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Basri Rashid
Basri Rashid
School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia
Verified email at uum.edu.my
Title
Cited by
Cited by
Year
A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry
A Mohammed, B Rashid
Kasetsart Journal of social sciences 39 (2), 358-364, 2018
2552018
Customer relationship management (CRM) in hotel industry: A framework proposal on the relationship among CRM dimensions, marketing capabilities and hotel performance
AA Mohammed, B Rashid
International review of management and marketing 2 (4), 220-230, 2012
2432012
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry
B Rashid, S Tahir
Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013
1192013
Beyond the motivation theory of destination image
K Madden, B Rashid, NA Zainol
Tourism and hospitality management 22 (2), 247-264, 2016
952016
Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry
AA Mohammed, B Rashid, S Tahir
Asian Social Science 10 (9), 197-212, 2014
832014
Assessing students' knowledge and soft skills competency in the industrial training programme: the employers' perspective
KK Chiu, NI Mahat, B Rashid, NA Razak, H Omar
Rev. Eur. Stud. 8, 123, 2016
682016
Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry
AA Mohammed, BB Rashid, SB Tahir
Information Technology & Tourism 17, 335-361, 2017
522017
The impacts of hospitality services on visit experience and future visit intention of student travelers
AK Patwary, B Rashid
International Journal of Business and Technopreneurship 6 (8), 107-125, 2016
522016
Conceptualisation of nation brand image
B Handayani, B Rashid
International Journal of Management Studies 20 (1), 165-183, 2013
372013
Malaysian Hospitality Industry: Graduates’ Justifications for Leaving the Industry
R Ahmad, B Rashid, NM Shariff
International Journal of Management Studies 21 (2), 1-20, 2014
232014
Post Visit Assessment: The influence of consumption emotion on tourist future intention
B Rashid
Journal of Business and Management 9 (3), 39-45, 2013
192013
Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
N Azam, B Rashid, NA Zainol
J. Tour 2, 1-17, 2017
162017
The moderating influence of internship program on the relationship between undergraduates’ perception and their intention to join tourism and hospitality industry: A …
AA Mohammed, B Rashid
International Review of Management and Marketing 6 (2), 317-321, 2016
162016
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry
A alem Mohammad, B bin Rashid, S bin Tahir
Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013
162013
The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry
AA Mohammed, BB Rashid, SB Tahir
Middle-East Journal of Scientific Research 19 (12), 1679-1689, 2014
152014
Predictors of likelihood of adoption of green practices in hotels: The case of Abuja and Lagos, Nigeria
L Muazu, B Rashid, NA Zainol
Environmental Management and Sustainable Development 6 (1), 72-90, 2017
142017
Elemen destinasi dan kesan terhadap pengalaman percutian
B Rashid
Malaysian Journal of Society and Space 9 (4), 118-127, 2013
142013
Assessing the influence of destination perceived attributes performance on Chinese tourist emotional responses
CJ Jing, B Rashid
Journal of Tourism, Hospitality and Environment Management 3 (11), 59-70, 2018
102018
Giving brand image to a nation: A proposed framework
B Handayani, B Rashid
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018
92018
Determinants of intention to visit Phuket, Thailand
K Madden, B Rashid, NA Zainol
Ottoman: Journal of Tourism and Management Research 2 (1), 31-43, 2017
92017
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