Irena Vida
Irena Vida
Professor of Marketing, University of Ljubljana
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Cited by
Cited by
International expansion of retail firms: A theoretical approach for future investigations
I Vida, A Fairhurst
Journal of Retailing and Consumer Services 5 (3), 143-151, 1998
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
J Reardon, C Miller, I Vida, I Kim
European Journal of Marketing, 2005
Domestic consumption: rational, affective or normative choice?
I Vida, J Reardon
Journal of Consumer Marketing, 2008
The role of ethnic affiliation in consumer ethnocentrism
I Vida, T Dmitrović, C Obadia
European journal of marketing, 2008
Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries
I Vida, A Fairhurst
The International Review of Retail, Distribution and Consumer Research 9 (4 …, 1999
Determinants of international retail involvement: the case of large US retail chains
I Vida, J Reardon, A Fairhurst
Journal of International Marketing 8 (4), 37-60, 2000
The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland
JD Lindquist, I Vida, RE Plank, A Fairhurst
International Business Review 10 (5), 505-516, 2001
An empirical inquiry into international expansion of US retailers
I Vida
International Marketing Review, 2000
Psychic distance in exporter–importer relationships: A grounded theory approach
N Prime, C Obadia, I Vida
International Business Review 18 (2), 184-198, 2009
Purchase behavior in favor of domestic products in the West Balkans
T Dmitrovic, I Vida, J Reardon
International Business Review 18 (5), 523-535, 2009
A strategic household purchase: consumer house buying behavior
MK Koklic, I Vida
Managing Global Transitions 7 (1), 75-96, 2009
The effects of background music on consumer responses in a high-end supermarket
I Vida, C Obadia, M Kunz
International Review of Retail, Distribution and Consumer Research 17 (5 …, 2007
Determinants of consumer willingness to purchase non-deceptive counterfeit products and the European Union
I Vida
Managing global transitions 5 (3), 253, 2007
An examination of cross‐border shopping behaviour in South‐East Europe
S Paliwoda, S Marinova, T Dmitrovic, I Vida
European Journal of marketing, 2007
Consumer behaviour induced by product nationality: The evolution of the field and its theoretical antecedents
T Dmitrovic, I Vida
Transformations in Business & Economics 9 (1), 145-165, 2010
Predicting consumer digital piracy behavior: The role of rationalization and perceived consequences
I Vida, MK Koklic, M Kukar-Kinney, E Penz
Journal of Research in Interactive Marketing 6 (4), 298-313, 2012
An empirical analysis of consumer purchasing behavior in former Yugoslav markets
I Vida
Economic and Business Review 3 (3), 191-207, 2001
Antismoking messages for the international teenage segment: the effectiveness of message valence and intensity across different cultures
J Reardon, C Miller, B Foubert, I Vida, L Rybina
Journal of international marketing 14 (3), 115-138, 2006
Clarifying the influence of emotional intelligence on salesperson performance
S Kadic-Maglajlic, I Vida, C Obadia, R Plank
Journal of Business & Industrial Marketing, 2016
Three-level mechanism of consumer digital piracy: Development and cross-cultural validation
MK Koklic, M Kukar-Kinney, I Vida
Journal of Business Ethics 134 (1), 15-27, 2016
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