‪Ji Min (Jasmin) Lee‬ - ‪Google Scholar‬

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Ji Min (Jasmin) Lee

Ji Min (Jasmin) Lee

Lecturer in Marketing at The University of Waikato

Email yang diverifikasi di waikato.ac.nz

Consumer Behavior Implicit Theories of Beauty Digital Marketing Social Media Marketing


Judul Urutkan menurut kutipan Urutkan menurut tahun Urutkan menurut judul	Dikutip oleh Dikutip oleh	Tahun
David and Goliath: When and why micro-influencers are more persuasive than mega-influencers J Park, JM Lee, VY Xiong, F Septianto, Y Seo Journal of Advertising 50 (5), 584-602, 2021	164	2021
How micro-(vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset W Li, F Zhao, JM Lee, J Park, F Septianto, Y Seo Journal of Business Research 171, 114387, 2024	7	2024
Beauty in the eye of the mindset-holder J Lee, Y Seo, F Septianto		2023
How implicit theories of beauty affect consumer perceptions towards physical attractiveness J Lee, Y Seo, F Septianto		2022
IS BEAUTY MALLEABLE?: EXPLORING THE EFFECTS OF IMPLICIT THEORIES OF BEAUTY J Lee Global Fashion Management Conference, 293-293, 2021		2021
Negotiating Identity Boundaries Utilising Self Presentation J Lee Masters Thesis-University of Auckland, 2020		2020

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