Popy Rufaidah, SE, MBA, Ph.D
Popy Rufaidah, SE, MBA, Ph.D
Professor in Marketing & Strategic Management, Universitas Padjadjaran
Verified email at fe.unpad.ac.id - Homepage
Title
Cited by
Cited by
Year
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
622014
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115 (21/02), 198-206, 2014
132014
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences vol2, No7 Nov. 2012 Issue. Pp. 1 8, 2012
102012
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
92017
Expressing Emotions in Words: Facebook Text-based Comments in Tamil.
M Sinayah, P Muthusamy, K Narayanan
Pertanika Journal of Social Sciences & Humanities 23 (1), 2015
9*2015
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
82008
Sutisna.(2015)
P Rufaidah
Kapabilitas Dinamis UMKM Industri Kreatif Jawa Barat. Sosiohumaniora 17 (1 …, 0
8
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
72018
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
72016
IMPACT OF PRICE FAIRNESS ON BRAND IMAGE AND PURCASE INTENTION FOR LOW COST CAR IN INDONESIA
EB Setiawan, D Kartini, F Afiff, P Rufaidah
International Journal of Economics, Commerce and Management 4 (9), 300-308, 2016
62016
Branding Strategi Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix
P Rufaidah
TP Barat, Branding Strategi Berbasis Industri Kreatif Fashion. Bandung, Jawa …, 2013
62013
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
52016
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
K Hastjarjo, DK Yahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6S), 2016
52016
Corporate Identity Management: the Relationship between Top Management Vision, Corporate Identity Policy, Corporate Identity Mix and Corporate Reputation
P Rufaidah
University of New South Wales, 2006
42006
MANAJEMEN STRATEGIK: Analisis, Formulasi, Implementasi & Evaluasi
P Rufaidah
Humaniora, 2014
32014
City Marketing Model for Bandung City
P Rufaidah
2014 International Conference of Asian Marketing Associations (ICAMA) in …, 2014
32014
Corporate Visual Identity Scale
P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1298-1322, 2012
32012
Dimensions of City Marketing
D Noviana, P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1275-1283, 2012
32012
The brand image model in digital media industry
S Silalahi, P Rufaidah, ET Sule, U Kaltum
Journal for Global Business Advancement 12 (2), 276-297, 2019
22019
The Influence of Islamic Branding and Religiosity on Brand Image
AL Andini, P Rufaidah
AFEBI Islamic Finance and Economic Review 2 (02), 31-43, 2018
22018
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