Popy Rufaidah, SE, MBA, Ph.D
Popy Rufaidah, SE, MBA, Ph.D
Ass.Prof. in Marketing & Strategic Management, Universitas Padjadjaran
Verified email at fe.unpad.ac.id - Homepage
TitleCited byYear
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
352014
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115, 198-206, 2014
102014
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
72017
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
62016
KAPABILITAS DINAMIS UMKM INDUSTRI KREATIF JAWA BARAT
P Rufaidah, Sutisna
Sosiohumaniora 17 (1), 2015
62015
Expressing Emotions in Words: Facebook Text-based Comments in Tamil.
M Sinayah, P Muthusamy, K Narayanan
Pertanika Journal of Social Sciences & Humanities 23 (1), 2015
6*2015
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences 2 (7), 1-8, 2012
62012
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
52016
Corporate Identity Management: the Relationship between Top Management Vision, Corporate Identity Policy, Corporate Identity Mix and Corporate Reputation
P Rufaidah
University of New South Wales, 2006
42006
Corporate Visual Identity Scale
P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1298-1322, 2012
32012
Dimensions of City Marketing
D Noviana, P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1275-1283, 2012
32012
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
32008
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
22018
The determinants of marketing capability for SMEs
P Rufaidah
Journal for Global Business Advancement 10 (6), 671-700, 2017
22017
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
K Hastjarjo, DK Yahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6S), 14-19, 2016
22016
City Marketing Model for Bandung City
P Rufaidah
2014 International Conference of Asian Marketing Associations (ICAMA) in …, 2014
22014
The Impact of Corporate Identity Structure on Corporate Identity Building: A Framework for Further Research
P Rufaidah, MA Razzaque, A Walpole
2003 ANZMAC (Australia New Zealand Marketing Conference), Adelaide, Australia, 2003
22003
The Influence Of Supply Chain And Strategic Orientation Through Competitive Strategy And Its Impact On Coal Business Performance (Studies On Coal Company In Indonesia)
H Gunawan, I Primiana, P Rufaidah, A Kemal Hidayat
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 4 (11), 6, 2015
12015
MANAJEMEN STRATEGIK: Analisis, Formulasi, Implementasi & Evaluasi
P Rufaidah
Humaniora, 2014
12014
Branding the nation: Indonesia as a Brand
P Rufaidah
10th Indonesia – Malaysia Culture Symposium (SKIM X), May 29-31, 2007,, 2007
12007
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Articles 1–20