Philip Kotler
Philip Kotler
S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management
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Title
Cited by
Cited by
Year
Marketing management
P Kotler
Pearson Italia Spa, 2007
83362*2007
Metodología de la
R Hernández, C Fernández, P Baptista
Ciudad de México: Mc Graw Hill 12, 20, 2010
690792010
Principles of marketing
P Kotler, G Armstrong
Pearson education, 2010
53085*2010
Principles of marketing
P Kotler, G Armstrong
Pearson education, 2010
42392*2010
Manajemen pemasaran
P Kotler, KL Keller
edisi, 2009
21531*2009
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
183552000
Fundamentos de marketing
P Kotler, G Armstrong
Pearson educación, 2003
98692003
Marketing management and strategy
P Doyle, P Stern
Pearson Education, 2006
6808*2006
Prinsip-prinsip pemasaran
P Kotler, G Armstrong
Jilid, 2008
6495*2008
Marketing places
P Kotler
Simon and Schuster, 2002
44902002
Atmospherics as a marketing tool
P Kotler
Journal of retailing 49 (4), 48-64, 1973
41941973
Corporate social responsibility: Doing the most good for your company and your cause
P Kotler, N Lee
John Wiley & Sons, 2008
40412008
Social marketing: an approach to planned social change
P Kotler, G Zaltman
Journal of marketing 35 (3), 3-12, 1971
38951971
Investigación de mercados: un enfoque aplicado
NK Malhotra
Pearson educación, 2004
38642004
A framework for marketing management
P Kotler, KL Keller
Prentice Hall, 2007
3726*2007
Marketing for nonprofit organizations
P Kotler, P Kotler
Prentice-Hall, 1982
3351*1982
Dirección de mercadotecnia: análisis, planeación, implementación y control
P Kotler
Magíster en Administración-Tiempo Parcial 29, ESAN, 2001
3245*2001
Managing the non-profit organization: Practices and principles
PF Drucker
Taylor & Francis, 1995
32401995
Marketing management: The millennium edition
P Kotler
Prentice Hall, 1999
3115*1999
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
29381987
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