| Assimilation of advertised reference prices: the moderating role of involvement R Chandrashekaran, D Grewal Journal of Retailing 79 (1), 53-62, 2003 | 232 | 2003 |
| Are men seduced by red? The effect of red versus black prices on price perceptions NM Puccinelli, R Chandrashekaran, D Grewal, R Suri Journal of Retailing 89 (2), 115-125, 2013 | 191 | 2013 |
| The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentions R Chandrashekaran Journal of Retailing 80 (1), 53-66, 2004 | 155 | 2004 |
| Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generation M Chandrashekaran, R Mehta, R Chandrashekaran, R Grewal Journal of Marketing Research 36 (1), 95-112, 1999 | 120 | 1999 |
| Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format R Chandrashekaran, D Grewal Journal of Business Research 59 (10-11), 1063-1071, 2006 | 115 | 2006 |
| Is there a well-defined internal reference price? R Chandrashekaran, H Jagpal ACR North American Advances, 1995 | 67 | 1995 |
| Comparative price advertising: Believe it or not LD Compeau, D Grewal, R Chandrashekaran The Journal of Consumer Affairs 36 (2), 284-294, 2002 | 66 | 2002 |
| The implications of individual differences in reference price utilization for designing effective price communications R Chandrashekaran Journal of Business Research 53 (2), 85-91, 2001 | 63 | 2001 |
| Influence of price endings on price recall: a by‐digit analysis RM Schindler, R Chandrashekaran Journal of Product & Brand Management, 2004 | 48 | 2004 |
| Consumers' utilization of reference prices: the moderating role of involvement R Chandrashekaran Journal of Product & Brand Management, 2012 | 37 | 2012 |
| Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments R Chandrashekaran, R Suri Journal of Product & Brand Management, 2012 | 24 | 2012 |
| Focal and contextual components of price history as determinants of expected price R Chandrashekaran Journal of product & brand management, 2011 | 23 | 2011 |
| Measuring internal reference price: some preliminary results R Chandrashekaran, HS Jagpal Pricing Strategy & Practice 3 (4), 28, 1995 | 9 | 1995 |
| Development and empirical validation of alternative models of reference price R Chandrashekaran, HS Jagpal REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 7-10, 1995 | 4 | 1995 |
| A New Perspective on the Cognitive Representation of Internal Reference Price R Chandrashekaran Academy of Marketing Studies Journal 22 (4), 1-18, 2018 | 3 | 2018 |
| Spending propensity and price perceptions R Chandrashekaran The International Review of Retail, Distribution and Consumer Research 30 (2 …, 2020 | 2 | 2020 |
| Effects of comparative price ads on internal reference price and offer evaluation R Chandrashekaran, D Grewal American Marketing Association. Conference Proceedings 12, 173, 2001 | 2 | 2001 |
| The Interactive Effect of Presentation Format and Brand Usage on the Effectiveness of Retail Price Advertisements R Chandrashekaran Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 1 | 2015 |
| Effects of Spatial Location of Price Information on Consumers’ Perception of Prices and Products R Suri, R Chandrashekaran, D Grewal ACR North American Advances, 2008 | 1 | 2008 |
| Rotating Banner Advertisements on the World Wide Web S Dasgupta, R Chandrashekaran Encyclopedia of Information Science and Technology, First Edition, 2438-2442, 2005 | 1 | 2005 |
