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Cited by
All
Since 2019
Citations
65
65
h-index
1
1
i10-index
1
1
0
42
21
2022
2023
2024
1
42
19
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Sampa Anupurba Pahi
Doctoral Scholar, Xavier School of Managemnet-
XLRI
Verified email at astra.xlri.ac.in
Marketing
Social Psychology
Applied Psychology
Management
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Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
D Pradhan, A Kuanr, S Anupurba Pahi, MS Akram
Psychology & Marketing 40 (1), 27-47
, 2023
65
2023
BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
SA Pahi, A Jain
Global Marketing Conference, 608-610
, 2023
2023
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