| Metode penelitian untuk bisnis DRH Pandjaitan, A Aripin Pusaka Media, 2017 | 53 | 2017 |
| An Analysis of Brand Awareness Influence on Purchase Intention in Bandar Lampung City’s Online Transportation Service (Study on Y Generation Consumers) DRH Pandjaitan KnE Social Sciences, 2018 | 43 | 2018 |
| Perilaku Konsumen Indonesia Memilih Destinasi Wisata Halal DRH Pandjaitan Pusaka Media, 2018 | 22 | 2018 |
| The Mediating Role of Brand Image in The Effect of Sales promotion, Product Quality, and Celebrity Endorser on Purchase Intention R Akbar, M MS, DRH Pandjaitan Journal of Shanghai for Science and Technology 22 (10), 272-282, 2020 | 20* | 2020 |
| Website quality, E-satisfaction, and E-loyalty of users based on the virtual distribution channel DRH Pandjaitan, M MS, B Hadianto Journal of Distribution Science 19 (7), 113-121, 2021 | 14 | 2021 |
| Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan LA Putri, MN Wulan, Y Fihartini, DAS Ambarwati, DRH Pandjaitan Jurnal Nusantara Mengabdi 2 (1), 55-66, 2022 | 10 | 2022 |
| Electronic Word of Mouth, Brand Image, Trust and Online Utilization Intention DRH Pandjaitan, A Kosasi, DAS Ambarwati, B Hadianto Academic Journal of Interdisciplinary Studies 11 (2), 355-364, 2022 | 9 | 2022 |
| Pemasaran Internasional DRH Pandjaitan Penerbit Aura, 2015 | 9 | 2015 |
| Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee M Arbaiah, DRH Pandjaitan, DAS Ambarwati Reviu Akuntansi, Manajemen, dan Bisnis 2 (1), 55-65, 2022 | 8 | 2022 |
| The Impact Of E-Wom On Trust And Interest Visiting The Destination Of Pahawang Island Tourism, Pesawaran District P PANJINEGARA, M Mahrinasari, DRH Pandjaitan SSRG International Journal of Economics and Management Studies 7 (10), 50-54, 2020 | 8 | 2020 |
| Buku Ajar Metodologi Penelitian Untuk Bisnis D Pandjaitan, A Ahmad Fakultas Ekonomi Dan Bisnis Universitas Lampung 230, 2017 | 8 | 2017 |
| Bimbingan Teknik Mitigasi Risiko Keuangan Dan Bisnis Bagi Pengelola Bumdes Di Desa Kali Sari D Wiryawan, P Panjinegara, A Faisol, DRH Pandjaitan Seminar Teknologi, Akuntansi, Bisnis, Ekonomi Dan Komunitas 53 (9), 1689-1699, 2020 | 6 | 2020 |
| Pengaruh Celebrity Endorsment Terhadap Brand Image Pada Konsumen Remaja Di Bandar Lampung Dan Impilkasinya Terhadap Harga DRH Pandjaitan Disampaikan pada Seminar Nasional tentang Membangun Etika Sosial Politik …, 2017 | 6 | 2017 |
| Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee. Reviu Akuntansi, Manajemen, Dan Bisnis, 2 (1), 55–65 M Arbaiah, DR Pandjaitan, DAS Ambarwati | 5 | 2022 |
| Effectiveness of Pop-Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes B Satria, DRH Pandjaitan International Journal of Economics and Management Studies, 2020 | 5 | 2020 |
| Komunikasi Bisnis DRH Pandjaitan Penerbit Aura, 2016 | 5 | 2016 |
| Sikap Konsumen dalam Belanja Online Penerapan Model Penerimaan Teknologi DRH Pandjaitan Jurnal Bisnis dan Manajemen 16 (2), 112-126, 2020 | 4 | 2020 |
| E-WOM participation in Indonesia online marketplace SP Fernando, B Satria, DRH Pandjaitan E-WOM Participation in Indonesia Online Marketplace 22 (10), 261-271, 2020 | 3* | 2020 |
| Pengaruh Ekuitas Merek terhadap loyalitas pelanggan pada nasabah bukan PNS di Bank Lampung DRH Pandjaitan Tesis, Fakultas Ekonomi Padjajaran, 2005 | 3 | 2005 |
| The impact of rebranding on University Brand Equity AY Puspitasari, MS Mahrinasari, DRH Pandjaitan International Journal of Scientific Research and Management (IJSRM) 10 (04 …, 2022 | 2 | 2022 |
Mahrinasari MSProfessor, Faculty of Economics and Business, The University of LampungVerified email at feb.unila.ac.id
