| Analisis pengaruh internet marketing terhadap pembentukan word of mouth dan brand awareness untuk memunculkan intention to buy RD Andriyanto, JO Haryanto Jurnal Manajemen Teknologi 9 (1), 20-35, 2010 | 50 | 2010 |
| Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil JO Haryanto, L Moutinho, A Coelho Journal of Business Research 69 (10), 4020-4032, 2016 | 42 | 2016 |
| Pengaruh Personal Selling, Display, Promosi Penjualan Terhadap Kesadaran Merek Dan Intensi Membeli Pada Produk Kecantikan Pond’s D Yudhiartika, JO Haryanto Buletin Studi Ekonomi, 2012 | 37 | 2012 |
| Pengaruh Country of origin, Brand Image Dan Persepsi Kualitas Terhadap Intensi Pembelian MS Permana, JO Haryanto Jurnal Manajemen Untar 18 (3), 112392, 2014 | 33 | 2014 |
| Analysis of the effect of olfactory, approach behavior, and experiential marketing toward purchase intention C Anggie, JO Haryanto Gadjah Mada International Journal of Business 13 (1), 85-101, 2011 | 27 | 2011 |
| Pengaruh Celebrity Endorser, Brand Association, Brand Personality dan Product Characteristics dalam Menciptakan Intensi Pembelian (Studi pada Iklan Kuku Bima Ener-G Rosa Versi … ES Nurani, JO Haryanto Journal of Business Strategy and Execution 2 (2), 104-125, 2010 | 26 | 2010 |
| Recent future research in consumer behavior: A better understanding of Batik as Indonesian heritage JO Haryanto, SH Priyanto Researchers World 4 (4), 32, 2013 | 20 | 2013 |
| Pengaruh Word of Mouth, Iklan dan Atribut Produk terhadap Keputusan Pembelian dan Loyalitas Konsumen A Yunita Journal of Technology Management 11 (1), 117007, 2012 | 18 | 2012 |
| Pengaruh Faktor Pelayanan Rumah Sakit, Tenaga Medis, dan Kualitas Pelayanan Rumah Sakit Terhadap Intensi Pasien Indonesia Untuk Berobat di Singapura JO Haryanto, O Ollivia Jurnal Ilmiah Ekonomi Bisnis 14 (2), 2011 | 18 | 2011 |
| Pengaruh display, kepercayaan merek, keakraban merek, persepsi harga terhadap intensi pembelian dan pembelian tak terencana A Hartanto, JO Haryanto Proceeding for Call Paper Pekan Ilmiah Dosen, 261-282, 2012 | 16 | 2012 |
| How entrepreneurs anticipate the future market: An initial approach of a future market anticipation model for small businesses MR Rita, SH Priyanto, RK Andadari, JO Haryanto Journal of Small Business Strategy 28 (1), 49-65, 2018 | 14 | 2018 |
| Kids as future market: the role of autobiographical memory in building brand loyalty S Kurniawan, JO Haryanto Researchers World 2 (4), 77, 2011 | 14 | 2011 |
| INOVASI PRODUK DAN EKSPEKTASIINOVASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JO Haryanto, J Polluan Journal of Management and Business 8 (2), 2009 | 13 | 2009 |
| Pengaruh Upaya Ekstra dalam Meningkatkan Intensi Membeli Konsumen JO Haryanto Jurnal Bunga Rampai Perilaku Konsumen 1 (8), 191-208, 2009 | 12 | 2009 |
| The relationship between marketing mix and retailer-perceived brand equity W Efanny, J Haryanto, M Kashif, HA Widyanto IMP Journal, 2018 | 9 | 2018 |
| What if the future never comes? Understanding consumer perceptions of future anticipatory efforts of brands J Haryanto, M Kashif, L Moutinho, Y Pasharibu Asia Pacific Journal of Marketing and Logistics, 2017 | 9 | 2017 |
| Whistleblowing System and Organization's Performance RE Halim, JO Haryanto, RE Manansang Universitas Indonesia, Graduate School of Management Research Paper, 2013 | 9 | 2013 |
| Neural network approach to understanding the children’s market JO Haryanto, M Silva, L Moutinho European Journal of Marketing 49 (3-4), 372-397, 2015 | 7 | 2015 |
| Determinants of the children intention to consume fast food products B Wiharto, JO Haryanto Hubs-Asia 10 (1), 2010 | 7 | 2010 |
| The role of intention to consume in creating autobiographical memory JOJO Haryanto Gadjah Mada International Journal of Business 10 (3), 375-391, 2008 | 7 | 2008 |
