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Dr. MUSNAINI.,S.E.,M.M
Dr. MUSNAINI.,S.E.,M.M
Verified email at unja.ac.id
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Cited by
Cited by
Year
Strategi Pemasaran UMKM di masa pandemi
A Ariyanto, F Wongso, H Wijoyo, I Indrawan, MF Musnaini, NA Akbar, ...
Sumatera Barat: Insan Cendekia Mandiri, 2021
132021
Impact of Variety Seeking, dan Elektronic Word of Mouth of Cosmetic Brand Switching Brand Switching di Industri Kosmetik Indonesia
M Musnaini, H Wijoyo
Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen 3 (1), 23-32, 2021
102021
Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products, Musnaini, Sri Wahyuni Astuni, Badri Munir Sukoco, Syahmardi Yacob …
M Musnaini, A Sry Wahyuni, S Badri Munir, S Yacob
International Journal of Business Globalisation 19 (4), 497-511, 2017
102017
Predictors of Firm Performance and Supply Chain: Evidence from Indonesian Pharmaceuticals Industry
A Asrini, Y Setyawati, L Kumalawati, NA Fajariyah
International Journal of Supply Chain Management 9 (1), 1080-1087, 2020
52020
Commitment, satisfaction and motivation in improving organizational citizenship behavior and its impact on lecturer performance in higher education
S Rosita, M Musnaini, DM Fithriani
Proceedings of the 5th NA International Conference on Industrial Engineering …, 2020
42020
Hedonic value motivation: impact on consumers’ purchase intention
W Handayani, M Musnaini, WI Praditya
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 8 (1), 91-100, 2020
32020
Impulse buying behavior in counterfeit luxury brands product: Evidence from Indonesia
WH Musnaini, M Anshori, SW Astuti
Undiksha Press, 236, 2015
32015
The impact of corporate governance in forming a strong supply chain: Evidence from Indonesia
I Usman, M Jihadi, T Ambarwati
International Journal of Supply Chain Management 9 (2), 467-476, 2020
22020
Analisis Investasi Asing Langsung di Indonesia
M Mainita, A Soleh
Journal Development 7 (2), 119-131, 2019
22019
Faktor-faktor Yang Mempengaruhi Manajemen Mutu Terpadu Pada Produktivitas Pendidikan Tinggi di Jambi
HH Musnaini, KP Masak
Retrieved September 20th, 2015
22015
The Effect Of Self-Efficacy, Work Motivation On Job Satisfaction And Employee Performance: An Empirical Study On Palm Oil Company
M Lestariningsih, L Goenadhi, A Mohyi, M Jihadi, M Musnaini, ...
Natural Volatiles and Essential Oils 8 (4), 10544-10559, 2021
12021
Meningkatkan Motivasi Konsumen Membeli Produk Lokal Di Kota Jambi
A Asrini, M Musnaini
Prospek: Jurnal Manajemen dan Bisnis 1 (1), 16-23, 2019
12019
THE EFFECT OF VIRAL MARKETING AND SOCIAL MEDIA INSTAGRAM ON REPURCHASE INTEREST THROUGH CONSUMER TRUST AS AN INTERVENING VARIABLE
AA Riel, S Yacob, M Musnaini
Journal of Business Studies and Management Review 5 (2), 191-202, 2022
2022
EFFECT OF E-PROMOTION-SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY
AE Suryani, M Musnaini, TA Lubis
Journal of Business Studies and Management Review 5 (2), 161-166, 2022
2022
PERSEPSI KOMUNITAS TERHADAP ATRIBUT DESA WISATA & PARIWISATA BERKELANJUTAN (LUBER KECAMATAN BATHIN III ULU)
M Arjun, J Johannes, M Musnaini
Jurnal Manajemen Terapan dan Keuangan 11 (2), 348-358, 2022
2022
The effect of social media marketing on brand trust, brand equity and brand loyalty
H Haudi, W Handayani, M Musnaini, Y Suyoto, T Prasetio, E Pitaloka, ...
International Journal of Data and Network Science 6 (3), 961-972, 2022
2022
The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
H Haudi, R Santamoko, A Rachman, Y Surono, R Mappedeceng, ...
International Journal of Data and Network Science 6 (1), 67-72, 2022
2022
THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY
D Sonia, S Yacob, M Musnaini
Journal of Business Studies and Management Review 5 (1), 18-26, 2021
2021
THE EFFECT OF SOCIAL MEDIA ORIENTATION ON MARKETING PERFORMANCE THROUGH VILCHIC BRAND IMAGE
L Suryani, S Yacob, M Musnaini
Journal of Business Studies and Management Review 5 (1), 49-54, 2021
2021
Diseminasi Hasil Budidaya Madu Lebah Bagi Meningkatkan Produktivitas Daya Saing Produk Berbasis E-Commerce Pada Ukm Madu “Dr. Bee” Danau Lamo Kec. Maro Sebo
D Setiawan, LE Fitri, M Musnaini, D Dahmiri, D Arsa
Jurnal Karya Abdi Masyarakat 5 (3), 9-18, 2021
2021
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