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Marion Büttgen
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Leadership matters in crisis-induced digital transformation: how to lead service employees effectively during the COVID-19 pandemic
S Bartsch, E Weber, M Büttgen, A Huber
Journal of service management 32 (1), 71-85, 2021
5532021
Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees
S App, J Merk, M Büttgen
Management revue, 262-278, 2012
3572012
Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness
P Kissel, M Büttgen
Journal of Brand Management 22, 755-777, 2015
2162015
Kundenintegration in den Dienstleistungsprozess: eine verhaltenswissenschaftliche Untersuchung
M Büttgen
Springer-Verlag, 2007
1532007
Service locus of control and customer coproduction: the role of prior service experience and organizational socialization
M Büttgen, JH Schumann, Z Ates
Journal of service research 15 (2), 166-181, 2012
1292012
How to take employees on the digital transformation journey: An experimental study on complementary leadership behaviors in managing organizational change
E Weber, M Büttgen, S Bartsch
Journal of Business Research 143, 225-238, 2022
1022022
Digital transformation in service management
M Matzner, M Büttgen, H Demirkan, J Spohrer, S Alter, A Fritzsche, ICL Ng, ...
Nomos Verlag, 2018
962018
“I like it, but I don't use it”: Impact of carsharing business models on usage intentions in the sharing economy
R Hahn, F Ostertag, A Lehr, M Büttgen, S Benoit
Business Strategy and the Environment 29 (3), 1404-1418, 2020
672020
Project managers’ overconfidence: how is risk reflected in anticipated project success?
G Fabricius, M Büttgen
Business Research 8, 239-263, 2015
672015
Lasting footprints of the employer brand: can sustainable HRM lead to brand commitment?
S App, M Büttgen
Employee Relations 38 (5), 703-723, 2016
662016
Recovery Management–systematische Kundenrückgewinnung und Abwanderungsprävention zur Sicherung des Unternehmenserfolges
M Büttgen
Die Betriebswirtschaft 63 (1), 60-76, 2003
642003
Mass-Customization von Dienstleistungen
M Büttgen, M Ludwig
BETRIEBSWIRTSCHAFT-STUTTGART- 57, 857-857, 1997
631997
Topics for service management research-a European perspective
M Benkenstein, M Bruhn, M Büttgen, C Hipp, M Matzner, FW Nerdinger
SMR-Journal of Service Management Research 1 (1), 4-21, 2017
582017
Eye for an eye? Frontline service employee reactions to customer incivility
R Frey-Cordes, M Eilert, M Büttgen
Journal of Services Marketing 34 (7), 939-953, 2020
452020
Kundengerechte Gestaltung von Dienstleistungsprozessen
M Büttgen
Dienstleistungsmanagement Jahrbuch 2001: Interaktionen im …, 2001
432001
Uncovering the complexities of remote leadership and the usage of digital tools during the COVID-19 pandemic: A qualitative diary study
EH Krehl, M Büttgen
German Journal of Human Resource Management 36 (3), 325-352, 2022
402022
Erscheinungsformen der Kundenintegration und Ansätze eines Integrationsmanagements
M Büttgen
Aktuelle Forschungsfragen im Dienstleistungsmarketing, 105-132, 2009
372009
Beteiligung von Konsumenten an der Dienstleistungserstellung: Last oder Lust?—Eine motivations-und dissonanztheoretische Analyse
M Büttgen
Kundenintegration: Forum Dienstleistungsmanagement, 63-89, 2009
342009
Leadership in innovation communities: The impact of transformational leadership language on member participation
L Becker, K Coussement, M Büttgen, E Weber
Journal of Product Innovation Management 39 (3), 371-393, 2022
322022
Corporate social responsibility in the public service sector: Towards a sustainability balanced scorecard for local public enterprises
Z Ates, M Büttgen
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen: ZögU …, 2011
292011
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