| The development of hierarchy of effects model in advertising BS Wijaya International Research Journal of Business Studies 5 (1), 2012 | 346 | 2012 |
| Dimensions of brand image: A conceptual review from the perspective of brand communication BS Wijaya European Journal of Business and Management 5 (31), 2013 | 302 | 2013 |
| Branding: Representation, Communication, and Simulation BS Wijaya JOBMARK: Journal of Branding and Marketing Communication 1 (1), 1-8, 2019 | 57* | 2019 |
| Branderpreneurship: Brand development-based entrepreneurship BS Wijaya Proceeding International Conference on Business and Communication, 2011 | 42 | 2011 |
| Etika periklanan BS Wijaya UB Press, 2012 | 24 | 2012 |
| Model Komunikasi Berasa dalam Komunikasi Pemasaran (Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen) BS Wijaya Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2012 | 24 | 2012 |
| Is Social Media Impactful for University’s Brand Image? BS Wijaya, DM Putri Jurnal Manajemen Teknologi 12 (3), 276-295, 2013 | 22 | 2013 |
| Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis BS Wijaya Jurnal Humaniora 27 (1), 27-41, 2015 | 18 | 2015 |
| Riset Komunikasi Merek BS Wijaya UB Press, 2019 | 17 | 2019 |
| Korupsi Komunikasi dalam Dimensi Pesan, Media, Konteks, dan Perilaku: sebuah Proposisi Teoretis untuk Riset BS Wijaya Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2014 | 14 | 2014 |
| How 'Deep' is Your Brand? The Hierarchical Effects Model of Emotional Branding BS Wijaya Journal Communication Spectrum 3 (2), 158-169, 2013 | 13 | 2013 |
| Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia Suharyanti, BS Wijaya, M Rostika Asian Social Science 11 (27), 185, 2015 | 12 | 2015 |
| Dancing with the impropriety of media: How Indonesian consumers think and behave towards the unethical and illogical online news BS Wijaya Jurnal Komunikasi: Malaysian Journal of Communication 35 (1), 187-205, 2019 | 11 | 2019 |
| From Selection to Proposition: Qualitative Data Analysis Models and Methods BS Wijaya Journal Communication Spectrum 5 (1), 1-11, 2015 | 11 | 2015 |
| New model of hierarchy of effects in advertising BS Wijaya ISSIT 2011 1 (1), 5-15, 2011 | 11 | 2011 |
| Dimensi Citra Merek dalam Perspektif Komunikasi Merek BS Wijaya Avant Garde Jurnal Ilmu Komunikasi 1 (2), 2013 | 10 | 2013 |
| Iklan Ambient Media: Konsep, Strategi Pesan dan Implementasi BS Wijaya UB Press, 2011 | 10 | 2011 |
| Dimensi Brand Image dalam Komunikasi Merek BS Wijaya Journal of UltimaComm 4 (2), 1979-1232, 2012 | 9 | 2012 |
| Iklan Ambient Media BS Wijaya Jakarta: UB Press Universitas Bakrie, 2011 | 9 | 2011 |
| Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in Order to Gain Audience’s Trust BS Wijaya KOMUNIKA Journal of Developmental Communication 14 (01), 37-44, 2011 | 9 | 2011 |
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