 5.0
M Musnaini, U Jambi, H Wijoyo, I Indrawan
PENA PERSADA, May, 2020
112020
Commitment, satisfaction and motivation in improving organizational citizenship behavior and its impact on lecturer performance in higher education
S Rosita, M Musnaini, DM Fithriani
Proceedings of the 5th NA International Conference on Industrial Engineering …, 2020
102020
Predictors of firm performance and supply chain: evidence from indonesian Pharmaceuticals Industry
M Asrini, Y Setyawati, L Kumalawati, NA Fajariyah
International Journal of Supply Chain Management 9 (1), 1080-1087, 2020
102020
Increasing Organizational Citizenship Behavior Through Quality of Work Life and Organizational Commitment
E Susilawati, S Amin, M Musnaini
AFEBI Management and Business Review 6 (1), 45-58, 2021
92021
Impulse buying behavior in counterfeit luxury brands product: Evidence from Indonesia
WH Musnaini, M Anshori, SW Astuti
Undiksha Press, 236, 2015
92015
Pengaruh Diskon, Voucher, Dan Cashback Terhadap Minat Konsumen Menggunakan Pembayaran Elektronik Shopeepay
C Teresha, A Fazri, M Musnaini
Jurnal Dinamika Manajemen 10 (1), 20-27, 2022
82022
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Articles 1–20