| THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC G Genoveva, NN Utami Jurnal Muara Ilmu Ekonomi dan Bisnis 4 (2), 355-365, 2020 | 53 | 2020 |
| Green Lifestyle among Indonesian Millennials: A Comparative Study between Asia and Europe G Genoveva, J Syahrivar Journal of Environment Accounting and Management 8 (4), 397-413, 2020 | 37 | 2020 |
| Tiktok Platform Opportunity: How Does it Influence SMES Brand Awareness among Generation Z? G Genoveva Sriwijaya International Journal of Dynamic Economics and Business, 273-282, 2021 | 24 | 2021 |
| GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’PURCHASE DECISION G Genoveva, DR Samukti Mix Jurnal Ilmiah Manajemen 10 (3), 367, 2020 | 23 | 2020 |
| THE GREEN MARKETING MIX: A REVIEW OF CUSTOMERS’BODY SHOP PURCHASE INTENTION G Genoveva, L Levina Jurnal Muara Ilmu Ekonomi dan Bisnis 3 (2), 400-409, 2019 | 17 | 2019 |
| Analysis of marketing strategy and competitive advantage G Genoveva, ST Siam International Journal of Economic Perspectives 11 (1), 1571-1579, 2017 | 16 | 2017 |
| The influence of entrepreneurial culture on entrepreneurial intention among business students G Genoveva Firm Journal of Management Studies 4 (1), 40-56, 2019 | 15 | 2019 |
| COVID-19-induced hoarding intention among the educated segment in Indonesia J Syahrivar, G Genoveva, C Chairy, SP Manurung SAGE Open 11 (2), 21582440211016904, 2021 | 13 | 2021 |
| The Analysis of Communication between Friends on Social Media towards Purchase Intension (A Study Case of Companies in Entrepreneurship Project of President University, Bekasi … SBA Syarief, Genoveva Procedia-Social and Behavioral Sciences 169, 31-42, 2015 | 13 | 2015 |
| Entrepreneurial Spirit of The Entrepreneurs and Non-Entrepreneurs Millennials G Genoveva, J Tanardi European Journal of Business and Management Research 5 (1), 2020 | 11 | 2020 |
| Asian and African Business Students : A Comparative Analysis of Theirs Motivation, Family Support and Culture on Business Orientation Genoveva, FN Kartawaria International Journal of Economics and Business Administration 8 (1), 109-123, 2020 | 9 | 2020 |
| Green Entrepreneurship: A New Paradigm for Millennials in Indonesia. G Genoveva, J Tanardi International Journal of Sustainable Development & Planning 17 (4), 2022 | 8 | 2022 |
| Intention to use peer-to-peer (P2P) lending: The roles of perceived structural assurance and perceived critical mass HA Widyanto, J Syahrivar Vilnius University Press, 2022 | 8 | 2022 |
| Consumer behavior on online food purchase decision during the COVID-19 pandemic R Lestari, G Genoveva International Conference Universitas Pekalongan 2021 1 (1), 65-74, 2021 | 8 | 2021 |
| AN EVALUATION OF CITY BRANDING TO REINFORCE THE CITY COMPETITIVENESS (A CASE STUDY OF SURABAYA) A PURWANTI, GENOVEVA International Journal of Management and Applied Science 3 (Issue-5), 117-122, 2017 | 8* | 2017 |
| Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware G Genoveva, W Berliana Journal of Management and Business Review 18 (1), 60-76, 2021 | 7 | 2021 |
| The role of purchase intention on international food brands during covid-19 pandemic SL Liewin, G Genoveva Proceeding of the International Conference on Family Business and …, 2021 | 7 | 2021 |
| The change of indonesians lifestyle towards food purchase decision during covid-19 pandemic AN Azmi, G Genoveva Proceeding of the International Conference on Family Business and …, 2021 | 7 | 2021 |
| THE INFLUENCE OF ENTREPRENEURIAL CULTURE IN INDONESIA TOWARDS BUSINESS STUDENTS’INTENTION TO BE AN ENTREPRENEUR AD Adhikusuma, G Genoveva FIRM Journal of Management Studies 5 (1), 18-33, 2020 | 7 | 2020 |
| No longer look down: investigating second-hand clothing purchase in Indonesia J Syahrivar, K Kusuma, RA Pahlevi, Y Wei, C Chairy, G Genoveva International Review on Public and Nonprofit Marketing 20 (2), 319-339, 2023 | 6 | 2023 |
grace aminHIMPSIVerified email at president.ac.id
