Bambang Sukma Wijaya
Bambang Sukma Wijaya
Brand Scientist, Strategist & Culturalist at Universitas Bakrie
Verified email at bakrie.ac.id - Homepage
TitleCited byYear
The development of hierarchy of effects model in advertising
BS Wijaya
International Research Journal of Business Studies 5 (1), 2012
1162012
Dimensions of brand image: a conceptual review from the perspective of brand communication
BS Wijaya
European Journal of Business and Management 5 (31), 2013
542013
Branderpreneurship: Brand Development-Based Entrepreneurship
BS Wijaya
Proceeding International Conference on Business and Communication, 2011
92011
Etika Periklanan
BS Wijaya
Jakarta: UB Press, 2012
82012
Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in Order to Gain Audience’s Trust
BS Wijaya
Jurnal Komunika 14 (1), 37-44, 2011
72011
Produksi Pesan Iklan Ambient Media dalam Konteks Komunikasi Berasa: Sebuah Studi Eksploratoris
BS Wijaya
Jakarta: Magister Ilmu Komunikasi Universitas Mercu Buana, 2009
72009
Teori-teori Semiotika, Sebuah Pengantar
BS Wijaya
Komunikasiana.com, 2008
72008
Grammatical Cohesion Analysis of Students Thesis Writing
NH Abdurahman, B Wijaya, U Salam
Jurnal Pendidikan dan Pembelajaran 2 (11), 2013
62013
Iklan Ambient Media: Konsep, Strategi Pesan dan Implementasi
BS Wijaya
UB Press, 2011
62011
MODEL KOMUNIKASI BERASA DALAM KOMUNIKASI PEMASARAN Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen
BS Wijaya
Journal Communication Spectrum 1 (1), 2012
52012
Dimensi Brand Image Dalam Komunikasi Merek
BS Wijaya
Journal of UltimaComm 4 (2), 1979-1232, 2012
52012
Iklan Ambient Media
BS Wijaya
Jakarta: UB Press Universitas Bakrie, 2011
52011
Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis
BS Wijaya
Jurnal Humaniora 27 (1), 27-41, 2015
42015
Korupsi Komunikasi dalam Dimensi Pesan, Media, Konteks, dan Perilaku: Sebuah Proposisi Teoretis untuk Riset
BS Wijaya
Journal Communication Spectrum 3 (1), 1-13, 2014
42014
The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective
BS WIJAYA
Journal of Government and Politics 7 (2), 310-340, 2016
32016
MENONTON INDONESIA DI REMANG KABUT EUFORIA REFORMASI
BS Wijaya
Jurnal Desain 1 (2), 142-161, 2014
3*2014
Is Social Media Impactful for University’s Brand Image?
BS Wijaya, DM Putri
Jurnal Manajemen Teknologi 12 (3), 276-295, 2013
32013
New model of hierarchy of effects in advertising
BS Wijaya
Proceeding International Seminar on Scientific Issues and Trends, 5-15, 2011
32011
Kajian Produksi Pesan Iklan Ambient Media
BS Wijaya
Jurnal Ilmu Komunikasi Terakreditasi 9 (3), 338-353, 2011
32011
Iklan Ambient Media dan Pengaruh Modernitas Budaya Komunikasi Dunia Barat
BS Wijaya
Jurnal Marcommers 1 (1), 108-115, 2009
32009
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