| Examining the effectiveness of physical threats in road safety advertising: The role of the third-person effect, gender, and age I Lewis, B Watson, R Tay Transportation research part F: traffic psychology and behaviour 10 (1), 48-60, 2007 | 206 | 2007 |
| The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising. I Lewis, B Watson, R Tay, KM White International Journal of Behavioral Consultation and Therapy 3 (2), 203, 2007 | 198 | 2007 |
| The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: Are drink driving and speeding similar? R Tay Accident Analysis & Prevention 37 (5), 922-929, 2005 | 176 | 2005 |
| Effect of street pattern on the severity of crashes involving vulnerable road users SM Rifaat, R Tay, A De Barros Accident Analysis & Prevention 43 (1), 276-283, 2011 | 173 | 2011 |
| Promoting public health messages: Should we move beyond fear-evoking appeals in road safety? IM Lewis, B Watson, KM White, R Tay Qualitative Health Research 17 (1), 61-74, 2007 | 164 | 2007 |
| A multinomial logit model of pedestrian–vehicle crash severity R Tay, J Choi, L Kattan, A Khan International journal of sustainable transportation 5 (4), 233-249, 2011 | 157 | 2011 |
| Changing drivers' intentions and behaviours using fear-based driver fatigue advertisements R Tay, B Watson Health Marketing Quarterly 19 (4), 55-68, 2002 | 144 | 2002 |
| A latent segmentation based generalized ordered logit model to examine factors influencing driver injury severity S Yasmin, N Eluru, CR Bhat, R Tay Analytic Methods in Accident Research 1 (1), 23-38, 2014 | 136 | 2014 |
| Factors contributing to the severity of intersection crashes R Tay, SM Rifaat Journal of Advanced Transportation 41 (3), 245-265, 2007 | 119 | 2007 |
| A logistic model of the effects of roadway, environmental, vehicle, crash and driver characteristics on hit-and-run crashes R Tay, SM Rifaat, HC Chin Accident Analysis & Prevention 40 (4), 1330-1336, 2008 | 100 | 2008 |
| Severity of motorcycle crashes in Calgary SM Rifaat, R Tay, A De Barros Accident Analysis & Prevention 49, 44-49, 2012 | 97 | 2012 |
| Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification? R Tay Accident Analysis & Prevention 37 (2), 259-266, 2005 | 92 | 2005 |
| General and specific deterrent effects of traffic enforcement: do we have to catch offenders to reduce crashes? R Tay Journal of Transport Economics and Policy (JTEP) 39 (2), 209-224, 2005 | 91 | 2005 |
| New vehicle consumption and fuel efficiency: a nested logit approach PS McCarthy, RS Tay Transportation Research Part E: Logistics and Transportation Review 34 (1 …, 1998 | 83 | 1998 |
| Exploring the effects of a road safety advertising campaign on the perceptions and intentions of the target and nontarget audiences to drink and drive R Tay Traffic Injury Prevention 3 (3), 195-200, 2002 | 82 | 2002 |
| Effects of street patterns on injury risks in two-vehicle crashes SM Rifaat, R Tay Transportation Research Record 2102 (1), 61-67, 2009 | 76 | 2009 |
| Factors contributing to hit-and-run in fatal crashes R Tay, U Barua, L Kattan Accident Analysis & Prevention 41 (2), 227-233, 2009 | 74 | 2009 |
| Examining driver injury severity in two vehicle crashes–A copula based approach S Yasmin, N Eluru, AR Pinjari, R Tay Accident Analysis & Prevention 66, 120-135, 2014 | 72 | 2014 |
| The determination of rent in shopping centers: some evidence from Hong Kong R Tay, C Lau, M Leung Journal of real estate literature 7 (2), 183-196, 1999 | 66 | 1999 |
| Land-use-change modeling using unbalanced support-vector machines B Huang, C Xie, R Tay, B Wu Environment and Planning B: Planning and Design 36 (3), 398-416, 2009 | 65 | 2009 |
