| Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan A Alfifto, A Siringoringo, HCP Hasman Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA) 2 (1), 1-9, 2022 | 7 | 2022 |
| The Effect Of Social Media Marketing On Value Equity, Brand Equity And Relationship Equity On Young Entrepreneurs In Medan City B Hutagalung, SH Situmorang, Alfifto 1st Economics and Business International Conference 2017 (EBIC 2017), 2018 | 6* | 2018 |
| Effect of Employee Engagement and Enjoyable Employee Experience on Employee Performance EJ Sinurat, LT Berampu, A Alfifto Systematic Reviews in Pharmacy 12 (3), 845-849, 2021 | 4 | 2021 |
| PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA HCP Hasman, C Natalina, A Alfifto JUMANT 13 (2), 1-8, 2021 | 3 | 2021 |
| The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 C Sembiring, WR Amelia, A Alfifto, SA Salqaura, HCP Hasman Asian Journal of Management, Entrepreneurship and Social Science 3 (01), 156-168, 2023 | 1 | 2023 |
| Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis SA Salqaura, WR Amelia, A Alfifto, HCP Hasman Journal of Critical Realism in Socio-Economics (JOCRISE) 1 (1), 11-24, 2022 | 1 | 2022 |
| Tourism Image, Experiential Value, Experiential Satisfaction dan dampaknya terhadap Revisit Intention ES Rini, Y Absah, BK Fawzeea, A Alfifto Journal of Education, Humaniora and Social Sciences (JEHSS) 4 (4), 2649-2654, 2022 | 1 | 2022 |
| Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impluse Buying Pada Pelanggan Distro Urban Traffic di Kota Medan YM Putra Universitas Medan Area, 2021 | 1 | 2021 |
| Experiential Tourism in Lake Toba Samosir District Alfifto, ES Rini, Y Absah Journal of Environmental Management & Tourism 11 (6), 1385-1390, 2020 | 1 | 2020 |
| Pengaruh Social Media Marketing terhadap Customer Equity pada Pengusaha Muda di Kota Medan A Alfifto Universitas Sumatera Utara, 2017 | 1 | 2017 |
| Pengaruh Kompetensi dan Kredibilitas Chatbot AI Terhadap Kepercayaan Penggunaan Chatbot AI Pada Pengguna Lazada Di Kota Medan MRA Mutyara, HCP Hasman, A Alfifto, MR Darmansyah Eqien-Jurnal Ekonomi dan Bisnis 13 (01), 1-13, 2024 | | 2024 |
| Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian di Aplikasi Tokopedia pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai T Abidin, Alfifto, HCP Hasman Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 9 (1), 487-496, 2024 | | 2024 |
| PENGARUH GREEN PRODUCT DAN GREEN PRICE TERHADAP KEPUTUSAN PEMBELIAN PRODUK WIKSTEA PADA MAHASISWA FAKULTAS KEHUTANAN UNIVERSITAS SUMATERA UTARA HCP Hasman, SM Lubis, SA Salqaura, A Alfifto, WR Amelia Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8 (1), 439-455, 2024 | | 2024 |
| Pengaruh Financial attitude dan Financial Knowledge Terhadap Financial Management Behavior LWP Manalu, HCP Hasman, A Alfifto Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) 4 (2), 127-134, 2023 | | 2023 |
| Pengaruh E-Service Quality dan E-WOM Terhadap Kepuasan Pengguna Shopee Pada Ibu Rumah Tangga Pada Pembelian Produk Fashion A Alfifto Jurnal Manajemen & Bisnis Kreatif 9 (1), 1-9, 2023 | | 2023 |
| FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE HCP Hasman, WR Amelia, Alfifto, SA Salqaura International Journal of Economic, Business, Accounting, Agriculture …, 2023 | | 2023 |
| Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Inilai Perusahaan Pada Perusahaan Pt HM Sampoerna Yang Terdaftar Di Bursa Efek Indonesia I Periode 2016-2020 IE Siahaan, T Pribadi, MY Siregar, H Sabrina, A Alfifto Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) 4 (1), 76-82, 2023 | | 2023 |
| ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE Alfifto, SA Salqaura, WR Amelia, HCP Hasman International Journal of Economic, Business, Accounting, Agriculture …, 2023 | | 2023 |
| Live Commerce: Challenges to Adopt for Indonesian SMEs HCP Hasman, AH Lubis, A Alfifto International Scientific Conference on Business and Economics, 683-698, 2023 | | 2023 |
| FAIR TRADE BISNIS KOPI GELOMBANG KETIGA MELALUI PENDEKATAN GLOBAL VALUE CHAIN (GVC ) LT Berampu, SA Salqaura, Alfifto | | 2023 |
Haryaji Catur Putera HasmanUniversitas Medan AreaVerified email at staff.uma.ac.id
