Susan Dobscha
Susan Dobscha
Professor of Marketing, Bentley University
Verified email at bentley.edu
Title
Cited by
Cited by
Year
The premature death of relationship marketing
S Fournier, S Dobscha, DG Mick
Harvard business review 76 (1), 42-51, 1998
12511998
Sustainable consumption: Opportunities for consumer research and public policy
A Prothero, S Dobscha, J Freund, WE Kilbourne, MG Luchs, LK Ozanne, ...
Journal of Public Policy & Marketing 30 (1), 31-38, 2011
6372011
An ecofeminist analysis of environmentally sensitive women using qualitative methodology: The emancipatory potential of an ecological life
S Dobscha, JL Ozanne
Journal of Public Policy & Marketing 20 (2), 201-214, 2001
2342001
Is green the new black? Reflections on a green commodity discourse
A Prothero, P McDonagh, S Dobscha
Journal of Macromarketing 30 (2), 147-159, 2010
1952010
The lived experience of consumer rebellion against marketing
S Dobscha
ACR North American Advances, 1998
1931998
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing
S Bettany, S Dobscha, L O'Malley, A Prothero
Marketing Theory 10 (1), 3-28, 2010
872010
Marketing heretics: resistance is/is not futile
M Ritson, S Dobscha
ACR North American Advances, 1999
871999
Buying into motherhood? Problematic consumption and ambivalence in transitional phases
Voice Group
Consumption, Markets and Culture 13 (4), 373-397, 2010
752010
Motherhood, marketization, and consumer vulnerability
Voice Group
Journal of Macromarketing 30 (4), 384-397, 2010
752010
Hybrid pro-social exchange systems: The case of Freecycle
Z Arsel, S Dobscha
ACR North American Advances, 2011
652011
Women and the environment: Applying ecofeminism to environmentally-related consumption
S Dobscha
ACR North American Advances, 1993
611993
Animal companions and marketing: dogs are more than just a cell in the BCG matrix!
A Aylesworth, K Chapman, S Dobscha
ACR North American Advances, 1999
551999
Sustainable Consumption and Production
P McDonagh, S Dobscha, A Prothero
Transformative consumer research for personal and collective well-being 267, 2012
322012
Beziehungsmarketing: Des Guten zuviel für die Stammkäufer
S Fournier, S Dobscha, DG Mick
Harvard Business Manager 20, 101-108, 1998
301998
Death in a consumer culture
S Dobscha
Routledge, 2015
262015
Do external factors play an antecedent role to market orientation?
S Dobscha, JT Mentzer, JE Littlefield
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 1994
21*1994
Mythic agency and retail conquest
S Dobscha, E Foxman
Journal of Retailing 88 (2), 291-307, 2012
142012
Rethinking the principles of marketing course: Focus on exchange
S Dobscha, ER Foxman
Marketing Education Review 8 (1), 47-57, 1998
141998
Marketing and the divided self: healing the nature/woman separation
S Dobscha, J Ozanne
Marketing and feminism: Current issues and research, 239, 2000
132000
Reflections on collaboration in interpretive consumer research
Voice Group
Qualitative Market Research: An International Journal 11 (2), 147-165, 2008
122008
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