| Knowledge, information and intellectual property: implications for marketing relationships EA Borg Technovation 21 (8), 515-524, 2001 | 95 | 2001 |
| The marketing of innovations in high‐technology companies: a network approach EA Borg European Journal of Marketing 43 (3/4), 364-370, 2009 | 45 | 2009 |
| Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth AS Hyder, M Rydback, E Borg, A Osarenkhoe Health marketing quarterly 36 (3), 203-219, 2019 | 40 | 2019 |
| Problem shifts and market research: the role of networks in business relationships EA Borg Scandinavian Journal of Management 7 (4), 285-295, 1991 | 37 | 1991 |
| International market-oriented strategies for medical tourism destinations EA Borg, K Ljungbo International Journal of Market Research 60 (6), 621-634, 2018 | 34 | 2018 |
| Tales of Georgian wine: storytelling in the Georgian wine industry P Rytkönen, L Vigerland, E Borg Journal of Wine Research 32 (2), 117-133, 2021 | 17 | 2021 |
| Cultural capital in the economic field: A study of relationships in an art market L Vigerland, EA Borg Philosophy of Management 17, 169-185, 2018 | 15 | 2018 |
| Critical thinking and analysis M Deane, E Borg (No Title), 2011 | 13 | 2011 |
| Theories of Brands and Entrepreneurship: Conceptualising brand strategies EA Borg, K Gratzer International Conference on Business Strategy and Organizational Behaviour …, 2013 | 11 | 2013 |
| Innovation and specialization strategies in medical tourism: Evidences from Europe EA Borg, K Gratzer, K Ljungbo International Conference on Business Strategy and Organizational Behaviour …, 2014 | 10 | 2014 |
| The information and communication technologies and enforcement of intellectual property rights: a relationship perspective PM Rao, EA Borg, J Klein The Journal of World Intellectual Property 11 (2), 105-119, 2008 | 10 | 2008 |
| Beyond modern management: A new world of business and information technology EA Borg Liber-Hermod, 1996 | 7 | 1996 |
| Care, Cure and Travel–Towards a Symbiosis of Medical Treatment and Tourism? EA Borg, FM Kirsch, K Ljungbo Athen Journal of Tourism, 2017 | 4 | 2017 |
| Georgia tells its story: Wine marketing through storytelling P Rytkönen, L Vigerland, EA Borg American Association Of Wine Economists, 2019 | 3 | 2019 |
| Interpreting Brand Development as Entrepreneurship–The Role of Brand Strategies EA Borg, K Gratzer GSTF Journal on Business Review (GBR) 2 (4), 2014 | 3 | 2014 |
| The Latvian market constructed: Approaches towards independence, consumerism, symbolic leadership and market planning EA Borg Baltic Journal of Management 1 (1), 67-81, 2006 | 3 | 2006 |
| European Markets and Management Action: Making sense of a Europe without frontiers E Borg Stockholm University, 1994 | 3 | 1994 |
| Ganzheitliche und avancierte, doch teure medizinische Dienstleistungen.: Beobachtungen in renommierten US-amerikanischen Krankenhäusern. EA Borg, K Ljungbo IFB Verlag Deutsche Sprache, 2017 | 2 | 2017 |
| Formal ties in financial networks: professional clusters in financial services marketing E Borg, L Vigerland, K Winroth International Journal of Bank Marketing 34 (2), 260-275, 2016 | 2 | 2016 |
| Intellectual property and the marketing of ideas EA Borg Proceedings of the 1997 World Marketing Congress, 317-320, 2015 | 2 | 2015 |
