| Students’ entrepreneurial intentions by using theory of planned behavior: The case in Indonesia RD Astuti, F Martdianty The South East Asian Journal of Management 6 (2), 3, 2012 | 106 | 2012 |
| Evaluating the effect of Youtube advertising towards young customers’ purchase intention DN Aziza, RD Astuti 12th International Conference on Business and Management Research (ICBMR …, 2019 | 55 | 2019 |
| The effect of consumer value on attitude toward green product and green consumer behavior in organic food L Adhitiya, RD Astuti IPTEK Journal of Proceedings Series, 193-202, 2019 | 32 | 2019 |
| Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit RD Astuti, AZ Afiff, ET Balqiah Pertanika Journal. Social. Science. & Humanities 26, 39-54, 2018 | 31 | 2018 |
| Linking green skepticism to green purchase behavior on personal care products in Indonesia MN Syadzwina, RD Astuti IOP Conference Series: Earth and Environmental Science 716 (1), 012045, 2021 | 20 | 2021 |
| Students' Perception and Intention toward Entrepreneurship: Development of Planned Behavior Entrepreneurial Model on Six State Universities in Indonesia RD Astuti, F Martdianty International Conference on Enterprise Marketing and Globalization (EMG …, 2012 | 18 | 2012 |
| The addition of spiritual dimension on customer value to investigate the relationship of customer value, customer satisfaction and behavior intention on Islamic banks saving … A Afiff, R Astuti ASEAN Marketing Journal 1 (1), 13-09, 2009 | 17 | 2009 |
| Consumer intention to adopt PayLater: An empirical study AS Rachmawati, RD Astuti Contemporary Research on Business and Management, 154-157, 2020 | 10 | 2020 |
| Understanding how to increase hydroponic attractiveness: Economic and ecological benefit TE Balqiah, A Pardyanto, RD Astuti, S Mukhtar E3S Web of Conferences 211, 01015, 2020 | 10 | 2020 |
| The impact of customer relationship management quality and company reputation toward the antecedent of customer loyalty during COVID-19 pandemic V Gunawan, RD Astuti, Y Bustaman Conference Series 3 (2), 236-259, 2021 | 9 | 2021 |
| Corporate social responsibility: Linkage business performance and social performance TE Balqiah, RD Astuti, E Yuliati, N Sobari The South East Asian Journal of Management 11 (2), 120-141, 2017 | 8 | 2017 |
| Analysis of Urban Male Consumers Attitude and Behavioral Intention towards Skincare Product in Indonesia RT Ferry, RD Astuti International Conference on Business and Engineering Management (ICONBEM …, 2021 | 7 | 2021 |
| Risk perception in the post COVID-19 pandemic era: An analysis of tourist accommodation and travel behavior in the new normal era N Maulana, RD Astuti, HB Sukamdani, P Tjiptoherijanto Sustainability 14 (22), 14758, 2022 | 6 | 2022 |
| Village fund management, quality of life and community wellbeing: evidence from Lebak Regency, Indonesia V Viverita, RD Astuti, F Martdianty, RD Kusumastuti Journal of Southwest Jiaotong University 57 (3), 2022 | 6 | 2022 |
| Factors affecting online grocery shopping experience DS Mustikasari, RD Astuti International Conference on Business and Engineering Management (ICONBEM …, 2021 | 6 | 2021 |
| Which Smes Has The Best Marketing Performance RD Astuti, AZ Afiff, TE Balqiah Proceedings of the European Conference on Innovation and Entrepreneurship …, 2017 | 6 | 2017 |
| Corporate social responsibility and customer's responses: CSR authenticity and government intervention during the COVID-19 pandemic TE Balqiah, RD Astuti, F Martdianty, SRH Hati Heliyon 9 (5), 2023 | 5 | 2023 |
| The role of digital orientation, digital capability and digital innovation on the relationship of environmental dynamism towards FMCG SME’s performance AP Karina, RD Astuti Proceeding of the international conference on family business and …, 2022 | 5 | 2022 |
| Entrepreneurial marketing orientation of young SME owners in Indonesia RD Astuti, TE Balqiah International Journal of Entrepreneurial Venturing 12 (4), 376-394, 2020 | 5 | 2020 |
| Evaluating The Effect of YouTube Advertising towards Young Customers’ Purchase Intention. 72 (December 2017), 93–98 DN Aziza, RD Astuti | 5 | 2019 |
