A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry A Mohammed, B Rashid Kasetsart Journal of social sciences 39 (2), 358-364, 2018 | 255 | 2018 |
Customer relationship management (CRM) in hotel industry: A framework proposal on the relationship among CRM dimensions, marketing capabilities and hotel performance AA Mohammed, B Rashid International review of management and marketing 2 (4), 220-230, 2012 | 243 | 2012 |
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry B Rashid, S Tahir Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013 | 119 | 2013 |
Beyond the motivation theory of destination image K Madden, B Rashid, NA Zainol Tourism and hospitality management 22 (2), 247-264, 2016 | 95 | 2016 |
Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry AA Mohammed, B Rashid, S Tahir Asian Social Science 10 (9), 197-212, 2014 | 83 | 2014 |
Assessing students' knowledge and soft skills competency in the industrial training programme: the employers' perspective KK Chiu, NI Mahat, B Rashid, NA Razak, H Omar Rev. Eur. Stud. 8, 123, 2016 | 68 | 2016 |
Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry AA Mohammed, BB Rashid, SB Tahir Information Technology & Tourism 17, 335-361, 2017 | 52 | 2017 |
The impacts of hospitality services on visit experience and future visit intention of student travelers AK Patwary, B Rashid International Journal of Business and Technopreneurship 6 (8), 107-125, 2016 | 52 | 2016 |
Conceptualisation of nation brand image B Handayani, B Rashid International Journal of Management Studies 20 (1), 165-183, 2013 | 37 | 2013 |
Malaysian Hospitality Industry: Graduates’ Justifications for Leaving the Industry R Ahmad, B Rashid, NM Shariff International Journal of Management Studies 21 (2), 1-20, 2014 | 23 | 2014 |
Post Visit Assessment: The influence of consumption emotion on tourist future intention B Rashid Journal of Business and Management 9 (3), 39-45, 2013 | 19 | 2013 |
Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia N Azam, B Rashid, NA Zainol J. Tour 2, 1-17, 2017 | 16 | 2017 |
The moderating influence of internship program on the relationship between undergraduates’ perception and their intention to join tourism and hospitality industry: A … AA Mohammed, B Rashid International Review of Management and Marketing 6 (2), 317-321, 2016 | 16 | 2016 |
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry A alem Mohammad, B bin Rashid, S bin Tahir Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013 | 16 | 2013 |
The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry AA Mohammed, BB Rashid, SB Tahir Middle-East Journal of Scientific Research 19 (12), 1679-1689, 2014 | 15 | 2014 |
Predictors of likelihood of adoption of green practices in hotels: The case of Abuja and Lagos, Nigeria L Muazu, B Rashid, NA Zainol Environmental Management and Sustainable Development 6 (1), 72-90, 2017 | 14 | 2017 |
Elemen destinasi dan kesan terhadap pengalaman percutian B Rashid Malaysian Journal of Society and Space 9 (4), 118-127, 2013 | 14 | 2013 |
Assessing the influence of destination perceived attributes performance on Chinese tourist emotional responses CJ Jing, B Rashid Journal of Tourism, Hospitality and Environment Management 3 (11), 59-70, 2018 | 10 | 2018 |
Giving brand image to a nation: A proposed framework B Handayani, B Rashid Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | 9 | 2018 |
Determinants of intention to visit Phuket, Thailand K Madden, B Rashid, NA Zainol Ottoman: Journal of Tourism and Management Research 2 (1), 31-43, 2017 | 9 | 2017 |