| Manajemen Strategik P Rufaidah Humaniora 1, 400, 2014 | 36 | 2014 |
| Co-creation of small-medium enterprises MRS Maulana, P Rufaidah Procedia-Social and Behavioral Sciences 115, 198-206, 2014 | 10 | 2014 |
| Branding Strategy Development based on Innovative Behaviour P Rufaidah International Journal of Business and Globalisation 18 (3), 396-416, 2017 | 7 | 2017 |
| KAPABILITAS DINAMIS UMKM INDUSTRI KREATIF JAWA BARAT P Rufaidah, Sutisna Sosiohumaniora 17 (1), 2015 | 7 | 2015 |
| Expressing Emotions in Words: Facebook Text-based Comments in Tamil. M Sinayah, P Muthusamy, K Narayanan Pertanika Journal of Social Sciences & Humanities 23 (1), 2015 | 7* | 2015 |
| Dynamic Capability in Branding Strategy Development P Rufaidah International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016 | 6 | 2016 |
| Service innovation in banking industry: A literature survey R Komaladewi, M Nanere, Y Suryan, P Rufaidah World Journal of social sciences 2 (7), 1-8, 2012 | 6 | 2012 |
| Testing Branding Strategy Development Model P Rufaidah Academy of Strategic Management Journal 15 (3), 275-290, 2016 | 5 | 2016 |
| Corporate Identity Management: the Relationship between Top Management Vision, Corporate Identity Policy, Corporate Identity Mix and Corporate Reputation P Rufaidah University of New South Wales, 2006 | 4 | 2006 |
| Reputation development strategy for corporate operating in industrial estate S Sarjana, D Kartini, P Rufaidah Academy of Strategic Management Journal 17 (2), 1-11, 2018 | 3 | 2018 |
| Corporate Visual Identity Scale P Rufaidah 2012 Garcombs (Global Advanced Research on Management & Business),, 1298-1322, 2012 | 3 | 2012 |
| Dimensions of City Marketing D Noviana, P Rufaidah 2012 Garcombs (Global Advanced Research on Management & Business),, 1275-1283, 2012 | 3 | 2012 |
| Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional P Rufaidah Jurnal Sosioteknologi 7 (14), 399-414, 2008 | 3 | 2008 |
| The determinants of marketing capability for SMEs P Rufaidah Journal for Global Business Advancement 10 (6), 671-700, 2017 | 2 | 2017 |
| Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach K Hastjarjo, DK Yahya, F Afiff, P Rufaidah International Journal of Economics and Financial Issues 6 (6S), 14-19, 2016 | 2 | 2016 |
| City Marketing Model for Bandung City P Rufaidah 2014 International Conference of Asian Marketing Associations (ICAMA) in …, 2014 | 2 | 2014 |
| The Impact of Corporate Identity Structure on Corporate Identity Building: A Framework for Further Research P Rufaidah, MA Razzaque, A Walpole 2003 ANZMAC (Australia New Zealand Marketing Conference), Adelaide, Australia, 2003 | 2 | 2003 |
| Enviromental Turbulance, Enterpreneurial Orientation and Business Unit Performance: Effect on dynamic capabilities and strategies alliance formation and its role to build … J Sihotang, D Kartini, P Rufaidah, Sutisna International Journal of Economics, Commerce and Management 4 (6), 317-351, 2016 | 1 | 2016 |
| Environmental Turbulence, Entrepreneurial Orientation And Business Unit Performance: Effects On Dynamic Capabilitie And Strategic Alliance Formation And Its Role To Build … J Sihotan, D Kartini, P Rufaidah, Sutisna International Journal of Economics, Commerce and Management 4 (6), 35, 2016 | 1 | 2016 |
| The Influence Of Supply Chain And Strategic Orientation Through Competitive Strategy And Its Impact On Coal Business Performance (Studies On Coal Company In Indonesia) H Gunawan, I Primiana, P Rufaidah, A Kemal Hidayat INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 4 (11), 6, 2015 | 1 | 2015 |
Yuyus Suryana SudarmaProfessor of Management and Business, Padjadjaran UniversityVerified email at fe.unpad.ac.id