Ikuti
Prof. Popy Rufaidah, SE, MBA, Ph.D
Prof. Popy Rufaidah, SE, MBA, Ph.D
Professor in Marketing & Strategic Management, Universitas Padjadjaran
Email yang diverifikasi di fe.unpad.ac.id - Beranda
Judul
Dikutip oleh
Dikutip oleh
Tahun
Manajemen Strategik
P Rufaidah
Humaniora 1, 400, 2014
1022014
Co-creation of small-medium enterprises
MRS Maulana, P Rufaidah
Procedia-Social and Behavioral Sciences 115, 198-206, 2014
302014
IMPACT OF PRICE FAIRNESS ON BRAND IMAGE AND PURCASE INTENTION FOR LOW COST CAR IN INDONESIA
EB Setiawan, D Kartini, F Afiff, P Rufaidah
International Journal of Economics, Commerce and Management 4 (9), 300-308, 2016
212016
Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix Branding Strategy Berbasis Ekonomi Kreatif: Triple Helix vs. Quadruple Helix. Researchgate,(July)
P Rufaidah, U Padjadjaran, P Rufaidah
Researchgate,(July), 2015
192015
Branding Strategy Development based on Innovative Behaviour
P Rufaidah
International Journal of Business and Globalisation 18 (3), 396-416, 2017
142017
Peran Teknologi Komunikasi Dalam Rantai Nilai Pedagang Di Pasar Tradisional
P Rufaidah
Jurnal Sosioteknologi 7 (14), 399-414, 2008
142008
Service innovation in banking industry: A literature survey
R Komaladewi, M Nanere, Y Suryan, P Rufaidah
World Journal of social sciences 2 (7), 1-8, 2012
122012
Sutisna.(2015)
P Rufaidah
Kapabilitas Dinamis UMKM Industri Kreatif Jawa Barat. Sosiohumaniora 17 (1 …, 0
11
Dynamic Capability in Branding Strategy Development
P Rufaidah
International Journal of Economics and Management 10 (Special Issue 1), 183-196, 2016
102016
Reputation development strategy for corporate operating in industrial estate
S Sarjana, D Kartini, P Rufaidah
Academy of Strategic Management Journal 17 (2), 1-11, 2018
92018
The determinants of marketing capability for SMEs
P Rufaidah
Journal for Global Business Advancement 10 (6), 671-700, 2017
82017
Manajemen Strategik (Revisi)
P Rufaidah
Humaniora, 2013
82013
Entrepreneurial orientation of SMEs in the creative fashion industry
P Rufaidah
Journal for Global Business Advancement 12 (2), 254-275, 2019
72019
Testing Branding Strategy Development Model
P Rufaidah
Academy of Strategic Management Journal 15 (3), 275-290, 2016
72016
Core Competence on Real Estate Industry in Globalization Phenomenon: A Contemporary Approach
K Hastjarjo, DK Yahya, F Afiff, P Rufaidah
International Journal of Economics and Financial Issues 6 (6), 14-19, 2016
72016
Building Business Advantage Through Core Competency: Case Study PT. Japfa Comfeed Indonesia, Tbk.
D Addinna, AR Prasetyo, P Rufaidah
International Journal of Applied Business and International Management …, 2018
52018
Measuring Digital Customer Experience.
S Silalahi, P Rufaidah
Pertanika Journal of Social Sciences & Humanities, 2018
52018
The Influence of Islamic Branding and Religiosity on Brand Image
AL Andini, P Rufaidah
AFEBI Islamic Finance and Economic Review 2 (02), 31-43, 2017
52017
Enviromental Turbulance, Enterpreneurial Orientation and Business Unit Performance: Effect on dynamic capabilities and strategies alliance formation and its role to build …
J Sihotang, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 317-351, 2016
52016
Environmental Turbulence, Entrepreneurial Orientation And Business Unit Performance: Effects On Dynamic Capabilitie And Strategic Alliance Formation And Its Role To Build …
J Sihotan, D Kartini, P Rufaidah, Sutisna
International Journal of Economics, Commerce and Management 4 (6), 35, 2016
52016
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