Company credibility: a tool to trigger positive csr image in the cause-brand alliance context in Indonesia , SS Andi Desfiandi, S. Suman Rajest, P.S.Venkateswaran, M. Palani Kumar Humanities & Social Sciences Reviews 7 (6), 320-331, 2019 | 56* | 2019 |
The Theory of the Postmodernism in Consumerism, Mass Culture and Globalization PS Venkateswaran, A Sabarirajan, SS Rajest, R Rajan Journal of Research on the Lepidoptera, Lepidoptera Research Foundation Inc …, 2019 | 54 | 2019 |
A study on brand personality dimensions and brand loyalty towards Raymond brand PS Venkateswaran Journal of Marketing and Communication 7 (2), 10, 2011 | 36 | 2011 |
Applications of artificial intelligence tools in higher education PS Venkateswaran, FTM Ayasrah, VK Nomula, P Paramasivan, P Anand, ... Data-Driven Decision Making for Long-Term Business Success, 124-136, 2024 | 33 | 2024 |
The Impact of Knowledge Management on The Performance of Employees: The Case of Small Medium Enterprises AGRR Suja Sundram, P.S.Venkateswaran, Vipin Jain, Shvets Yuriy Yu, Lis M ... Productivity Management 25 (1), 554-567, 2020 | 28 | 2020 |
A Study on The Influence of Quality of Service on Customer Satisfaction Towards Hotel Industry PS Venkateswaran, S Singh, P Paramasivan, SS Rajest, ME Lourens, ... FMDB Transactions on Sustainable Social Sciences Letters 1 (1), 1-11, 2023 | 25 | 2023 |
A study of patients expectation and satisfaction in dindigul hospitals PSV S Manimaran, R Sindhya Asian Journal of Management Research 1 (1), 31-43, 2011 | 21* | 2011 |
A Study on Brand Equity of Fast-Moving Consumer Goods with Reference to Madurai, Tamil Nadu PV P.S. Venkateswaran FMDB Transactions on Sustainable Technoprise Letters 1 (1), 13–27, 2023 | 20 | 2023 |
THE IMPACT OF BRAND COUNTERFIETING ON CONSUMER BEHAVIOR INTHE FASHION SECTOR RR Luigi Pio Leonardo Cavaliere, Dr. KrishnabhaskarMangalasserri, Dr.P.S ... THE IMPACT OF BRAND COUNTERFIETINGON CONSUMER BEHAVIOR INTHE FASHION SECTOR …, 2021 | 14* | 2021 |
The impact of training and development programs on employees performance: the case of Lebanese SMEs VR Kumar, M Selvaraj, PS Venkateswaran, A Sabarirajan, K Shatila, ... International Journal of Intellectual Property Management 12 (3), 368-381, 2022 | 12 | 2022 |
THE IMPACT OF GENDER DIVERSITY ON ORGANIZATIONAL PERFORMANCE IN BANKS RR Dr.P.S. Venkateswaran, Dr. Vinnaras Nithyanantham, Dr. Gabriel Ayodeji ... Turkish Journal of Physiotherapy and Rehabilitation 32 (3), 45453 - 45489, 2021 | 10* | 2021 |
Business Process Outsourcing (BPO): Concept, Current Trends, Management, Future Challenges S Nakkiran, DJ Franklin Deep and Deep Publications, 2004 | 10 | 2004 |
Impact of Retail Service Quality and Store Service Quality on Patronage Intention towards Organized Retail Industry SS P.S.Venkateswaran Turkish Journal of Computer and Mathematics Education 12 (3), 1462-1471, 2021 | 8 | 2021 |
A study of blunt injury abdomen in patients attending the emergency department in a tertiary hospital V Yogish, PS Venkateswaran, C Rajkamal International Surgery Journal 3 (1), 153-157, 2016 | 8 | 2016 |
The synergy of management information systems and predictive analytics for marketing ML Dominic, PS Venkateswaran, LT Reddi, S Rangineni, R Regin, ... Data-Driven Decision Making for Long-Term Business Success, 49-63, 2024 | 7 | 2024 |
The role of artificial intelligence (AI) in enhancing marketing and customer loyalty PS Venkateswaran, ML Dominic, S Agarwal, H Oberai, I Anand, SS Rajest Data-Driven Intelligent Business Sustainability, 32-47, 2024 | 7 | 2024 |
A RESEARCH FOR THE DETERMINANTS LEADING FOR COUNTERFEIT PURCHASE AND A GENUINE PRODUCT SSR Dr. Krishnabhaskar Mangalasserri, R. Regin, Dr.P.S. Venkateswaran, Anil ... Turkish Journal of Physiotherapy and Rehabilitation 32 (3), 45415 - 45452, 2021 | 6* | 2021 |
A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu PS Venkateswaran, N Ananthi Indian Journal of Marketing, 2011 | 6* | 2011 |
TECHNOLOGY ACCEPTANCE MODEL FOR MAKING DECISION TO PURCHASE AUTOMOBILE IN COIMBATORE DISTRICT PS Venkateswaran, A Sabarirajan, B Arun, T Muthupandian, ... International Journal of Mechanical Engineering and Technology 9 (11), 1608-1613, 2018 | 5 | 2018 |
Predicting Consumers' Online Grocery Purchase Intention Within Middle-Class Families PS Venkateswaran, NL Balasudarsun, M Sathish, R Byloppilly, S Devesh, ... Webology 19 (1), 2022 | 4* | 2022 |