| An empirical study of success factors of women entrepreneurs in southern region in Malaysia SS Alam, MFM Jani, NA Omar International Journal of economics and Finance 3 (2), 166-175, 2011 | 414 | 2011 |
| The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety NA Omar, MA Nazri, MH Ali, SS Alam Journal of Retailing and Consumer Services 62, 102600, 2021 | 277 | 2021 |
| Small-scale households renewable energy usage intention: Theoretical development and empirical settings SS Alam, NHN Hashim, M Rashid, NA Omar, N Ahsan, MD Ismail Renewable energy 68, 255-263, 2014 | 247 | 2014 |
| Exploring the influence of store attributes on customer experience and customer engagement S Mohd-Ramly, NA Omar International Journal of Retail & Distribution Management 45 (11), 1138-1158, 2017 | 175 | 2017 |
| Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia SS Alam, NMHN Hashim, M Ahmad, CAC Wel, SM Nor, NA Omar Intangible Capital 10 (3), 619-638, 2014 | 129 | 2014 |
| Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint SA Nor Asiah, Ruzita, Che Aniza Intangible Capital 10 (1), 446, 2014 | 126* | 2014 |
| Parents’ perceived service quality, satisfaction and trust of a childcare centre: Implication on loyalty NA Omar, MA Nazri, NK Abu, Z Omar International Review of Business Research Papers 5 (5), 299-314, 2009 | 108 | 2009 |
| The effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance: A perspective on small scale entrepreneurs NA Omar, HM Aris, MA Nazri Jurnal Pengurusan 48 (1), 187-200, 2016 | 95 | 2016 |
| Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia N Asiah Omar, C Aniza Che Wel, N Abd Aziz, S Shah Alam Measuring Business Excellence 17 (1), 33-50, 2013 | 91* | 2013 |
| Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectives NA Aziz, NA Omar Journal of Business Economics and Management 14 (sup1), S257-S278, 2013 | 86 | 2013 |
| Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies NA Omar, R Musa International Journal of Retail & Distribution Management 39 (10), 759-784, 2011 | 86 | 2011 |
| Retail loyalty programs in Malaysia: The relationship of equity, value, satisfaction, trust, and loyalty among cardholders NA Omar, SS Alam, NA Aziz, MA Nazri Journal of Business Economics and Management 12 (2), 332-352, 2011 | 80 | 2011 |
| Exploring food waste during the COVID-19 pandemic among Malaysian consumers: The effect of social media, neuroticism, and impulse buying on food waste A Lahath, NA Omar, MH Ali, ML Tseng, Z Yazid Sustainable Production and Consumption 28, 519-531, 2021 | 78 | 2021 |
| Applying an extended theory of planned behavior to sustainable food consumption SS Alam, M Ahmad, YH Ho, NA Omar, CY Lin Sustainability 12 (20), 8394, 2020 | 77 | 2020 |
| The effect of demographic factors on consumer intention to purchase organic products in the Klang Valley: An empirical study NA Omar, MA Nazri, LH Osman, MS Ahmad Geografia 12 (2), 2016 | 75 | 2016 |
| Perceived retailer innovativeness and brand equity: Mediation of consumer engagement NA Omar, AS Kassim, S Shah Alam, Z Zainol The Service Industries Journal 41 (5-6), 355-381, 2021 | 72 | 2021 |
| Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment. NA Omar, CAC Wel, R Musa, MA Nazri IUP Journal of Marketing Management 9 (4), 2010 | 71 | 2010 |
| Program perceived value and program satisfaction influences on store loyalty. NA Omar, R Musa, MA Nazri Gadjah Mada International Journal of Business 9 (3), 2007 | 63 | 2007 |
| Impact of supply chain integration on halal food supply chain integrity and food quality performance MH Ali, M Iranmanesh, KH Tan, S Zailani, NA Omar Journal of Islamic Marketing 13 (7), 1515-1534, 2022 | 57 | 2022 |
| The influence of customer value co-creation behavior on SME brand equity: An empirical analysis NA Omar, AS Kassim, NU Shah, S Shah Alam, CA Che Wel Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2020 | 56 | 2020 |
