| INTEGRATING TRA AND TAM THEORY TO EXPLAIN CONSUMERS’WILLINGNESS TO USE CREDIT CARD IN INDONESIA N Wilson, SB Prayitno Jurnal Muara Ilmu Ekonomi dan Bisnis 6 (2), 445-460, 2022 | 2 | 2022 |
| Consumers’ Willingness to Use Paylater by Integrating TRA and TAM Theories SB Prayitno Journal of Business, Management, and Social Studies 3 (1), 12-24, 2023 | 1 | 2023 |
| The influence of green marketing on consumer purchase interest SB Prayitno Jurnal Ekonomi 13 (01), 1530-1539, 2024 | | 2024 |
| The influences of content interactivity on purchase intention: An engagement mediation T Wismiarsi, CH Pangaribuan, SB Prayitno, AQ Ainin Multidisciplinary Science Journal 6 (7), 2024094-2024094, 2024 | | 2024 |
| Exploring Factors Influencing Gen Z's Paylater Usage Intention and Its Impact on Impulsive Buying N Nurfaiza, SB Prayitno JBMI (Jurnal Bisnis, Manajemen, dan Informatika) 20 (2), 97-123, 2023 | | 2023 |
| Assessing Factors Determining People’s Decision to Adopt Electric Motorcycles (EMS) throughThe Lens of The Technology Acceptance Model (TAM) N Wilson, SB Prayitno Jurnal Manajemen Bisnis dan Kewirausahaan 7 (No 6), 1440-1451, 2023 | | 2023 |
| Generation Z perception of national online shopping day on Shopee e-commerce SB Prayitno Journal of Management Science (JMAS) 6 (4), 596-604, 2023 | | 2023 |
| Journal of Management Science (JMAS) SB Prayitno Journal of Management 6 (4), 2023 | | 2023 |
| Analysis of the perception of free shipping promotions on purchasing decisions on the Shopee marketplace SB Prayitno Journal of Management Science (JMAS) 6 (2), 199-205, 2023 | | 2023 |
| Employee Engagement as a Mediator to Role Benefit and Innovative Behavior (Evidence from Balinese Five-Star Hotel Employees) P Ariasih, CH Pangaribuan, SB Prayitno, T Wismiarsi, OPB Putra, ... E3S Web of Conferences 426, 02155, 2023 | | 2023 |
