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Herning Indriastuti
Herning Indriastuti
Verified email at feb.unmul.ac.id
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Entrepreneurial inattentiveness, relational capabilities and value co-creation to enhance marketing performance
H Indriastuti
Humanities & Social Sciences Reviews 7 (3), 181-188, 2019
692019
Pengaruh motivasi konsumen, persepsi dan sikap konsumen terhadap keputusan pembelian
SK Dewi, PS Siburian, H Indriastuti
Jurnal Manajemen 9 (2), 105-110, 2017
262017
Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda
DCDAS Herning Indriastuti, Jati Kasuma, Saida Zainurrosalamia ZA
Asian Journal of Business and Accounting 13 (1), 241-261, 2020
152020
SMALL AND MEDIUM ENTERPRISES’ PRODUCT BENCHMARKING ADVANTAGES ON MARKETING PERFORMANCE
H Indriastuti, B Nugroho, VDW Aryanto
International Journal of Mechanical Engineering and Technology (IJMET), 70-84, 2017
82017
Consumer acceptance mobile banking di bank swasta indonesia
H Indriastuti
FORUM EKONOMI 22 (2), 210-217, 2020
52020
Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer
H Indriastuti, A Anwar
KnE Social Sciences, 2018
52018
Membangun Motivasi Hedonic Shopping dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Departement Store Mall
S Oktafiana, H Indriastuti
Prosiding Seminar Nasional Manajemen dan Ekonomi Bisnis Universitas …, 2017
52017
Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen
R Pramuditha, S Hudayah, H Indriastuti
SKETSA BISNIS 8 (2), 123-134, 2021
42021
MEMBANGUN KAPABILITAS PENGINDERAAN PASAR, INOVASI PRODUK, KEUNGGULAN PRODUK MODIFIKATIF TERHADAP KINERJA PEMASARAN
H Indriastuti
Management Dynamics Conference (Madic), 2015
42015
The Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Purchase Interestand Use Behavior Through Bukalapak Application in Samarinda
RA Isma, S Hudayah, H Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021
32021
The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City
HI Priskila Evalianitha Randabunga, Syarifah Hudayah
Saudi Journal of Business and Management Studies 6 (4), 102-113, 2021
32021
Pengaruh inovasi produk, kualitas produk dan harga terhadap keunggulan bersaing rumah makan geprek express di kota samarinda
MRM Putra, H Indriastuti, A Sampeliling
Jurnal Ilmu Manajemen Mulawarman (JIMM) 4 (3), 2019
32019
Keunggulan Produk Iconic Isolating Sarung Samarinda
H Indriastuti, S Hudayah
Jurnal Manajemen dan Kewirausahaan 5 (2), 43-49, 2017
32017
The Influence Of Corporate Social Responsibility Towards Brand Image And Corporate Reputation On The Study Of The Body Shop" Forever Againts Animal Testing" Campaign
M Warsita, H Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021
22021
Exploiring Customer Relationship Management and Customer’s Value on Customer’s Loyalty of Go-Jek Online Services
SW Astuti, H Indriastuti
International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021
22021
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
MI Maulana, H Indriastuti
International Journal of Management Excellence 16 (-), 2281 - 2288, 2020
2*2020
Manajemen Strategi 4.0
H Indriastuti
Jp Publishing, 2019
22019
Pengaruh promosi melalui media sosial facebook dan brand image terhadap keputusan pembelian ditz brand di samarinda
A Nugraha, G Noorlitaria, H Indriastuti
Jurnal Ilmu Manajemen Mulawarman (JIMM) 4 (1), 2019
22019
Pengaruh Adventure Shopping, Value Shopping, dan Idea Shopping Terhadap Impulse Buying Pada Konsumen Online Shop Instagram di Samarinda
NFN Kartika, S Suharno, H Indriastuti
Jurnal Ilmu Manajemen Mulawarman (JIMM) 3 (4), 2018
22018
Peran Mediasi Kecepatan Inovasi Untuk Meningkatkan Kinerja Perusahaan
M Fadhilah, H Nufus, H Indriastuti
Sustainable Competitive Advantage (SCA) 5 (1), 2015
22015
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