Philip Kotler
Philip Kotler
S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management
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TitleCited byYear
Marketing management: A south Asian perspective
P Kotler
Pearson Education India, 2009
76541*2009
Metodología de la investigación
R Hernández, C Fernández, P Baptista
México, 2006
585512006
Principles of marketing
P Kotler, G Armstrong
Pearson education, 2010
44293*2010
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
166642000
Manajemen pemasaran
P Kotler, KL Keller
edisi, 2009
16638*2009
Marketing
P Kotler, S Burton, K Deans, L Brown, G Armstrong
Pearson Higher Education AU, 2015
14400*2015
Fundamentos de marketing
P Kotler, G Armstrong
Pearson Educación, 2003
88262003
Marketing for nonprofit organizations
P Kotler, P Kotler
Prentice-hall, 1982
4976*1982
Prinsip-prinsip pemasaran
DW Foster
Penerbit Erlangga, 1981
49261981
Marketing places
P Kotler
Simon and Schuster, 2002
41662002
Atmospherics as a marketing tool
P Kotler
Journal of retailing 49 (4), 48-64, 1973
37871973
Social marketing: an approach to planned social change
P Kotler, G Zaltman
Journal of marketing 35 (3), 3-12, 1971
36471971
Corporate social responsibility: Doing the most good for your company and your cause
P Kotler, N Lee
John Wiley & Sons, 2008
36252008
Investigación de mercados: un enfoque aplicado
NK Malhotra
Pearson educación, 2004
33322004
Managing the non-profit organization
P Drucker
Routledge, 2012
30012012
Marketing: an introduction
G Armstrong
Pearson Education, 2009
26592009
Moderní marketing
P Kotler, V Wong, J Saunders, G Armstrong
Grada publishing as, 2007
26202007
Dirección de mercadotecnia: Análisis, planeación, implementación y control
P Kotler
Magíster en Administración-Tiempo Parcial 29, ESAN, 2001
26202001
Marketing estratégico
JJ Lambin, Alejandro Molla descals
McGraw-Hill, 1987
25461987
Marketing management, millenium edition
P Kotler
Jakarta: Gramedia, 2002
2453*2002
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Articles 1–20