Basri Rashid
Basri Rashid
School of Tourism, Hospitality and Event Management, Universiti Utara Malaysia
Verified email at uum.edu.my
Title
Cited by
Cited by
Year
Customer Relationship Management (CRM) in Hotel Industry: A framework proposal on the relationship among CRM dimensions, Marketing Capabilities, and Hotel performance
AA Mohammed, B Rashid
International Review of Management and Marketing 2 (4), 220, 2012
1572012
Assessing the influence of customer relationship management (CRM) dimensions on organization performance: An emperical study in the hotel industry
B Rashid, S Tahir
Journal of Hospitality and Tourism Technology 4 (3), 228-247, 2013
742013
A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry
A Mohammed, B Rashid
Kasetsart Journal of social sciences 39 (2), 358-364, 2018
542018
Customer relationship management (CRM) technology and organization performance: Is marketing capability a missing link? An empirical study in the Malaysian hotel industry
AA Mohammed, B Rashid, S Tahir
Asian Social Science 10 (9), 197-212, 2014
472014
Beyond the motivation theory of destination image
K Madden, B Rashid, NA Zainol
Tourism and hospitality management 22 (2), 247-264, 2016
352016
Assessing Students' Knowledge and Soft Skills Competency in the Industrial Training Programme: The Employers' Perspective
KK Chiu, NI Mahat, B Rashid, NA Razak, H Omar
Rev. Eur. Stud. 8, 123, 2016
242016
The impacts of hospitality services on visit experience and future visit intention of student travelers
AK Patwary, B Rashid
International Journal of Business and Technopreneurship 6 (8), 107-125, 2016
222016
Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry
AA Mohammed, BB Rashid, SB Tahir
Information Technology & Tourism 17 (3), 335-361, 2017
162017
Conceptualisation of nation brand image
B Handayani, B Rashid
International Journal of Management Studies (IJMS) 20 (2), 165-183, 2013
122013
Post Visit Assessment: The influence of consumption emotion on tourist future intention
B Rashid
Journal of Business and Management 9 (3), 39-45, 2013
112013
Malaysian hospitality industry: Graduates’ justifications for leaving the industry
R Ahmad, B Rashid, N Mohd Shariff
International Journal of Management Studies (IJMS) 21 (2), 1-20, 2014
102014
The mediating influence of marketing capabilities on the relationship between knowledge management and organization performance in hotel industry
AA Mohammed, BB Rashid, SB Tahir
Middle-East Journal of Scientific Research 19 (12), 1679-1689, 2014
92014
Assessing the influence of customer relationship management (CRM) dimensions on organization performance
A alem Mohammad, B bin Rashid, S bin Tahir
Journal of Hospitality and Tourism Technology, 2013
82013
The moderating influence of internship program on the relationship between undergraduates' perception and their intention to join tourism and hospitality industry: A …
AA Mohammed, B Rashid
International Review of Management and Marketing 6 (2), 2016
62016
Conceptualizing the influence of environmental knowledge on perceived visit value to green resort in Malaysia
N Azam, B Rashid, NA Zainol
J. Tour 2, 1-17, 2017
52017
The Influence of Environmental Awareness and Customer Perceived Value on Tourist Revisit Intention: a Study on Green Resorts in Malaysia
NRAN Azam, B Rashid, NA Zainol
Revista Turismo: estudos e prįticas 8, 2019
42019
Giving brand image to a nation: A proposed framework
B Handayani, B Rashid
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018
42018
Gauging food allergy knowledge among hospitality students
N Din, B Rashid, KI Ramli
Journal of Management Research 7 (2), 252, 2015
42015
A conceptual model of predicting the effects of motivational factors on the students’ career decisions to join hospitality industry in China
Z Hui, B Rashid, AA Mohammed
Journal of Tourism and Hospitality Management 5 (1), 90-102, 2017
32017
Determinants of intention to visit Phuket, Thailand.
M Ketwadee, R Basri, AZ Noor
Ottoman: Journal of Tourism and Management Research 2 (1), 31-43, 2017
32017
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