| A study on buying behaviour of customers towards branded and non branded gold jewellery with reference to Kanyakumari district K Asha, SE Christopher International Journal of Management 5 (10), 105-114, 2014 | 31 | 2014 |
| Attitudinal Analysis of Rural Consumers towards FMCG Products in Sivagangai District K Asha, MT joy Indian Journal of science and technology 9 (33), 1-5, 2016 | 8 | 2016 |
| Buying Behavior Towards E-Tailing In Rural Areas Of Kanyakumari District SF Samuel, K Asha Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021 …, 2021 | 1 | 2021 |
| Role of emotional intelligence on managerial performance among banking professional in Tamil Nadu–an integrative literature review JP Thomas, K Asha Annals of the Romanian Society for Cell Biology, 10373-10379, 2021 | 1 | 2021 |
| PRADHAN MANTRI JAN DHAN YOJANA (PMJDY): BRIDGING FINANCIAL INCLUSION GAPS IN INDIA YJA Dr.K. Asha PARIPEX - INDIAN JOURNAL OF RESEARCH 13 (1), 117-118, 2024 | | 2024 |
| The impact of emotional intelligence on managerial performance and organizational commitment of bank managers: a study in Tamil Nadu, India JP Dr. K. Asha Current Psychology, 2023 | | 2023 |
| Hidden Gimmick of Cause Marketing - Customer Response towards Campaign Tactics M Ancy Raja Nathiya, K Asha International Journal of Research and Analytical Reviews (IJRAR) 10 (1), 734-740, 2023 | | 2023 |
| The Impact of Cause Marketing Among Consumers - An Analysis K Asha, AR Nathiya International Journal of Scientific Research 10 (1), 6-8, 2021 | | 2021 |
| A Comparative Study of Emotional Intelligence of Private and Public Sector Bank Employees of Kanyakumari District JP Dr. K. Asha International Journal of System Design and Information Processing (SDIP) 1 …, 2020 | | 2020 |
| AN IMPACT OF COVID-19 PANDEMIC ON THE DYNAMIC CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING MAR Nathiya, K Asha MANAGEMENT STRATEGIES TO COMBAT COVID19 AFTERMATH, 14, 2020 | | 2020 |
| MANAGEMENT STRATEGIES TO COMBAT COVID-19 AFTERMATH K Asha MANAGEMENT STRATEGIES TO COMBAT COVID19 AFTERMATH, 59, 2020 | | 2020 |
| Purchasing Behavior of Consumers towards Shopping Malls in Chennai K Asha International Journal of Research Review in Engineering and Management 1 (11 …, 2017 | | 2017 |
| Impact of Television Advertisement on Buying Behaviour of Rural Consumers towards FMCG in Kanyakumari District K Asha, MT Joy Journal of Chemical and Pharmaceutical Sciences 9 (4), 1827-1831, 2016 | | 2016 |
| SATISFACTION OF RURAL CONSUMER TOWARD FMCG IN RURAL TAMILNADU K Asha, MT Joy Global Journal for Research Analysis 5 (9), 222-224, 2016 | | 2016 |
