Ikuti
K Douglas Hoffman
K Douglas Hoffman
Professor of Marketing and University Distinguished Teaching Scholar
Email yang diverifikasi di colostate.edu
Judul
Dikutip oleh
Dikutip oleh
Tahun
Managing services marketing: Text and readings
JEG Bateson, KD Hoffman
Dryden Press, 1999
20321999
A typology of retail failures and recoveries
SW Kelley, KD Hoffman, MA Davis
Journal of retailing 69 (4), 429-452, 1993
15481993
Essentials of services marketing
KD Hoffman, JEG Bateson
(No Title), 1997
13521997
Tracking service failures and employee recovery efforts
KD Hoffman, SW Kelley, HM Rotalsky
Journal of services marketing 9 (2), 49-61, 1995
11491995
Services marketing concepts, strategies, & cases
KD Hoffman, JEG Bateson
9352008
Princípios de marketing de serviços: conceitos, estratégias, casos
KD Hoffman, AA Ikeda, MC Campomar, JEG Bateson
8662010
Fundamentos de marketing de servicios: Conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning Mexico, 2002
626*2002
Service provider job satisfaction and customer
KD Hoffman, TN Ingram
Journal of Services Marketing 6 (2), 68-78, 1992
6061992
Atmospherics, service encounters and consumer decision making: An integrattve perspective
KD Hoffman, LW Turley
Journal of Marketing theory and practice 10 (3), 33-47, 2002
5592002
Perceived justice needs and recovery evaluation: a contingency approach
KD Hoffman, SW Kelley
European Journal of marketing 34 (3/4), 418-433, 2000
5012000
An investigation of positive affect, prosocial behaviors and service quality
SW Kelley, KD Hoffman
Journal of retailing 73 (3), 407-427, 1997
4651997
Creating customer-oriented employees: the case in home health care.
K Douglas Hoffman, TN Ingram
Journal of Health Care Marketing 11 (2), 1991
4081991
Marketing of services
KD Hoffman, KD Hoffman, JEG Bateson
Cengage Learning, 2008
3392008
Typologies of e‐commerce retail failures and recovery strategies
LP Forbes, SW Kelley, KD Hoffman
Journal of Services Marketing 19 (5), 280-292, 2005
3162005
Marketing de servicios: conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning, 2012
3012012
Experiential learning exercises in services marketing courses
DD Gremler, KD Hoffman, SM Keaveney, LK Wright
Journal of Marketing Education 22 (1), 35-44, 2000
2782000
A CIT investigation of servicescape failures and associated recovery strategies
KD Hoffman, SW Kelley, BC Chung
Journal of services marketing 17 (4), 322-340, 2003
2682003
Critical incidents: Service failures that matter most
B Chung, KD Hoffman
Cornell Hotel and Restaurant Administration Quarterly 39 (3), 66-71, 1998
2231998
The relationship between ethical and customer-oriented service provider behaviors
V Howe, KD Hoffman, DW Hardigree
Journal of Business Ethics 13, 497-506, 1994
1961994
Services marketing
JEG Bateson, KD Hoffman
South-Western, 2011
1902011
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