The effect of price on preference consistency over time KK Lee, M Zhao Journal of Consumer Research 41 (1), 109-118, 2014 | 63 | 2014 |
Thanks for nothing: Expressing gratitude invites exploitation by competitors JA Yip, KK Lee, C Chan, AW Brooks Harvard Business School, 2018 | 15 | 2018 |
An indirect debiasing method: Priming a target attribute reduces judgmental biases in likelihood estimations KK Lee Plos one 14 (3), e0212609, 2019 | 7 | 2019 |
Jimmy Choo vs. Nike: Experienced Adaptation for Hedonic vs. Utilitarian Products KK Lee, CE Cryder, SM Nowlis ACR North American Advances, 2014 | 5 | 2014 |
Emotions and ethics: How emotions sensitize perceptions of the consequences for self and others to motivate unethical behavior JA Yip, KK Lee Current Opinion in Psychology 48, 101464, 2022 | 3 | 2022 |
Losing Vs. Gaining Control: Enhancing Feelings of Control Reduces Present Bias KK Lee, SA Malkoc, DD Rucker ACR North American Advances, 2013 | 3 | 2013 |
Comedy, consensus, and conflict framework: Comedy as a norm violation can build consensus or escalate conflict in negotiations JA Yip, KK Lee Current Opinion in Psychology, 101814, 2024 | | 2024 |