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Sampa Anupurba Pahi
Sampa Anupurba Pahi
Doctoral Scholar, Xavier School of Managemnet-XLRI
Verified email at astra.xlri.ac.in
Title
Cited by
Cited by
Year
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
D Pradhan, A Kuanr, S Anupurba Pahi, MS Akram
Psychology & Marketing 40 (1), 27-47, 2023
652023
BRAND ENVIRONMENTAL TRANSGRESSIONS AND REPERCUSSIONS: A GEN Z PERSPECTIVE
SA Pahi, A Jain
Global Marketing Conference, 608-610, 2023
2023
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Articles 1–2