| From data to action: How marketers can leverage AI C Campbell, S Sands, C Ferraro, HYJ Tsao, A Mavrommatis Business horizons 63 (2), 227-243, 2020 | 340 | 2020 |
| Moderating effects of the brand concept on the relationship between brand personality and perceived quality B Ramaseshan, HY Tsao Journal of Brand Management 14, 458-466, 2007 | 306 | 2007 |
| Managing the human–chatbot divide: how service scripts influence service experience S Sands, C Ferraro, C Campbell, HY Tsao Journal of Service Management 32 (2), 246-264, 2021 | 124 | 2021 |
| An investigation of critical success factors in the adoption of B2BEC by Taiwanese companies H Tsao, KHC Lin, C Lin Journal of American Academy of Business 5 (1), 198-202, 2004 | 115 | 2004 |
| An experimental study of brand signal quality of products in an asymmetric information environment HY Tsao, LF Pitt, P Berthon Omega 34 (4), 397-405, 2006 | 57 | 2006 |
| IS/IT investment evaluation and benefit realization practices in Taiwanese SMEs. KHC Lin, C Lin, HY Tsao Journal of Information Science & Technology 2 (4), 2006 | 50 | 2006 |
| Exploring brand loyalty from the perspective of brand switching costs HY Tsao, C Li-Wei International Journal of Management 22 (3), 436, 2005 | 48 | 2005 |
| Brand signal quality of products in an asymmetric online information environment: An experimental study HY Tsao, P Berthon, LF Pitt, M Parent Journal of Consumer Behaviour 10 (4), 169-178, 2011 | 47 | 2011 |
| The impact of loyalty and promotion effects on retention rate HY Tsao, PC Lin, L Pitt, C Campbell Journal of the operational research society 60, 646-651, 2009 | 37 | 2009 |
| The asymmetric effect of review valence on numerical rating: A viewpoint from a sentiment analysis of users of TripAdvisor HY Tsao, MY Chen, HCK Lin, YC Ma Online Information Review 43 (2), 283-300, 2019 | 34 | 2019 |
| Budget allocation for customer acquisition and retention while balancing market share growth and customer equity HY Tsao Marketing Letters 24, 1-11, 2013 | 30 | 2013 |
| An Investigation into Business-to-business Electronic Commerce Organisations C Lin, G Pervan, HY Tsao, KHC Lin Journal of Research and Practice in Information Technology 40 (1), 3-18, 2008 | 23 | 2008 |
| Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share HY Tsao, L Pitt, C Campbell Journal of the Operational Research Society 61 (10), 1523-1529, 2010 | 18 | 2010 |
| The formation of a “high price–high quality” inferential belief: a study among young buyers of mobile phones and note books HY Tsao, LF Pitt, A Caruana Asia Pacific Journal of Marketing and Logistics 17 (1), 50-60, 2005 | 17 | 2005 |
| A machine-learning based approach to measuring constructs through text analysis HY Tsao, CL Campbell, S Sands, C Ferraro, A Mavrommatis, S Lu European Journal of Marketing 54 (3), 511-524, 2020 | 16 | 2020 |
| Estimating numerical scale ratings from text-based service reviews HY Tsao, MY Chen, C Campbell, S Sands Journal of Service Management 31 (2), 187-202, 2020 | 13 | 2020 |
| Sentiment analysis of brand personality positioning through text mining RS Lu, HY Tsao, HCK Lin, YC Ma, CT Chuang Journal of Information Technology Research (JITR) 12 (3), 93-103, 2019 | 10 | 2019 |
| A two-level approach to establishing a marketing strategy in the electronic marketplace HY Tsao, KHC Lin Proceedings of the 34th Annual Hawaii International Conference on System …, 2001 | 7 | 2001 |
| Balancing market share growth and customer profitability: Budget allocation for customer acquisition and retention HY Tsao, LM Matthews, VL Crittenden Organizations and Markets in Emerging Economies 3 (2), 45-55, 2012 | 5 | 2012 |
| Establishing a market segmentation system to predict the position of a product in electronic marketplace based on networked situations and product attributes HC Liu, C Chien, KHC LIN, HY Tsao, TF Kuo, LR Chow International journal of information and management sciences 14 (1), 57-77, 2003 | 3 | 2003 |
