New Customer Relationship Management_untuk Memenangkan persaingan PR Kurnia, MS Rusli PPM Manajemen, 2012 | 13 | 2012 |
ANALISIS FAKTOR –FAKTOR YANG MEMPENGARUHI ADOPSI TWITTER ADVERTISING PADA SEGMEN MUDA USIA 15 –24 TAHUN WILAYAH JABODETABEK (JAKARTA, BOGOR, DEPOK, TANGGERANG, BEKASI … E Lavindri, PR Kurnia Journal of Management and Business Review 9 (1), 2012 | 7 | 2012 |
Influence of non-demographic factors on Indonesian consumers purchase intention towards green products CI Hutahaean, PR Kurnia ASEAN Marketing Journal 11 (1), 7, 2020 | 6 | 2020 |
Compensatory Solution: Can it Save a Company from a Service Failure? TP Tran, W Roswinanto, EN Yunus, PR Kurnia Services Marketing Quarterly 37 (2), 80-97, 2016 | 5 | 2016 |
Garuda Indonesia: To becoming a distinguished airline NS Munir, A Prasetyo, P Kurnia Emerald Emerging Markets Case Studies 1 (1), 1-33, 2011 | 4 | 2011 |
Digital Wallet Users in Indonesia: Factors Affecting Consumer Satisfaction and Consumer Loyalty PR Kurnia, JH Pangaribuan, RP Sitio Business Innovation and Engineering Conference (BIEC 2022), 3-15, 2023 | 3 | 2023 |
The effects of customer experience on purchase intention in the shopping centers in Jakarta A Prisilla, PR Kurnia 3rd Asia Pacific Management Research Conference (APMRC 2019), 171-181, 2020 | 3 | 2020 |
Influence of Intuition and Capability on Accelerated Product Development in Big-Medium Scaled Food Companies in Indonesia PR Kurnia ASEAN Marketing Journal 5 (1), 2, 2013 | 3 | 2013 |
Pengaruh Customer Satisfaction Dan Membership Card Loyalty Terhadap Store Loyalty Pada Industri Ritel Kategori Minimarket di Jakarta JR Stanley, PR Kurnia Journal of Management and Business Review 10 (1), 2013 | 3 | 2013 |
Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek SF Citra, K Nadila, PR Kurnia, API Puspita Journal of Emerging Business Management and Entrepreneurship Studies 3 (1 …, 2023 | 2 | 2023 |
A Marketing Communication Strategy for Informal Workers BPJS Ketenagakerjaan 2022–2024 R Julianawati, RY Simamora, PR Kurnia, RP Sitio 4th Asia Pacific Management Research Conference (APMRC 2022), 269-283, 2022 | 2 | 2022 |
Faktor-Faktor Yang Mempengaruhi Purchase Intention Fashion Luxury Brand dalam Lingkungan Mahasiswi Universitas Kelas Atas di Jabodetabek M Andarini, PR Kurnia Journal of Management and Business Review 11 (1), 2014 | 2 | 2014 |
Strategi Pemasaran Produk Pepaya Sunfresh Jenis California Grading B Dan C Di Pasar Tradisional Kawasan Jabotabek 2012-2014 A Hidayati, PR Kurnia Journal of Management and Business Review 9 (1), 2012 | 2 | 2012 |
Trust Your Intuition: Develop Your Creativity. Belajar dari Tokoh Dunia dan Entreprenur PR Kurnia PPM Manajemen, 2009 | 2 | 2009 |
PT Jamkrindo Surety Bond Product Marketing Strategy 2024-2026 A Handoko, AP Intan, PR Kurnia International Journal of Social Service and Research 3 (9), 2391-2398, 2023 | 1 | 2023 |
Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire? PR Kurnia, L Narda, RP Sitio Jurnal Aplikasi Bisnis dan Manajemen (JABM) 8 (3), 697-697, 2022 | 1 | 2022 |
Pengaruh Customer Satisfacion dan Membership Card Loyalty terhadap Store Loyalty pada Industri Ritel Kategori Minimarket di Jakarta PR Kurnia Journal of Management and Business Review, 2013 | 1 | 2013 |
Metode Penyelenggaraan Kuliah Studi Pasca Sarjana Post Pandemi: Mana Yang Lebih Memenuhi Kebutuhan Pasar? PR Kurnia Journal of Emerging Business Management and Entrepreneurship Studies 3 (2 …, 2023 | | 2023 |
Exploring the Dynamics of Pay Later in E-Commerce: Trust, Security, Satisfaction, and Continuance Intent PR Kurnia, RP Sitio International Journal of Digital Entrepreneurship and Business 4 (2), 58–71 …, 2023 | | 2023 |
Peran Celebrity Endorsement dalam Mendorong Niat Beli Beauty Product dengan Brand Image dan Brand Attitude Sebagai Mediator KN Jannah, PR Kurnia, RP Sitio Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (2), 161-180, 2023 | | 2023 |