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Carol Azab
Carol Azab
Associate Professor, Stetson University
Verified email at stetson.edu
Title
Cited by
Cited by
Year
New rules of social media shopping: Personality differences of US Gen Z versus Gen X market mavens
D Goldring, C Azab
Journal of Consumer Behaviour, 2021
1122021
Speak my language or look like me?–Language and ethnicity in bilingual customer service recovery
C Azab, T Clark
Journal of Business Research 72, 57-68, 2017
432017
Positive psychological capacities: the mystery ingredient in successful service recoveries?
C Azab, T Clark, CB Jarvis
Journal of Services Marketing 32 (7), 897-912, 2018
212018
A view from the aisle revisited: Delight and outrage in the classroom
SR Swanson, C Azab, JC Davis
Marketing Education Review 25 (3), 215-232, 2015
102015
Numerosity: Forward and reverse stock splits
J West, C Azab, KC Ma, M Bitter
Journal of Behavioral Finance 21 (3), 323-335, 2020
82020
Embedded ethics: How complex systems and structures guide ethical outcomes
TM Key, C Azab, T Clark
Business Horizons 62 (3), 327-336, 2019
72019
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
T Clark, TM Key, C Azab
AMS Review 12 (3), 157-161, 2022
52022
Discrimination in Services: How Service Recovery Efforts Change with Customer Accent
C Azab, J Holmqvist
Journal of Business Ethics 180, 355-372, 2022
52022
Country market sequential order-of-entry: A learning effects approach
C Azab, TM Key, T Clark
Journal of Global Marketing 30 (4), 210-227, 2017
32017
Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt
T Clark, C Azab, TM Key
Journal of Business Research 170, 114278, 2024
12024
Legends in Marketing: Shelby D. Hunt. Marketing Management and Strategy
JN Sheth, PR Varadarajan
Sage, 2011
12011
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
T Clark, TM Key, C Azab
AMS Review 13 (3), 232-249, 2023
2023
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
T Clark, TM Key, C Azab
AMS Review 13 (1), 167-167, 2023
2023
Back to the Future: Generation Z and Generation X Market Mavens’ Social Media Engagement Behavior
CA Deborah Goldring
Society of Marketing Advances, 2018
2018
This customer has an accent! Would (s)he be treated differently?
JH Carol Azab
AMA Servesig Paris, 2018
2018
“The influence of customers' accents on employee recovery behavior
JH Carol Azab
Society of Marketing Advances, 2017
2017
”Learn, Play and Have Fun- Influential Teaching Moments
C Azab
Society of Marketing Advances, 2016
2016
The Influence of Ethnicity and Language on Perceptions of Service Recovery Efforts
LK Carol Azab, Katherine Hammel
Society of Marketing Advances, 2015
2015
Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion and Future Enrollment’
CD Scott Swanson, Carol Azab
Marketing Management Association, 2015
2015
A New Era in Marketing’s Strategic Influence
CA Terry Cark
Academy of Marketing Science, 2015
2015
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