| Political marketing: Structure and process P Butler, N Collins European journal of marketing 28 (1), 19-34, 1994 | 421 | 1994 |
| Strategic analysis in political markets P Butler, N Collins European Journal of marketing 30 (10/11), 25-36, 1996 | 252 | 1996 |
| A conceptual framework for political marketing P Butler, N Collins Handbook of political marketing, 55-72, 1999 | 202 | 1999 |
| Human branding in political marketing: Applying contemporary branding thought to political parties and their leaders R Speed, P Butler, N Collins Journal of political marketing 14 (1-2), 129-151, 2015 | 172 | 2015 |
| Marketing public sector services: concepts and characteristics P Butler, N Collins Journal of marketing management 11 (1-3), 83-96, 1995 | 161 | 1995 |
| Payment on delivery‐Recognising constituency service as political marketing P Butler, N Collins European Journal of Marketing 35 (9/10), 1026-1037, 2001 | 114 | 2001 |
| Novel amphiphilic phthalocyanines: formation of Langmuir− Blodgett and cast thin films EJ Osburn, LK Chau, SY Chen, N Collins, DF O'brien, NR Armstrong Langmuir 12 (20), 4784-4796, 1996 | 109 | 1996 |
| When marketing models clash with democracy N Collins, P Butler Journal of public affairs 3 (1), 52-62, 2003 | 93 | 2003 |
| Irish politics today N Collins, T Cradden Manchester University Press, 2001 | 81 | 2001 |
| Ballot paper photographs and low-information elections in Ireland F Buckley, N Collins, T Reidy Politics 27 (3), 174-181, 2007 | 71 | 2007 |
| Digital diplomacy: Success at your fingertips N Collins, K Bekenova Place branding and public diplomacy 15, 1-11, 2019 | 61 | 2019 |
| Considerations on market analysis for political parties N Collins, P Butler The idea of political marketing, 1-18, 2002 | 51 | 2002 |
| Political issues in Ireland today N Collins, T Cradden Manchester University Press, 2004 | 50 | 2004 |
| Positioning political parties: a market analysis N Collins, P Butler Harvard International Journal of Press/Politics 1 (2), 63-77, 1996 | 48 | 1996 |
| Local government managers at work N Collins Institute of Public Administration, Dublin, 1987 | 48 | 1987 |
| Multi-level governance N Collins, A Quinlivan Politics in the Republic of Ireland, 381-402, 2009 | 47 | 2009 |
| Understanding corruption in Irish politics N Collins, M O'Shea Undercurrents S., 2000 | 40 | 2000 |
| Politics and elections in nineteenth-century Liverpool N Collins Routledge, 2017 | 37 | 2017 |
| Theory-Building in political marketing: parallels in public management P Butler, N Collins, MR Fellenz Journal of Political Marketing 6 (2-3), 91-107, 2007 | 36 | 2007 |
| Agricultural policy networks of the Republic of Ireland and Northern Ireland N Collins Political Studies 43 (4), 664-682, 1995 | 34 | 1995 |
Andrew CotteyDepartment of Government and Politics, University College CorkVerified email at ucc.ie
