Rudy Moenaert
Rudy Moenaert
Unknown affiliation
Verified email at tias.edu - Homepage
Title
Cited by
Cited by
Year
An information transfer model for integrating marketing and R&D personnel in new product development projects
RK Moenaert, WE Souder
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1990
5561990
The conceptualization and empirical validation of web site user satisfaction
S Muylle, R Moenaert, M Despontin
Information & management 41 (5), 543-560, 2004
5312004
R&D-marketing integration mechanisms, communication flows, and innovation success
RK Moenaert, WE Souder, A De Meyer, D Deschoolmeester
Journal of Product Innovation Management 11 (1), 31-45, 1994
4191994
R&D/marketing communication during the fuzzy front-end
RK Moenaert, A De Meyer, WE Souder, D Deschoolmeester
IEEE transactions on Engineering Management 42 (3), 243-258, 1995
3821995
The adoption of information technology in the sales force
N Schillewaert, MJ Ahearne, RT Frambach, RK Moenaert
Industrial marketing management 34 (4), 323-336, 2005
3722005
Integrating marketing and R&D project personnel within innovation projects: an information uncertainty model
WE Souder, RK Moenaert
Journal of Management studies 29 (4), 485-512, 1992
3621992
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing
C Van den Bulte, RK Moenaert
Management science 44 (11-part-2), S1-S18, 1998
3591998
Communication flows in international product innovation teams
RK Moenaert, F Caeldries, A Lievens, E Wauters
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 2000
3242000
Organizational antecedents to and consequences of service business orientations in manufacturing companies
M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels
Journal of the Academy of Marketing Science 36 (3), 337-358, 2008
2642008
Context and antecedents of information utility at the R&D/marketing interface
RK Moenaert, WE Souder
Management science 42 (11), 1592-1610, 1996
2391996
The impact of new product launch strategies on competitive reaction in industrial markets
M Debruyne, R Moenaertb, A Griffinc, S Hartd, EJ Hultinke, H Robben
Journal of Product Innovation Management: An International Publication of …, 2002
2022002
An analysis of the use of extrafunctional information by R&D and marketing personnel: review and model
RK Moenaert, WE Souder
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1990
1861990
Linking communication to innovation success in the financial services industry: a case study analysis
A Lievens, RK Moenaert, RS Jegers
International Journal of Service Industry Management, 1999
1611999
Communication flows during financial service innovation
A Lievens, RK Moenaert
European Journal of Marketing, 2000
1452000
Project team communication in financial service innovation
A Lievens, RK Moenaert
Journal of Management Studies 37 (5), 733-766, 2000
1402000
New service teams as information-processing systems: Reducing innovative uncertainty
A Lievens, RK Moenaert
Journal of Service Research 3 (1), 46-65, 2000
1332000
Twenty Years of the Journal of Product Innovation Management: History, Participants, and Knowledge Stock and Flows
W Biemans, A Griffin, R Moenaert
Journal of Product Innovation Management 24 (3), 193-213, 2007
1022007
Perspective: New service development: How the field developed, its current status and recommendations for moving the field forward
WG Biemans, A Griffin, RK Moenaert
Journal of product innovation management 33 (4), 382-397, 2016
942016
Information styles of marketing and R&D personnel during technological product innovation projects
RK Moenaert, D Deschoolmeester, A De Meyer, WE Souder
R&D Management 22 (1), 021-040, 1992
891992
Architectural redesign, interpersonal communication, and learning in R&D
RK Moenaert, F Caeldries
Journal of Product Innovation Management 13 (4), 296-310, 1996
741996
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