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Prof. Popy Rufaidah, SE, MBA, Ph.D
Prof. Popy Rufaidah, SE, MBA, Ph.D
Professor in Marketing & Strategic Management, Universitas Padjadjaran
Verified email at fe.unpad.ac.id - Homepage
Title
Cited by
Cited by
Year
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
832014
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115, 198-206, 2014
232014
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
162008
IMPACT OF PRICE FAIRNESS ON BRAND IMAGE AND PURCASE INTENTION FOR LOW COST CAR IN INDONESIA
EB Setiawan, D Kartini, F Afiff, P Rufaidah
International Journal of Economics, Commerce and Management 4 (9), 300-308, 2016
152016
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
142017
Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix
P Rufaidah
Branding Strategy Berbasis Industri Kreatif Fashionn, 2015
122015
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences 2 (7), 1-8, 2012
122012
Sutisna.(2015)
P Rufaidah
Kapabilitas Dinamis UMKM Industri Kreatif Jawa Barat. Sosiohumaniora 17 (1 …, 0
11
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
102016
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
82018
Entrepreneurial orientation of SMEs in the creative fashion industry
P Rufaidah
Journal for Global Business Advancement 12 (2), 254-275, 2019
72019
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
72016
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
K Hastjarjo, DK Yahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6), 14-19, 2016
72016
Manajemen Strategik: Analisis, Formulasi, Implementasi & Evaluasi
P Rufaidah
Humaniora, 2015
72015
The determinants of marketing capability for SMEs
P Rufaidah
Journal for Global Business Advancement 10 (6), 671-700, 2017
62017
BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk.
D Addinna, AR Prasetyo, P Rufaidah
International Journal of Applied Business and International Management …, 2018
52018
Enviromental Turbulance, Enterpreneurial Orientation and Business Unit Performance: Effect on dynamic capabilities and strategies alliance formation and its role to build …
J Sihotang, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 317-351, 2016
52016
Environmental Turbulence, Entrepreneurial Orientation And Business Unit Performance: Effects On Dynamic Capabilitie And Strategic Alliance Formation And Its Role To Build …
J Sihotan, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 35, 2016
52016
Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix. Researchgate,(July)
P Rufaidah, U Padjadjaran, P Rufaidah
Researchgate, 2015
52015
Branding Strategy Berbasis Ekonomi Kreatif Triple Heliks vs Quadruple Heliks
P Rufaidah
Penelitian MP3EI, 2014
52014
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Articles 1–20