Carol Azab
Carol Azab
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Speak my language or look like me?–Language and ethnicity in bilingual customer service recovery
C Azab, T Clark
Journal of Business Research 72, 57-68, 2017
Positive psychological capacities: the mystery ingredient in successful service recoveries?
C Azab, T Clark, CB Jarvis
Journal of Services Marketing, 2018
A view from the aisle revisited: Delight and outrage in the classroom
SR Swanson, C Azab, JC Davis
Marketing Education Review 25 (3), 215-232, 2015
Embedded ethics: How complex systems and structures guide ethical outcomes
TM Key, C Azab, T Clark
Business Horizons 62 (3), 327-336, 2019
Numerosity: Forward and Reverse Stock Splits
J West, C Azab, KC Ma, M Bitter
Journal of Behavioral Finance 21 (3), 323-335, 2020
Back to the Future: Generation Z and Generation X Market Mavens’ Social Media Engagement Behavior
CA Deborah Goldring
Society of Marketing Advances, 2018
This customer has an accent! Would (s)he be treated differently?
JH Carol Azab
AMA Servesig Paris, 2018
Country Market Sequential Order-of-Entry: A Learning Effects Approach
C Azab, TM Key, T Clark
Journal of Global Marketing 30 (4), 210-227, 2017
“The influence of customers' accents on employee recovery behavior
JH Carol Azab
Society of Marketing Advances, 2017
”Learn, Play and Have Fun- Influential Teaching Moments
C Azab
Society of Marketing Advances, 2016
The Influence of Ethnicity and Language on Perceptions of Service Recovery Efforts
LK Carol Azab, Katherine Hammel
Society of Marketing Advances, 2015
Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion and Future Enrollment’
CD Scott Swanson, Carol Azab
Marketing Management Association, 2015
A New Era in Marketing’s Strategic Influence
CA Terry Cark
Academy of Marketing Science, 2015
Delightful and Outraging Critical Classroom Incident
CD Scott Swanson, Carol Azab
The Positive Spillover Effect of Rebranding in Merger and Acquisitions,” Society of Marketing Advances
TC Carol Azab
Society of Marketing Advances, 2014
A Framework toward Understanding Motives, Moderators and Outcomes of Electronic Word of Mouth,”
JF Carol Azab
Society of Marketing Advances, 2013
Desires and Reactionary behaviors after a service failure: A self-determination Perspective
NZ Carol Azab
Society of Marketing Advances, 2013
The Impact of Positive Psychological Capacities and Positive Emotions of Frontline Employees on the Quality and Customer Perceptions of Service Recovery”
C Azab
Best Services Dissertation Proposal Award Presentation, 2012
Towards a Better Understanding of Service Outcomes: The Impact of the Discrepancies between Should and Will Expectations
Society of Marketing Advances,, 2012
Getting Even, Getting Away or Getting More after a Service Failure,” ,
C Azab
Marketing Management Association, (voted Best in Track), 2012
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