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Bambang Sukma Wijaya
Bambang Sukma Wijaya
Brand Scientist, Strategist & Culturalist at Universitas Bakrie
Verified email at bakrie.ac.id - Homepage
Title
Cited by
Cited by
Year
Dimensions of brand image: A conceptual review from the perspective of brand communication
BS Wijaya
European Journal of Business and Management 5 (31), 2013
4412013
The development of hierarchy of effects model in advertising
BS Wijaya
International Research Journal of Business Studies 5 (1), 2012
4172012
Branderpreneurship: Brand development-based entrepreneurship
BS Wijaya
Proceeding International Conference on Business and Communication, 2011
552011
Model Komunikasi Berasa dalam Komunikasi Pemasaran (Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen)
BS Wijaya
Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2012
282012
Etika periklanan
BS Wijaya
UB Press, 2012
262012
Is Social Media Impactful for University’s Brand Image?
BS Wijaya, DM Putri
Jurnal Manajemen Teknologi 12 (3), 276-295, 2013
242013
Riset Komunikasi Merek
BS Wijaya
UB Press, 2019
202019
How 'Deep' is Your Brand? The Hierarchical Effects Model of Emotional Branding
BS Wijaya
Journal Communication Spectrum 3 (2), 158-169, 2013
202013
Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis
BS Wijaya
Jurnal Humaniora 27 (1), 27-41, 2015
192015
Korupsi komunikasi dalam dimensi pesan, media, konteks, dan perilaku: Sebuah proposisi teoretis untuk riset
BS Wijaya
Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2014
182014
Dancing with the impropriety of media: How Indonesian consumers think and behave towards the unethical and illogical online news
BS Wijaya
Jurnal Komunikasi: Malaysian Journal of Communication 35 (1), 187-205, 2019
142019
From Selection to Proposition: Qualitative Data Analysis Models and Methods
BS Wijaya
Journal Communication Spectrum 5 (1), 1-11, 2015
142015
Dimensi Citra Merek dalam Perspektif Komunikasi Merek
BS Wijaya
Avant Garde Jurnal Ilmu Komunikasi 1 (2), 2013
122013
Iklan Ambient Media
BS Wijaya
Jakarta: UB Press Universitas Bakrie, 2011
112011
New model of hierarchy of effects in advertising
BS Wijaya
ISSIT 2011 1 (1), 5-15, 2011
112011
Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia
Suharyanti, BS Wijaya, M Rostika
Asian Social Science 11 (27), 185, 2015
102015
Social media, personal branding, and the hypoesthesia of communication corruption
BS Wijaya, AA Nasution
Cogent Arts & Humanities 9 (1), 2095095, 2022
92022
On the Corruption of Communication: A Theory of Deception
BS Wijaya
Studies in Media and Communication 10 (2), 129-144, 2022
92022
Dimensi Brand Image dalam Komunikasi Merek
BS Wijaya
Journal of UltimaComm 4 (2), 1979-1232, 2012
92012
Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in Order to Gain Audience’s Trust
BS Wijaya
KOMUNIKA Journal of Developmental Communication 14 (01), 37-44, 2011
92011
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