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Michael Adiwijaya
Michael Adiwijaya
Assistan Professor of Marketing, Petra Christian University
Email yang diverifikasi di petra.ac.id
Judul
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Dikutip oleh
Tahun
8 jurus jitu mengelola bisnis ritel ala Indonesia
M Adiwijaya
Elex Media Komputindo, 2010
862010
The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia
H Herjanto, M Adiwijaya, E Wijaya, H Semuel
Organizations and Markets in Emerging Economies 1 (1), 203-221, 2020
792020
The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in …
E Fernandes, H Semuel, M Adiwijaya
Petra International Journal of Business Studies 3 (1), 23-36, 2020
35*2020
The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling
E Setiadi, M Adiwijaya, H Subagio
Petra International Journal of Business Studies 1 (2), 70-79, 2018
272018
Pengaruh Perceived Risk terhadap Purchase Intention dengan Mediasi Perceived Value dan Customer Attitude pada Pelanggan Online Shopping melalui Media Sosial Facebook di Surabaya
K Henry, M Adiwijaya, H Subagio
Petra Business and Management Review 3 (2), 2017
262017
The effect of brand trilogy on cosmetic brand loyalty
JA Pribadi, M Adiwijaya, H Herjanto
International Journal of Business and Society 20 (2), 730-742, 2019
252019
The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya
FS Sudono, M Adiwijaya, H Siagian
Petra International Journal of Business Studies 3 (1), 37-46, 2020
222020
Pengaruh Perceived Quality Terhadap Brand Loyalty Dengan Brand Image Dan Brand Trust Sebagai Variabel Intervening Pada Merek Laptop Buatan Indonesia
F Gunadi, M Adiwijaya, H Subagio
Petra Business and Management Review 3 (2), 2017
212017
Perceived supervisor support (PSS), affective commitment, and organizational citizenship behavior (OCB): study in Indonesian context
EW Kartika, TS Kaihatu, M Adiwijaya, A Nugroho
Perceived Supervisor Support (PSS), Affective Commitment, and Organizational …, 2017
182017
The Effect of Vendor Trustworthiness toward Online Purchase Intention through Costumer Trust
M Adiwijaya
International Research Journal of Business Studies 7 (3), 189-197, 2014
18*2014
Analisa Strategi Reposisi Merek Dalam Persaingan Pasar
M Adiwijaya
Jurnal Manajemen Pemasaran 2 (2), 2007
182007
The issues of risk, trust, and customer intention: a search for relationship
M Adiwijaya, TS Kaihatu, A :Nugroho, EW Kartika
Risk Governance & Control: Financial Market & Institutions 1 (7), 82-90, 2017
15*2017
The Influence of the morale and the commitment of administration staff towards the organizational citizenship behavior and its impact towards service quality performance at …
SP Djati, M Adiwijaya
Jurnal Manajemen dan Kewirausahaan (Journal of Management and …, 2009
142009
Peran pemerintah, industri ritel, dan masyarakat dalam membatasi penggunaan kantong plastik sebagai salah satu upaya pelestarian lingkungan
M Adiwijaya
Peran pemerintah, industri ritel, dan masyarakat dalam membatasi penggunaan …, 2011
122011
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya
FA Kurniawan, M Adiwijaya
Petra International Journal of Business Studies 1 (1), 11-22, 2018
102018
The descriptive analysis of aesthetic appeal, layout and functionality, and financial security: case study for the Indonesia e-commerce
M Adiwijaya, TS Kaihatu, A Nugroho, EW Kartika
The descriptive analysis of aesthetic appeal, layout and functionality, and …, 2016
102016
Perluasan Merek:” Strategi Jitu Peluncuran Produk Baru”
M Adiwijaya
Jurnal Ekonomi Modernisasi 1 (2), 105-111, 2005
102005
The Centrality of Brand Awareness
M Adiwijaya, E McGuinness, JC Cary, H Herjanto
Petra International Journal of Business Studies 4 (2), 109-121, 2021
92021
The relationship between self-congruity, brand relationship quality, and brand loyalty
L Hapsari, M Adiwijaya
Asian Journal of Business Research 1 (1), 2014
92014
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale
J Limanto, H Semuel, M Adiwijaya
Petra International Journal of Business Studies 1 (1), 45-56, 2018
82018
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