Popy Rufaidah, SE, MBA, Ph.D
Popy Rufaidah, SE, MBA, Ph.D
Professor in Marketing & Strategic Management, Universitas Padjadjaran
Verified email at fe.unpad.ac.id - Homepage
Title
Cited by
Cited by
Year
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
572014
Expressing Emotions in Words: Facebook Text-based Comments in Tamil.
M Sinayah, P Muthusamy, K Narayanan
Pertanika Journal of Social Sciences & Humanities 23 (1), 2015
14*2015
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115, 198-206, 2014
132014
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences 2 (7), 1-8, 2012
122012
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
92017
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
92016
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
82018
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
82008
Sutisna (2015). Kapabilitas dinamis UMKM industri kreatif jawa barat
P Rufaidah
Jurnal Sosiohumaniora 17 (1), 60-66, 0
8
IMPACT OF PRICE FAIRNESS ON BRAND IMAGE AND PURCASE INTENTION FOR LOW COST CAR IN INDONESIA
EB Setiawan, D Kartini, F Afiff, P Rufaidah
International Journal of Economics, Commerce and Management 4 (9), 300-308, 2016
62016
Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix
P Rufaidah
TP Barat, Branding Strategi Berbasis Industri Kreatif Fashion. Bandung, Jawa …, 2013
62013
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
52016
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
H Hastjarjo, DK Kartyahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6S), 2016
42016
Manajemen Strategik: Analisis, Formulasi, Implementasi & Evaluasi
P Rufaidah
Humaniora, 2015
42015
Corporate Identity Management: the Relationship between Top Management Vision, Corporate Identity Policy, Corporate Identity Mix and Corporate Reputation
P Rufaidah
University of New South Wales, 2006
42006
The determinants of marketing capability for SMEs
P Rufaidah
Journal for Global Business Advancement 10 (6), 671-700, 2017
32017
Marketing Innovation on Personal Electronic Product
WK Ismudiar, P Rufaidah
The Asian Journal of Technology Management 9 (1), 37-51, 2016
32016
Examine the Effect of Guest Satisfaction on Guest Loyalty at For Star Hotel in Jakarta
Levyda, D Kartini, F Afiff, P Rufaidah
International Business Management 9 (4), 570-573, 2015
32015
City Marketing Model for Bandung City
P Rufaidah
2014 International Conference of Asian Marketing Associations (ICAMA) in …, 2014
32014
Corporate Visual Identity Scale
P Rufaidah
2012 Garcombs (Global Advanced Research on Management & Business),, 1298-1322, 2012
32012
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