Bambang Sukma Wijaya
Bambang Sukma Wijaya
Brand Scientist, Strategist & Culturalist at Universitas Bakrie
Verified email at bakrie.ac.id - Homepage
TitleCited byYear
The development of hierarchy of effects model in advertising
BS Wijaya
International Research Journal of Business Studies 5 (1), 2012
1432012
Dimensions of brand image: a conceptual review from the perspective of brand communication
BS Wijaya
European Journal of Business and Managemrnt 5 (31), 55-65, 2013
792013
Etika periklanan
BS Wijaya
Jakarta: UB Press, 2012
122012
Branderpreneurship: Brand Development-Based Entrepreneurship
BS Wijaya
Proceeding International Conference on Business and Communication, 2011
102011
MODEL KOMUNIKASI BERASA DALAM KOMUNIKASI PEMASARAN Studi mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen
BS Wijaya
Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2012
92012
Produksi Pesan Iklan Ambient Media dalam Konteks Komunikasi Berasa: Sebuah Studi Eksploratoris
BS Wijaya
Jakarta: Magister Ilmu Komunikasi Universitas Mercu Buana, 2009
82009
Dimensi Citra Merek dalam Perspektif Komunikasi Merek
BS Wijaya
Jurnal Ilmu Komunikasi: Universitas Bakrie, 2013
72013
Iklan Ambient Media
BS Wijaya
Jakarta: UB Press Universitas Bakrie, 2011
72011
Experiential Communication Model in the Organizational Communication: A Study of Persuasive Technique in Order to Gain Audience’s Trust
BS Wijaya
Journal of KOMUNIKA 14 (01), 37-44, 2011
72011
Dimensi Brand Image Dalam Komunikasi Merek
BS Wijaya
Journal of UltimaComm 4 (2), 1979-1232, 2012
62012
Korupsi Komunikasi dalam Dimensi Pesan, Media, Konteks, dan Perilaku: Sebuah Proposisi Teoretis untuk Riset
BS Wijaya
Journal Communication Spectrum: Capturing New Perspectives in Communication …, 2014
52014
Iklan Ambient Media: Konsep, Strategi Pesan dan Implementasi
BS Wijaya
UB Press, 2011
52011
Teori-teori Semiotika, Sebuah Pengantar
BS Wijaya
Komunikasiana.com, 2008
52008
The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective
BS WIJAYA
Journal of Government and Politics 7 (2), 310-340, 2016
42016
Synergizing Entrepreneurial Spirit and the Mindset of Branding through Branderpreneurship: Evidences from Indonesia
BS Wijaya, Suharyanti, M Hanathasia, D Kania
Social Sciences 11 (2), 129-138, 2016
42016
Iklan Ambient Media dan Pengaruh Modernitas Budaya Komunikasi Dunia Barat
BS Wijaya
Jurnal Marcommers 1 (01), 108-115, 2009
42009
Dancing with the impropriety of media: How Indonesian consumers think and behave towards the unethical and illogical online news
BS Wijaya
Jurnal Komunikasi: Malaysian Journal of Communication 35 (1), 2019
32019
Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia
Suharyanti, BS Wijaya, M Rostika
Asian Social Science 11 (27), 185, 2015
32015
Makna Gaya Hidup Tengah Malam Anak Muda Urban di Branded Convenience Store dan Café 24 Jam
BS Wijaya
Jurnal Ilmu Komunikasi 12 (2), 2015
32015
Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis
BS Wijaya
Jurnal Humaniora 27 (1), 27-41, 2015
32015
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Articles 1–20