| Two decades of research on nation branding: A review and future research agenda AW Hao, J Paul, S Trott, C Guo, HH Wu International Marketing Review 38 (1), 46-69, 2021 | 267 | 2021 |
| Systematic literature review online gaming addiction among children and young adults: A framework and research agenda. P Rosendo-Rios, V., Trott, S., & Shukla Addictive Behaviors, 2022 | 65 | 2022 |
| Brand Equity: An Indian Perspective S Trott, VV Sople PHI Learning Pvt. Ltd., 2016 | 40 | 2016 |
| Managing the challenge of luxury democratization: A multicountry analysis P Shukla, V Rosendo-Rios, S Trott, J Lyu, D Khalifa Journal of International Marketing 30 (4), 44-59, 2022 | 12 | 2022 |
| The Impact of Green Core Competencies on Green Image and Green Innovation-an Indian Perspective DS Trott Paradigm 17 (1-2), 81-87, 2013 | 10 | 2013 |
| The impact of green banking initiatives on green brand equity of banks in India S Trott International Journal of Business Forecasting and Marketing Intelligence 6 …, 2020 | 9 | 2020 |
| Emotions and consumer behaviour: A review and research agenda RS Kirti Sharma, Sangeeta Trott, Sunil Sahadev International Journal of Consumer Studies, 2023 | 8* | 2023 |
| The influence of Brand Personality-Evidence from India S Trott Global journal of business research 5 (3), 79-83, 2011 | 6 | 2011 |
| Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective R Singh, S Trott Decision 46, 15-26, 2019 | 4 | 2019 |
| Identifying the dimensions of employer brand attractiveness: Students' perspective vs. employees' perspective S Trott Prabandhan: Indian Journal of Management 6 (4), 31-39, 2013 | 4 | 2013 |
| Green supply chain initiatives in brand building-an Indian perspective S Trott International Journal of Business Innovation and Research 13 (2), 222-237, 2017 | 1 | 2017 |
| The impact of animated spokesperson -Implication to the marketers-An Indian perspective S trott International Journal of innovation in Research and Development Vol 2 issue …, 0 | 1* | |
| Tackling Online Gaming Addiction among Adolescents: The Role of Parental Resilience and Parenting Styles: An Abstract S Trott, P Shukla, V Rosendo-Rios Academy of Marketing Science Annual Conference-World Marketing Congress, 439-440, 2021 | | 2021 |
| Trott, S. (2019). Marketing to develop environmental sustainability, awareness and action S trott Responsible,Sustianable and Globally Aware Management in the era of Fourth …, 2019 | | 2019 |
| Trott, S. (2016). The impact of Green CSR on brand related concepts -an Indian perspective. S Trott International Conference on CSR, 2016 | | 2016 |
| Trott, S. (2016). Brand Equity and -Indian perspective published by Prentice Hall of India STVV Sople | | 2016 |
| Green Supply Chain Initiatives in Brand Building–Evidences From Indian Pharmaceutical Industry S Trott Indian Institute of Management, Ahmedabad, 2015 | | 2015 |
| Trott, S. (2015). Brand Building through Green Supply Chain - an Indian Perspective S Trott Brand Building through Supply Chain 2, 4, 2015 | | 2015 |
| Cowi Sustainable Strategies-An Analysis S Trott Asian Journal of Research in Business Economics and Management 3 (10), 117-123, 2013 | | 2013 |
| Trott S. (2012) Concept of Decoys-an Indian perspective. S trott International Journal of Research in Commerce and Management 2 (11), 509-515, 2012 | | 2012 |
