Ikuti
K Douglas Hoffman
K Douglas Hoffman
Professor of Marketing and University Distinguished Teaching Scholar
Email yang diverifikasi di colostate.edu
Judul
Dikutip oleh
Dikutip oleh
Tahun
Managing services marketing: Text and readings
JEG Bateson, KD Hoffman
Dryden Press, 1999
20131999
A typology of retail failures and recoveries
SW Kelley, KD Hoffman, MA Davis
Journal of retailing 69 (4), 429-452, 1993
15321993
Essentials of services marketing
KD Hoffman, JEG Bateson
(No Title), 1997
13341997
Tracking service failures and employee recovery efforts
KD Hoffman, SW Kelley, HM Rotalsky
Journal of services marketing 9 (2), 49-61, 1995
11371995
Services marketing concepts, strategies, & cases
KD Hoffman, JEG Bateson
9132008
Princípios de marketing de serviços: conceitos, estratégias, casos
KD Hoffman, AA Ikeda, MC Campomar, JEG Bateson
8652010
Fundamentos de marketing de servicios: Conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning Mexico, 2002
614*2002
Service provider job satisfaction and customer
KD Hoffman, TN Ingram
Journal of Services Marketing 6 (2), 68-78, 1992
6011992
Atmospherics, service encounters and consumer decision making: An integrattve perspective
KD Hoffman, LW Turley
Journal of Marketing theory and practice 10 (3), 33-47, 2002
5552002
Perceived justice needs and recovery evaluation: a contingency approach
KD Hoffman, SW Kelley
European Journal of marketing 34 (3/4), 418-433, 2000
4952000
An investigation of positive affect, prosocial behaviors and service quality
SW Kelley, KD Hoffman
Journal of retailing 73 (3), 407-427, 1997
4591997
Creating customer-oriented employees: the case in home health care.
K Douglas Hoffman, TN Ingram
Journal of Health Care Marketing 11 (2), 1991
4061991
Marketing of services
KD Hoffman, KD Hoffman, JEG Bateson
Cengage Learning, 2008
3342008
Typologies of e‐commerce retail failures and recovery strategies
LP Forbes, SW Kelley, KD Hoffman
Journal of Services Marketing 19 (5), 280-292, 2005
3122005
Marketing de servicios: conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning, 2012
2952012
Marketing de servicios: conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning, 2012
2952012
Experiential learning exercises in services marketing courses
DD Gremler, KD Hoffman, SM Keaveney, LK Wright
Journal of Marketing Education 22 (1), 35-44, 2000
2762000
A CIT investigation of servicescape failures and associated recovery strategies
KD Hoffman, SW Kelley, BC Chung
Journal of services marketing 17 (4), 322-340, 2003
2672003
Critical incidents: Service failures that matter most
B Chung, KD Hoffman
Cornell Hotel and Restaurant Administration Quarterly 39 (3), 66-71, 1998
2191998
The relationship between ethical and customer-oriented service provider behaviors
V Howe, KD Hoffman, DW Hardigree
Journal of Business Ethics 13, 497-506, 1994
1961994
Sistem tidak dapat melakukan operasi ini. Coba lagi nanti.
Artikel 1–20