| Entrepreneurial inattentiveness, relational capabilities and value co-creation to enhance marketing performance H Indriastuti Humanities & Social Sciences Reviews 7 (3), 181-188, 2019 | 69 | 2019 |
| Pengaruh motivasi konsumen, persepsi dan sikap konsumen terhadap keputusan pembelian SK Dewi, PS Siburian, H Indriastuti Jurnal Manajemen 9 (2), 105-110, 2017 | 26 | 2017 |
| Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda DCDAS Herning Indriastuti, Jati Kasuma, Saida Zainurrosalamia ZA Asian Journal of Business and Accounting 13 (1), 241-261, 2020 | 15 | 2020 |
| SMALL AND MEDIUM ENTERPRISES’ PRODUCT BENCHMARKING ADVANTAGES ON MARKETING PERFORMANCE H Indriastuti, B Nugroho, VDW Aryanto International Journal of Mechanical Engineering and Technology (IJMET), 70-84, 2017 | 8 | 2017 |
| Consumer acceptance mobile banking di bank swasta indonesia H Indriastuti FORUM EKONOMI 22 (2), 210-217, 2020 | 5 | 2020 |
| Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer H Indriastuti, A Anwar KnE Social Sciences, 2018 | 5 | 2018 |
| Membangun Motivasi Hedonic Shopping dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Departement Store Mall S Oktafiana, H Indriastuti Prosiding Seminar Nasional Manajemen dan Ekonomi Bisnis Universitas …, 2017 | 5 | 2017 |
| Pengaruh Service Quality, E-Trust Terhadap E-Satisfaction Dan E-Loyalty Konsumen R Pramuditha, S Hudayah, H Indriastuti SKETSA BISNIS 8 (2), 123-134, 2021 | 4 | 2021 |
| MEMBANGUN KAPABILITAS PENGINDERAAN PASAR, INOVASI PRODUK, KEUNGGULAN PRODUK MODIFIKATIF TERHADAP KINERJA PEMASARAN H Indriastuti Management Dynamics Conference (Madic), 2015 | 4 | 2015 |
| The Influence of Perceived Usefulness, Perceived Ease of Use, and Perceived Risk on Purchase Interestand Use Behavior Through Bukalapak Application in Samarinda RA Isma, S Hudayah, H Indriastuti International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021 | 3 | 2021 |
| The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda City HI Priskila Evalianitha Randabunga, Syarifah Hudayah Saudi Journal of Business and Management Studies 6 (4), 102-113, 2021 | 3 | 2021 |
| Pengaruh inovasi produk, kualitas produk dan harga terhadap keunggulan bersaing rumah makan geprek express di kota samarinda MRM Putra, H Indriastuti, A Sampeliling Jurnal Ilmu Manajemen Mulawarman (JIMM) 4 (3), 2019 | 3 | 2019 |
| Keunggulan Produk Iconic Isolating Sarung Samarinda H Indriastuti, S Hudayah Jurnal Manajemen dan Kewirausahaan 5 (2), 43-49, 2017 | 3 | 2017 |
| The Influence Of Corporate Social Responsibility Towards Brand Image And Corporate Reputation On The Study Of The Body Shop" Forever Againts Animal Testing" Campaign M Warsita, H Indriastuti International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021 | 2 | 2021 |
| Exploiring Customer Relationship Management and Customer’s Value on Customer’s Loyalty of Go-Jek Online Services SW Astuti, H Indriastuti International Journal of Economics, Business and Accounting Research (IJEBAR …, 2021 | 2 | 2021 |
| Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia MI Maulana, H Indriastuti International Journal of Management Excellence 16 (-), 2281 - 2288, 2020 | 2* | 2020 |
| Manajemen Strategi 4.0 H Indriastuti Jp Publishing, 2019 | 2 | 2019 |
| Pengaruh promosi melalui media sosial facebook dan brand image terhadap keputusan pembelian ditz brand di samarinda A Nugraha, G Noorlitaria, H Indriastuti Jurnal Ilmu Manajemen Mulawarman (JIMM) 4 (1), 2019 | 2 | 2019 |
| Pengaruh Adventure Shopping, Value Shopping, dan Idea Shopping Terhadap Impulse Buying Pada Konsumen Online Shop Instagram di Samarinda NFN Kartika, S Suharno, H Indriastuti Jurnal Ilmu Manajemen Mulawarman (JIMM) 3 (4), 2018 | 2 | 2018 |
| Peran Mediasi Kecepatan Inovasi Untuk Meningkatkan Kinerja Perusahaan M Fadhilah, H Nufus, H Indriastuti Sustainable Competitive Advantage (SCA) 5 (1), 2015 | 2 | 2015 |
Syarifah HudayahUniversitas MulawarmanVerified email at feb.unmul.ac.id
