| BRAND COMMUNITY AM Muniz, TC O'Guinn Journal of consumer research 27, 412-32, 0 | 9313* | |
| Compulsive buying: A phenomenological exploration TC O'Guinn, RJ Faber Journal of consumer research 16 (2), 147-157, 1989 | 2309 | 1989 |
| A clinical screener for compulsive buying RJ Faber, TC O'guinn Journal of consumer Research 19 (3), 459-469, 1992 | 1463 | 1992 |
| The role of television in the construction of consumer reality TC O'Guinn, LJ Shrum Journal of consumer research 23 (4), 278-294, 1997 | 716 | 1997 |
| Advertising and integrated brand promotion TC O'Guinn, CT Allen, RJ Semenik, A Close South-Western, 2009 | 642 | 2009 |
| Compulsive consumption. RJ Faber, TC O'Guinn, R Krych Advances in consumer research 14 (1), 1987 | 537 | 1987 |
| Heaven on earth: consumption at Heritage Village, USA TC O'Guinn, RW Belk Journal of Consumer Research 16 (2), 227-238, 1989 | 463 | 1989 |
| The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes LJ Shrum, RS Wyer Jr, TC O'Guinn Journal of Consumer Research 24 (4), 447-458, 1998 | 447 | 1998 |
| Branding in a hyperconnected world: Refocusing theories and rethinking boundaries V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt Journal of Marketing 84 (2), 24-46, 2020 | 405 | 2020 |
| Compulsive consumption and credit abuse RJ Faber, TC O'Guinn Journal of Consumer Policy 11 (1), 97-109, 1988 | 391 | 1988 |
| Publicidad y comunicación integral de marca TC O'Guinn, CT Allen, RJ Semenik, MO Staines Thomson, 2004 | 383 | 2004 |
| Classifying compulsive consumers: Advances in the development of a diagnostic tool TC O’Guinn, RJ Faber Advances in consumer research 16, 738-744, 1989 | 360 | 1989 |
| Processes and effects in the construction of social reality: Construct accessibility as an explanatory variable LJ Shrum, TC O'GUINN Communication Research 20 (3), 436-471, 1993 | 359 | 1993 |
| The effects of scarcity on consumer decision journeys R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ... Journal of the Academy of Marketing Science 47, 532-550, 2019 | 329 | 2019 |
| Communal consumption and the brand TC O’Guinn, AM Muniz Inside consumption, 252-272, 2005 | 233 | 2005 |
| How nothing became something: White space, rhetoric, history, and meaning JW Pracejus, GD Olsen, TC O'guinn Journal of Consumer Research 33 (1), 82-90, 2006 | 215 | 2006 |
| Touching greatness: The central midwest Barry Manilow fan club TC O'Guinn ACR Special Volumes, 1991 | 209 | 1991 |
| Effect of media advertising and other sources on movie selection RJ Faber, TC O'Guinn Journalism Quarterly 61 (2), 371-377, 1984 | 194 | 1984 |
| Acculturation: The impact of divergent paths on buyer behavior TC O'guinn, WN Lee, RJ Faber ACR North American Advances, 1986 | 148 | 1986 |
| Segmenting the hispanic market-the use of spanish-language radio TC OGuinn, TP Meyer Journal of Advertising Research 23 (6), 9-16, 1984 | 147 | 1984 |
