The influence of viral marketing toward brand awareness and purchase decision A Mustikasari, S Widaningsih 1st International Conference on Economics, Business, Entrepreneurship, and …, 2019 | 38 | 2019 |
Pengaruh e-wom terhadap keputusan berkunjung ke tempat wisata di kota bandung A Mustikasari, S Widaningsih Jurnal manajemen indonesia 16 (2), 95-103, 2016 | 27 | 2016 |
Analisis Pengaruh Sosial Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Studi Pada This! By Alifah Ratu Tahun 2020 AS Refiani, A Mustikasari EProceedings of Applied Science 6 (3), 2020 | 26 | 2020 |
The Influence of e-WOM on the Decision Comes to the Tourism in Bandung A Mustikasari, S Widaningsih Jurnal Manajemen Indonesia 16 (2), 95-103, 2016 | 13 | 2016 |
Pengaruh perceived usefulness, perceived ease of use dan perceived enjoyment terhadap penerimaan teknologi informasi web SMB Universitas Telkom S Widaningsih, A Mustikasari Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan 4 (12), 5717-5725, 2022 | 11 | 2022 |
Pengaruh Sosial Media Marketing Melalui Instagram Terhadap Minat Beli Produk “boci Baso Aci”(studi Kasus Pada Pt. Aa Mapan Perkasa Tahun 2020) AN Muharam, S Widaningsih, A Mustikasari eProceedings of Applied Science 7 (4), 2021 | 11 | 2021 |
Consumer perceptual mapping towards e-banking channel:(A study of bank BRI customer in Indonesia) RRW Giri, BR Santoso, A Mustikasari, MK Bratawisnu 2017 5th International Conference on Information and Communication …, 2017 | 8 | 2017 |
Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Cocorico Cafe & Resto Bandung Tahun 2017 ROL Sinaga, A Mustikasari eProceedings of Applied Science 3 (2), 2017 | 7 | 2017 |
Pengaruh Personal Selling Terhadap Keputusan Pembelian (Studi Kasus Pada Perum Perumnas Perumahan Bumi Parahiyangan Kencana Soreang Bandung) Y Cendriyansyah, A Mustikasari E-proceeding of Applied Science 3 (2), 2017 | 7 | 2017 |
Pengaruh Brand Image Terhadap Keputusan Pembelian Pada Mobil Sigra Pt. Tunas Mobilindo Perkasa (Tunas Daihatsu) Soekarno Hatta Bandung Tahun 2019 ES Purba, A Wulandari, A Mustikasari eProceedings of Applied Science 5 (2), 2019 | 6 | 2019 |
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pt AF Ramdani, A Mustikasari, B Suryawardani Rajawali Nusindo Cab. Bandung Di Wilayah Bandung. eProceedings of Applied …, 2019 | 5 | 2019 |
Perancangan Promosi Melalui Media Sosial Tiktok Untuk Meningkatkan Brand Awareness Sobat Indihome (Studi Kasus di PT Telkom Witel Bandung 2021) DSO Fahira, A Mustikasari eProceedings of Applied Science 7 (4), 2021 | 4 | 2021 |
Analisis Efektivitas Iklan Media Sosial Instagram Indihome Bandung Menggunakan Metode Epic Model RLP Rini, AR Thaha, A Mustikasari EProceedings of Applied Science 7 (4), 2021 | 4 | 2021 |
The effect of fashion orientation, money attitude, self esteem, and conformity on compulsive buying: A study on youth customer in bandung S Widaningsih, A Mustikasari 1st International Conference on Economics, Business, Entrepreneurship, and …, 2019 | 4 | 2019 |
Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan (studi Kasus Terhadap Mujigae Resto Festival Citylink) I Fransiska, A Mustikasari eProceedings of Applied Science 1 (3), 2015 | 4 | 2015 |
Analisis Google Analytics Pada Website Elzatta Tahun 2020 FR Juleta, A Mustikasari eProceedings of Applied Science 6 (3), 2020 | 3 | 2020 |
Pengaruh Customer Experience Terhadap Minat Beli Ulang Pada Aplikasi KAI Accsess CN Purba, A Mustikasari Eproceedings Of Applied Science 6 (2), 2020 | 3 | 2020 |
Efektivitas Iklan Sosial Media Instagram Menggunakan Metode Customer Response Index (studi Kasus Pada Avana Id Tahun 2020) DE Pratiwi, A Mustikasari, FH Hanifa eProceedings of Applied Science 6 (2), 2020 | 3 | 2020 |
Pengaruh Word Of Mouth Terhadap Brand Awareness Pada Pt Gumbira Wana Indonesia 2019 K Handiki, A Mustikasari EProceedings of Applied Science 5 (2), 2019 | 3 | 2019 |
The Contribution of Hedonic and Utilitarian Value in Creating Customers’ Satisfaction A Mustikasari, R Hidayat Advanced Science Letters 24 (4), 2288-2291, 2018 | 3 | 2018 |