Ikuti
Pepey Kurnia
Pepey Kurnia
PPM School of Management
Email yang diverifikasi di ppm-manajemen.ac.id
Judul
Dikutip oleh
Dikutip oleh
Tahun
New Customer Relationship Management_untuk Memenangkan persaingan
PR Kurnia, MS Rusli
PPM Manajemen, 2012
102012
Analisis Faktor–Faktor yang Mempengaruhi Adopsi Twitter Advertising Pada Segmen muda Usia 15–24 Tahun Wilayah Jabodetabek (Jakarta, Bogor, Depok, Tanggerang, Bekasi) Tahun 2011
E Lavindri, PR Kurnia
Journal of Management and Business Review 9 (1), 2012
82012
Influence of non-demographic factors on Indonesian consumers purchase intention towards green products
CI Hutahaean, PR Kurnia
ASEAN Marketing Journal 11 (1), 7, 2020
62020
Compensatory Solution: Can it Save a Company from a Service Failure?
TP Tran, W Roswinanto, EN Yunus, PR Kurnia
Services Marketing Quarterly 37 (2), 80-97, 2016
52016
Pengaruh Customer Satisfaction Dan Membership Card Loyalty Terhadap Store Loyalty Pada Industri Ritel Kategori Minimarket di Jakarta
JR Stanley, PR Kurnia
Journal of Management and Business Review 10 (1), 2013
42013
Garuda Indonesia: To becoming a distinguished airline
NS Munir, A Prasetyo, P Kurnia
Emerald Emerging Markets Case Studies 1 (1), 1-33, 2011
42011
The effects of customer experience on purchase intention in the shopping centers in Jakarta
A Prisilla, PR Kurnia
3rd Asia Pacific Management Research Conference (APMRC 2019), 171-181, 2020
32020
Faktor-Faktor Yang Mempengaruhi Purchase Intention Fashion Luxury Brand dalam Lingkungan Mahasiswi Universitas Kelas Atas di Jabodetabek
M Andarini, PR Kurnia
Journal of Management and Business Review 11 (1), 2014
22014
Influence of Intuition and Capability on Accelerated Product Development in Big-Medium Scaled Food Companies in Indonesia
PR Kurnia
Asean Marketing Journal 5 (1), 2, 2013
22013
Strategi Pemasaran Produk Pepaya Sunfresh Jenis California Grading B Dan C Di Pasar Tradisional Kawasan Jabotabek 2012-2014
A Hidayati, PR Kurnia
Journal of Management and Business Review 9 (1), 2012
22012
Trust Your Intuition: Develop Your Creativity. Belajar dari Tokoh Dunia dan Entreprenur
PR Kurnia
PPM Manajemen, 2009
22009
PT Jamkrindo Surety Bond Product Marketing Strategy 2024-2026
A Handoko, AP Intan, PR Kurnia
International Journal of Social Service and Research 3 (9), 2391-2398, 2023
12023
Digital Wallet Users in Indonesia: Factors Affecting Consumer Satisfaction and Consumer Loyalty
PR Kurnia, JH Pangaribuan, RP Sitio
Business Innovation and Engineering Conference (BIEC 2022), 3-15, 2023
12023
A Marketing Communication Strategy for Informal Workers BPJS Ketenagakerjaan 2022–2024
R Julianawati, RY Simamora, PR Kurnia, RP Sitio
4th Asia Pacific Management Research Conference (APMRC 2022), 269-283, 2022
12022
Pengaruh Customer Satisfacion dan Membership Card Loyalty terhadap Store Loyalty pada Industri Ritel Kategori Minimarket di Jakarta
PR Kurnia
Journal of Management and Business Review, 2013
12013
Metode Penyelenggaraan Kuliah Studi Pasca Sarjana Post Pandemi: Mana Yang Lebih Memenuhi Kebutuhan Pasar?
PR Kurnia
Journal of Emerging Business Management and Entrepreneurship Studies 3 (2 …, 2023
2023
Exploring the Dynamics of Pay Later in E-Commerce: Trust, Security, Satisfaction, and Continuance Intent
PR Kurnia, RP Sitio
International Journal of Digital Entrepreneurship and Business 4 (2), 58–71 …, 2023
2023
Peran Celebrity Endorsement dalam Mendorong Niat Beli Beauty Product dengan Brand Image dan Brand Attitude Sebagai Mediator
KN Jannah, PR Kurnia, RP Sitio
Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 2 (2), 161-180, 2023
2023
Strategi Pemasaran Pony Plop PT. XYZ pada Periode 2022-2024 di Jabodetabek
SF Citra, K Nadila, PR Kurnia, API Puspita
Journal of Emerging Business Management and Entrepreneurship Studies 3 (1 …, 2023
2023
Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry
P Kurnia, PS Lepar, RP Sitio
International Journal of Digital Entrepreneurship and Business 4 (1), 37–48 …, 2023
2023
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