BOOK of BRAND MARKETING: THE ART OF BRANDING (Brand Trust dan Brand Attitude , book chapter) SE Putri Media Sains Indonesia, 2022 | 57* | 2022 |
Pengelolaan sumberdaya perikanan berbasis masyarakat (PSPBM) melalui model co-management perikanan AM Alains, S Eka Putri, P Haliawan lppmums, 2009 | 35 | 2009 |
Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings AS Arief, SE Putri, A Suroso, AW Syakhrani, N Rahmini Jurnal Iqra': Kajian Ilmu Pendidikan 6 (2), 96-107, 2021 | 21 | 2021 |
Persepsi Konsumen Terhadap Bauran Promosi (Promotional mix) pada Matahari Department Store Bengkulu SE Putri Management Insight 9 (1), 45-54, 2014 | 21 | 2014 |
Analisis sikap konsumen: Evaluasi dan kepercayaan atribut (Multiattributes fishbein approach) SE Putri Jurnal Ilmiah Manajemen 14 (2), 159-177, 2019 | 19 | 2019 |
Kajian Ilmu Manajemen ( Manajemen Fungsional: Pemasaran ,book chapter) AS Yahya, NS Jatmiko, A Nooraini, A Suyatno, Y Badrianto, ... Media Sains Indonesia, 2021 | 11 | 2021 |
Viral marketing, E-wom and Customer Loyality FL Suharto, S Putri international Jurnal of Management (IJM) 11 (8), 616-625, 2020 | 6 | 2020 |
Analisis Pengaruh Kualitas Layanan dan Citra Merek Lembaga Terhadap Kepuasan Konsumen Lembaga Pendidikan BP2K “Suryafarma Husada” Bengkulu (Studi Kasus Pada Lembaga Pendidikan … A Shar, DH Effed, EP Seprianti Journal Ilmiah Manajemen 17 (1), 2014 | 6 | 2014 |
Sukihananto.(2018) SE Putri Penerapan Sistem Teknologi Informasi dan Komunikasi (TIK) dalam Promosi …, 0 | 6 | |
Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Y Purbaningsih, SE Putri, BA Bangkara, A Nurofik, M Zahari Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2022 | 5 | 2022 |
Pengaruh Potongan Harga dan Penataan Produk terhadap Keputusan Pembelian Konsumen di Matahari Departemen Store Pekalongan (Studi Kasus Produk Cardinal Shoes Ladies) R Ariyanti, MI Notoatmojo, A Mulyapradana, S Putri Jurnal Litbang Kota Pekalongan 19 (1), 2021 | 5 | 2021 |
Pengantar Ilmu Ekonomi (teori dan konsep) R Sinaga, A Teniro, M Hasan, A Priadi, F Lukitaningtias, KA Rewa, ... Media Sains Indonesia, 2021 | 4 | 2021 |
Analisis Perbedaan Perilaku Etis Pelaku Akuntansi Dalam Etika Penyusunan Laporan Keuangan Satuan Kerja Perangkat Daerah Kabupaten Badung NMD Ratnadi, IAD Putri E-Jurnal Ekonomi dan Bisnis Universitas Udayana 6 (2), 2017 | 4 | 2017 |
Big Data: A Road Map for Successful Digital Marketing; Using Big Data on Customer Behavioral Analysis in Indonesia (Book Chapter ) SE Putri Walter de Gruyter GmbH & Co KG (https://www.scopus.com), 2022 | 3* | 2022 |
Drivers of the green brand: equity green brand image, green satisfaction, green trust (Studi Empirik Konsumen Toyota Bermesin vvt-i Kota Bengkulu) L Saputra, SE Putri Fakultas Ekonomi UNIB, 2012 | 3 | 2012 |
PENGEMBANGAN EKOWISATA MANGROVE MELALUI BRAND STRATEGY MANAGEMENT SEBAGAI TUJUAN PARIWISATA INTERNASIONAL POTENSI DI KAMPUNG SEJAHTERA KOTA BENGKULU: Ekowisata SE Putri, K Kamaludin, F Santi, T Murni, P Kananlua Jurnal Abdimas Bhakti Mulia 1 (1), 2023 | 2 | 2023 |
From Creativity to Innovation: An Entrepreneur Strategic Management for Business Development MHR Chakim, FM Albar, D Pinem, SE Putri, PA Cakranegara Budapest International Research and Critics Institute (BIRCI-Journal …, 2022 | 2 | 2022 |
Analisis Perubahan Trend Pasar Pasca Pandemi (book chapter) SE Putri Manajemen Bisnis di Era Pandemi Covid-19, 41, 2021 | 2 | 2021 |
Analisis Komparatif Minat Pengusaha Mikro terhadap Pengambilan Kredit Mikro Konvensional Dan Syariah pada Ukm Kerajinan Dan Makanan Khas Kota Bengkulu (Studi Kasus Bank Bri … RS Hayu, SE Putri Management Insight: Jurnal Ilmiah Manajemen 8, 2013 | 2 | 2013 |
The Effect of Celebrity Endorsement, Influencer Marketing, and Electronic Word of Mouth (E-WOM) on Online Shopping Purchase Intention with Brand Image as an Intervening … AP Sari, SE Putri Proceedings of Bengkulu International Conference on Economics, Management …, 2023 | 1 | 2023 |