Mary Jo Bitner
Mary Jo Bitner
Professor of Marketing, Arizona State University
Verified email at asu.edu
Title
Cited by
Cited by
Year
Services marketing: Integrating customer focus across the firm
VA Zeithaml, MJ Bitner, DD Gremler
McGraw-Hill Education,, 2018
17121*2018
Servicescapes: The impact of physical surroundings on customers and employees
MJ Bitner
Journal of marketing 56 (2), 57-71, 1992
93851992
Evaluating service encounters: the effects of physical surroundings and employee responses
MJ Bitner
Journal of marketing 54 (2), 69-82, 1990
81621990
The service encounter: diagnosing favorable and unfavorable incidents
MJ Bitner, BH Booms, MS Tetreault
Journal of marketing 54 (1), 71-84, 1990
71371990
Relational benefits in services industries: the customer’s perspective
KP Gwinner, DD Gremler, MJ Bitner
Journal of the academy of marketing science 26 (2), 101-114, 1998
36611998
Self-service technologies: understanding customer satisfaction with technology-based service encounters
ML Meuter, AL Ostrom, RI Roundtree, MJ Bitner
Journal of marketing 64 (3), 50-64, 2000
35212000
Critical service encounters: The employee's viewpoint
MJ Bitner, BH Booms, LA Mohr
Journal of marketing 58 (4), 95-106, 1994
28371994
Marketing strategies and organizational structures for service firms
B Booms
Marketing of services, 1981
25541981
Encounter satisfaction versus overall satisfaction versus quality
MJ Bitner, AR Hubbert
Service quality: New directions in theory and practice 34 (2), 72-94, 1994
24541994
Technology infusion in service encounters
MJ Bitner, SW Brown, ML Meuter
Journal of the Academy of marketing Science 28 (1), 138-149, 2000
21392000
Moving forward and making a difference: research priorities for the science of service
AL Ostrom, MJ Bitner, SW Brown, KA Burkhard, M Goul, V Smith-Daniels, ...
Journal of service research 13 (1), 4-36, 2010
17662010
Building service relationships: it's all about promises
MJ Bitner
Journal of the Academy of marketing science 23 (4), 246-251, 1995
16601995
Marketing de servicios
VA Zeithaml, MJ Bitner, DD Gremler, JPC Davalos, IL Espinosa
McGraw-Hill, 2009
16462009
Choosing among alternative service delivery modes: An investigation of customer trial of self-service technologies
ML Meuter, MJ Bitner, AL Ostrom, SW Brown
Journal of marketing 69 (2), 61-83, 2005
16372005
Tracking the evolution of the services marketing literature
RP Fisk, SW Brown, MJ Bitner
Journal of retailing 69 (1), 61-103, 1993
15301993
Service blueprinting: a practical technique for service innovation
MJ Bitner, AL Ostrom, FN Morgan
California management review 50 (3), 66-94, 2008
14212008
Customer contributions and roles in service delivery
MJ Bitner, WT Faranda, AR Hubbert, VA Zeithaml
International journal of service industry management, 1997
13991997
Marketing de servišos-: a empresa com foco no cliente
VA Zeithaml, MJ Bitner, DD Gremler
AMGH Editora, 2014
13532014
The influence of technology anxiety on consumer use and experiences with self-service technologies
ML Meuter, AL Ostrom, MJ Bitner, R Roundtree
Journal of Business Research 56 (11), 899-906, 2003
10322003
The role of employee effort in satisfaction with service transactions
LA Mohr, MJ Bitner
Journal of Business Research 32 (3), 239-252, 1995
7701995
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