Popy Rufaidah, SE, MBA, Ph.D
Popy Rufaidah, SE, MBA, Ph.D
Ass.Prof. in Marketing & Strategic Management, Universitas Padjadjaran
Verified email at fe.unpad.ac.id - Homepage
TitleCited byYear
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
372014
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115, 198-206, 2014
102014
Expressing Emotions in Words: Facebook Text-based Comments in Tamil.
M Sinayah, P Muthusamy, K Narayanan
Pertanika Journal of Social Sciences & Humanities 23 (1), 2015
9*2015
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
72017
KAPABILITAS DINAMIS UMKM INDUSTRI KREATIF JAWA BARAT
P Rufaidah, Sutisna
Sosiohumaniora 17 (1), 2015
72015
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences 2 (7), 1-8, 2012
72012
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
62016
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
52016
Corporate Identity Management: the Relationship between Top Management Vision, Corporate Identity Policy, Corporate Identity Mix and Corporate Reputation
P Rufaidah
University of New South Wales, 2006
42006
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
32018
Corporate Visual Identity Scale
P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1298-1322, 2012
32012
Dimensions of City Marketing
D Noviana, P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1275-1283, 2012
32012
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
32008
The determinants of marketing capability for SMEs
P Rufaidah
Journal for Global Business Advancement 10 (6), 671-700, 2017
22017
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
K Hastjarjo, DK Yahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6S), 14-19, 2016
22016
City Marketing Model for Bandung City
P Rufaidah
2014 International Conference of Asian Marketing Associations (ICAMA) in …, 2014
22014
The Impact of Corporate Identity Structure on Corporate Identity Building: A Framework for Further Research
P Rufaidah, MA Razzaque, A Walpole
2003 ANZMAC (Australia New Zealand Marketing Conference), Adelaide, Australia, 2003
22003
Enviromental Turbulance, Enterpreneurial Orientation and Business Unit Performance: Effect on dynamic capabilities and strategies alliance formation and its role to build …
J Sihotang, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 317-351, 2016
12016
Environmental Turbulence, Entrepreneurial Orientation And Business Unit Performance: Effects On Dynamic Capabilitie And Strategic Alliance Formation And Its Role To Build …
J Sihotan, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 35, 2016
12016
The Influence Of Supply Chain And Strategic Orientation Through Competitive Strategy And Its Impact On Coal Business Performance (Studies On Coal Company In Indonesia)
H Gunawan, I Primiana, P Rufaidah, A Kemal Hidayat
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 4 (11), 6, 2015
12015
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