| Does a customer on the board of directors affect business-to-business firm performance? R Bommaraju, M Ahearne, R Krause, S Tirunillai Journal of Marketing 83 (1), 8-23, 2019 | 57 | 2019 |
| Self-selected sales incentives: Evidence of their effectiveness, persistence, durability, and underlying mechanisms R Bommaraju, S Hohenberg Journal of Marketing 82 (5), 106-124, 2018 | 53 | 2018 |
| The Impact of Mergers and Acquisitions on the Sales Force R Bommaraju, M Ahearne, Z Hall, S Tirunillai, S Lam The Journal of Marketing Research, 2018 | 43 | 2018 |
| Managing laggards: The importance of a deep sales bench JP Boichuk, R Bommaraju, M Ahearne, F Kraus, TJ Steenburgh Journal of Marketing Research 56 (4), 652-665, 2019 | 30 | 2019 |
| Interfirm collaboration and exchange relationships: An agenda for future research SB Borah, G Mallapragada, R Bommaraju, R Venkatesan, ... International Journal of Research in Marketing 39 (2), 603-618, 2022 | 15 | 2022 |
| The Chief Marketing Officer: an antidote to myopic earnings management practices P Kaur, SN Ramaswami, R Bommaraju Marketing Letters 32, 165-178, 2021 | 10 | 2021 |
| Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’? R Varma, R Bommaraju, SS Singh Journal of Marketing Research 60 (6), 1154-1176, 2023 | 4 | 2023 |
| Should a firm bring a supplier into the boardroom? S Ambulkar, S Arunachalam, R Bommaraju, S Ramaswami Production and Operations Management 32 (1), 28-44, 2023 | 3 | 2023 |
| Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments R Bommaraju, S Arunachalam, S Hohenberg University of Texas at Austin, 2021 | | 2021 |
| Essays on Strategic Marketing and Sales RR Bommaraju | | 2017 |
Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
